David Yelland (journalist)
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David Yelland (born 14 May 1963) is a former journalist and editor of ''
The Sun The Sun is the star at the centre of the Solar System. It is a massive, nearly perfect sphere of hot Plasma (physics), plasma, heated to incandescence by nuclear fusion reactions in its core, radiating the energy from its surface mainly as ...
'' and founder of Kitchen Table Partners, a specialist public relations and communications company in
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
, which he formed in 2015 after leaving the Brunswick Group LLP. Since 2023 he has co-presented the BBC Radio 4 podcast series ''When It Hits the Fan'' with Simon Lewis.


Early life and education

Born in
Harrogate Harrogate ( ) is a spa town and civil parish in the North Yorkshire District, district and North Yorkshire, county of North Yorkshire, England. Historic counties of England, Historically in the West Riding of Yorkshire, the town is a tourist de ...
,
Yorkshire Yorkshire ( ) is an area of Northern England which was History of Yorkshire, historically a county. Despite no longer being used for administration, Yorkshire retains a strong regional identity. The county was named after its county town, the ...
, Yelland was adopted at birth by Michael and Patricia Yelland of
York York is a cathedral city in North Yorkshire, England, with Roman Britain, Roman origins, sited at the confluence of the rivers River Ouse, Yorkshire, Ouse and River Foss, Foss. It has many historic buildings and other structures, such as a Yor ...
. He has a younger brother, Paul. Yelland subsequently traced his birth father, the late John Sheridan, who was an Irish folk musician, newspaper executive and later peace campaigner and bookshop owner. In Sheridan's 2006 ''Guardian'' obituary, Yelland was confirmed as his son alongside his other children. Yelland's natural mother was a children's writer from Harrogate, who died before he could meet her. In childhood he had
alopecia Hair loss, also known as alopecia or baldness, refers to a loss of hair from part of the head or body. Typically at least the head is involved. The severity of hair loss can vary from a small area to the entire body. Inflammation or scarring ...
and after wearing a series of wigs he decided to go without them when he was 31 and living in
New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...
. Yelland was educated at Brigg Grammar School in
Brigg Brigg (Wikipedia:IPA for English#Key, /'brɪg/) is a market town in North Lincolnshire, England, with a population of 5,076 in the United Kingdom Census 2001, 2001 UK census, the population increased to 5,626 at the 2011 census. The town lies ...
,
Lincolnshire Lincolnshire (), abbreviated ''Lincs'', is a Ceremonial counties of England, ceremonial county in the East Midlands and Yorkshire and the Humber regions of England. It is bordered by the East Riding of Yorkshire across the Humber estuary to th ...
, from 1976 to 1981, followed by Coventry Polytechnic (now
Coventry University Coventry University is a Public university, public research university in Coventry, England. The origins of Coventry University can be linked to the Coventry School of Art and Design, Coventry School of Design in 1843. It was known as Lancheste ...
), where he obtained a BA in Economics. He was a founding member of the
Social Democratic Party The name Social Democratic Party or Social Democrats has been used by many political parties in various countries around the world. Such parties are most commonly aligned to social democracy as their political ideology. Active parties Form ...
. He later studied at the
Harvard Business School Harvard Business School (HBS) is the graduate school, graduate business school of Harvard University, a Private university, private Ivy League research university. Located in Allston, Massachusetts, HBS owns Harvard Business Publishing, which p ...
in 2003, sponsored by
News International News Corp UK & Ireland Limited (trading as News UK, formerly News International and NI Group) is a List of newspapers in the United Kingdom, British newspaper publisher, and a wholly owned subsidiary of the American mass media Conglomerate (c ...
.


Journalism

Yelland's first journalism post after university was at the '' Buckinghamshire Advertiser''. He was a trainee with Westminster Press, then part of Pearson, and worked on a series of regional papers including the ''Northern Echo'' and the ''North West Times'' in
Manchester Manchester () is a city and the metropolitan borough of Greater Manchester, England. It had an estimated population of in . Greater Manchester is the third-most populous metropolitan area in the United Kingdom, with a population of 2.92&nbs ...
. Yelland was hired as business editor on ''The Sun'' in 1992 by editor
Kelvin MacKenzie Kelvin Calder MacKenzie (born 22 October 1946) is an English News media, media executive and a former newspaper editor. He became editor of ''The Sun (United Kingdom), The Sun'' in 1981, by which time the publication had been established as Br ...
, and became deputy editor of ''
New York Post The ''New York Post'' (''NY Post'') is an American Conservatism in the United States, conservative daily Tabloid (newspaper format), tabloid newspaper published in New York City. The ''Post'' also operates three online sites: NYPost. ...
'' in 1995, as well as a speech writer for
Rupert Murdoch Keith Rupert Murdoch ( ; born 11 March 1931) is an Australian - American retired business magnate, investor, and media mogul. Through his company News Corp, he is the owner of hundreds of List of assets owned by News Corp, local, national, a ...
.


