Dawn Raid Entertainment is a

record label "Big Three" music labels A record label or record company is a brand or trademark of Sound recording and reproduction, music recordings and music videos, or the company that owns it. Sometimes, a record label is also a Music publisher, ...

based in Papatoetoe, South Auckland, New Zealand. It has signed many New Zealand hip hop and R&B artists such as Savage, Adeaze,

Aaradhna Aaradhna Jayantilal Patel (born 20 December 1983), better known by the mononym Aaradhna, is a New Zealand singer, songwriter, and musical recording artist. She made her musical debut in 2004 featuring on the single "Getting Stronger" with the ...

, The Deceptikonz, Devolo and Ill Semantics. The founders of Dawn Raid Entertainment announced the closure of the recording label on 19 April 2007 due to liquidation. By June 2007, due to new owners, the label started operating again. Artists represented include Savage, Mareko, The Deceptikonz, Horsemen Family, Sweet & Irie. At its peak, Dawn Raid Entertainment was home to many gold and platinum-selling New Zealand hip hop and R&B artists.

History

School friends Danny "Brotha D" Leaosavai'i and Andy Murnane founded Dawn Raid Entertainment in 1999. The label's name was a reference to the dawn raids of the 1970s and 1980s that disproportionately targeted members of the Pasifika community in New Zealand. They started selling T-shirts at a market in Ōtara to raise capital. In 2007, the label went into

liquidation Liquidation is the process in accounting by which a Company (law), company is brought to an end. The assets and property of the business are redistributed. When a firm has been liquidated, it is sometimes referred to as :wikt:wind up#Noun, w ...

for a few months. In 2020,

Oscar Kightley Oscar Vai To'elau Kightley (born 14 September 1969) is a Samoan-New Zealand actor, television presenter, writer, journalist, director, and comedian. He acted in and co-wrote the successful 2006 film '' Sione's Wedding''. Biography Kightley was ...

directed the documentary ''Dawn Raid'', to be distributed by Universal and released in New Zealand cinemas on 21 January 2021.

Sponsorship

In May 2004, Dawn Raid became a sponsor for the Telecom subsidiary company Boost Mobile and released a single

Hook Up "Hook Up" is a collaborative single by the artists signed under New Zealand record label Dawn Raid Entertainment under the name Dawn Raid All-Stars released in 2004. The premise of the single was also to promote Boost Mobile DISH Wireless ...

featuring both the prominent and the unknown talent of Dawn Raid Entertainment. Currently, Hook Up is still the theme for Boost Mobile with some of their signed musicians doing voiceovers for the ads.

Label Artists

*Monsta Ganjah (The Regime) * Savage *Sweet & Irie (Reggae Band) * Devolo *

* Adeaze * FRISKO *Brotha D * Deceptikonz * DJ Peter Gunz & Tikelz *Horsemen Family * Mareko *Ill Semantics * DJCXL *R.E.S. *K.A.O.S.

Discography

Albums

The following is a list of albums and singles released under the Dawn Raid label. The first album released under Dawn Raid was a compilation titled ''Southside Story'' which was released in April 2000 and featured undiscovered artists such as Ill Semantics, 4 Corners, Native Sons, K.A.O.S., Adeaze, Live Live and the co-founder of Dawn Raid, Brotha D.

Singles

References

*http://www.dawnraid.co.nz *https://web.archive.org/web/20110720114400/http://www.dawnraid.co.nz/DAWN-RAID_SMC-DEAL-PR.pdf *https://web.archive.org/web/20110720114422/http://www.dawnraid.co.nz/SavagePressUniversal.pdf * DFUNIVERSAL REPUBLIC RECORDS SIGNS MULTIPLATINUM SOUTH AUCKLAND, NEW ... File Format: PDF/Adobe Acrobat - Quick View 12 May 2008 ... UNIVERSAL REPUBLIC RECORDS SIGNS MULTIPLATINUM ... Dawn Raid and Savage have entered into a deal for Universal Republic to helm the project ... www.dawnraid.co.nz/SavagePressUniversal.pdf - Similar

External links

Official site

New Management
{{Authority control Dawn Raid Entertainment, New Zealand record labels Record labels established in 1999 Hip-hop record labels New Zealand hip-hop IFPI members 1999 establishments in New Zealand