Editorship of ''The Sun''

He was editor of the tabloid newspaper ''
The Sun The Sun is the star at the centre of the Solar System. It is a massive, nearly perfect sphere of hot Plasma (physics), plasma, heated to incandescence by nuclear fusion reactions in its core, radiating the energy from its surface mainly as ...
'' from mid-1998 to January 2003. His predecessor was Stuart Higgins and his successor was
Rebekah Wade Rebekah Mary Brooks (; born 27 May 1968) is a British media executive and former journalist and newspaper editor. She has been chief executive officer of News UK since 2015. She was previously CEO of News International from 2009 to 2011 and was ...
. His editorship was largely liberal and in an interview with ''
The Guardian ''The Guardian'' is a British daily newspaper. It was founded in Manchester in 1821 as ''The Manchester Guardian'' and changed its name in 1959, followed by a move to London. Along with its sister paper, ''The Guardian Weekly'', ''The Guardi ...
'' towards the end of his editorship he described himself as "a progressive liberal". He did the same in an interview with Tim Burt in the ''
Financial Times The ''Financial Times'' (''FT'') is a British daily newspaper printed in broadsheet and also published digitally that focuses on business and economic Current affairs (news format), current affairs. Based in London, the paper is owned by a Jap ...
'' in 2002 which ran on the front of the media section. Yelland says his favourite headline was "Is this the most dangerous man in Britain?" about
Tony Blair Sir Anthony Charles Lynton Blair (born 6 May 1953) is a British politician who served as Prime Minister of the United Kingdom from 1997 to 2007 and Leader of the Labour Party (UK), Leader of the Labour Party from 1994 to 2007. He was Leader ...
, and his worst moments were publishing topless photos of
Sophie Rhys-Jones Sophie, Duchess of Edinburgh (born Sophie Helen Rhys-Jones; 20 January 1965) is a member of the British royal family. She is married to Prince Edward, Duke of Edinburgh, the youngest sibling of King Charles III. Sophie grew up in Brenchley, ...
(now the
Duchess of Edinburgh Duchess of Edinburgh is the principal Courtesy titles in the United Kingdom, courtesy title held by the wife of the Duke of Edinburgh. There have been five Duchesses of Edinburgh since the title's creation. Following the accession of Charles I ...
) and running a front-page editorial asking whether Britain was being run by a " Gay Mafia", a front page he has since acknowledged was a mistake and contrary to his personal views. During his editorship he regularly feuded with
Piers Morgan Piers Stefan Pughe-Morgan (; O'Meara, born 30 March 1965) is an English journalist and media personality. He began his career in 1988 at the tabloid ''The Sun (United Kingdom), The Sun''. In 1994, at the age of 29, he was appointed editor of ...
of the ''
Daily Mirror The ''Daily Mirror'' is a British national daily Tabloid journalism, tabloid newspaper. Founded in 1903, it is part of Mirror Group Newspapers (MGN), which is owned by parent company Reach plc. From 1985 to 1987, and from 1997 to 2002, the tit ...
''. Yelland appeared on the BBC ''
Today Today (archaically to-day) may refer to: * The current day and calendar date ** Today is between and , subject to the local time zone * Now, the time that is perceived directly, present * The current, present era Arts, entertainment and m ...
'' programme and wrote an opinion piece in ''The Guardian'' on 29 September 2013 arguing for reform of the press and for the Royal Charter on its future to be adopted. Yelland became senior vice-chairman of the PR consultancy firm
Weber Shandwick Weber Shandwick is a marketing communications firm formed in 2001 by merging the Weber Group, Shandwick International and BSMG. The company is part of global agency network Interpublic Group The Interpublic Group of Companies, Inc. (IPG) is a ...
in 2004. He joined Brunswick in 2006. At Brunswick, he advised businesses on media and crisis management. His clients have included Lord Browne,
Burberry Burberry Group plc is a British luxury fashion house established in 1856 by Thomas Burberry and headquartered in London, England. It designs and distributes ready to wear, including trench coats, leather accessories, and footwear. It is l ...
,
Ocado Ocado Group plc ( ) is a British business based in Hatfield, England, which licenses grocery technology. It also owns a 50% share in the UK grocery retail business Ocado.com (the other 50% is owned by UK retailer Marks & Spencer). The company ...
,
Norman Foster Norman Robert Foster, Baron Foster of Thames Bank (born 1 June 1935) is an English architect. Closely associated with the development of high-tech architecture, Lord Foster is recognised as a key figure in British modernist architecture. Hi ...
, Tony Ball,
Warner Music Group Warner Music Group Corp., commonly abbreviated as WMG, is an American Multinational corporation, multinational entertainment and record label Conglomerate (company), conglomerate headquartered in New York City. It is one of the "Record label#M ...
, Brookfield Multiplex,
Tesco Tesco plc () is a British multinational groceries and general merchandise retailer headquartered in the United Kingdom at its head offices in Welwyn Garden City, England. The company was founded by Jack Cohen (businessman), Sir Jack Cohen in ...
,
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and Cadbury-Schweppes. In 2015 he left Brunswick to form Kitchen Table Partners which the ''Financial Times'' reported would counsel individuals as well as businesses.


Writing

Yelland has written a children's novel about a 10-year-old who tries to hide his father's alcoholism, titled ''The Truth about Leo'', which was published by
Penguin Books Penguin Books Limited is a Germany, German-owned English publishing, publishing house. It was co-founded in 1935 by Allen Lane with his brothers Richard and John, as a line of the publishers the Bodley Head, only becoming a separate company the ...
in April 2010.
Review
''
The Daily Telegraph ''The Daily Telegraph'', known online and elsewhere as ''The Telegraph'', is a British daily broadsheet conservative newspaper published in London by Telegraph Media Group and distributed in the United Kingdom and internationally. It was found ...
'' 3 April 2010


Personal life

He married Tania Farrell in January 1996 at
New York City Hall New York City Hall is the Government of New York City, seat of New York City government, located at the center of City Hall Park in the Civic Center, Manhattan, Civic Center area of Lower Manhattan, between Broadway (Manhattan), Broadway, Park R ...
, but the couple divorced in 2004. Tania died from breast cancer in September 2006. Their son, Max, was born in
Queen Charlotte's and Chelsea Hospital Queen Charlotte's and Chelsea Hospital is one of the oldest maternity hospitals in Europe, founded in 1739 in London. Until October 2000, it occupied sites in Marylebone Road and at 339–351 Goldhawk Road, Hammersmith, but is now located betw ...
,
Shepherd's Bush Shepherd's Bush is a suburb of West London, England, within the London Borough of Hammersmith and Fulham west of Charing Cross, and identified as a major metropolitan centre in the London Plan. Although primarily residential in character, its ...
,
London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...
, in August 1998. Yelland is now married to Charlotte Elston, director of communications at
BBC Worldwide BBC Worldwide Ltd. was the wholly owned commercial subsidiary of the BBC, formed out of a restructuring of its predecessor BBC Enterprises in January 1995. The company monetised BBC brands, selling BBC and other British programming for broadcas ...
. On 30 September 2012 they announced the birth of their daughter in ''
The Times ''The Times'' is a British Newspaper#Daily, daily Newspaper#National, national newspaper based in London. It began in 1785 under the title ''The Daily Universal Register'', adopting its modern name on 1 January 1788. ''The Times'' and its si ...
''. Yelland said in 2009 that he checked into rehab for
alcoholism Alcoholism is the continued drinking of alcohol despite it causing problems. Some definitions require evidence of dependence and withdrawal. Problematic use of alcohol has been mentioned in the earliest historical records. The World He ...
in 2005 and has not drunk alcohol since. He said his novel was written both for children and adults, and a further theme is that of a young boy who has lost his mother. The book is dedicated to the memory of Tania, and to Max. He is a Fellow of the
Royal Society of Arts The Royal Society for the Encouragement of Arts, Manufactures and Commerce, commonly known as the Royal Society of Arts (RSA), is a learned society that champions innovation and progress across a multitude of sectors by fostering creativity, s ...
. He is a board member of the
National Society for the Prevention of Cruelty to Children The National Society for the Prevention of Cruelty to Children (NSPCC) is a British child protection charity founded as the Liverpool Society for the Prevention of Cruelty to Children (LSPCC) by Thomas Agnew on 19 April 1883. The NSPCC lobbies t ...
and in 2007 was appointed a Life Patron of the charity. He supports Manchester City Football Club. He was a board member of the National Campaign for the Arts from 2010 to 2012. He became a Trustee of
Action on Addiction Action on Addiction is a UK-based charity that works with people affected by drug addiction, drug and alcohol addiction. It works in the areas of research, prevention, treatment, aftercare, as well as professional education and family support.
in 2012. He has been a Patron of the National Association for Children of Alcoholics since 2010.


References


External links

* {{DEFAULTSORT:Yelland, David 1963 births Living people Alumni of Coventry University British newspaper editors English male journalists English public relations people Harvard Business School alumni People from Brigg People from Harrogate The Sun (United Kingdom) editors National Society for the Prevention of Cruelty to Children people Brunswick Group people