David Risher
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John David Risher (born July 15, 1965) is an American businessman and
philanthropist Philanthropy is a form of altruism that consists of "private initiatives for the public good, focusing on quality of life". Philanthropy contrasts with business initiatives, which are private initiatives for private good, focusing on material ...
. He is the CEO of
Lyft Lyft, Inc. is an American company offering ride-hailing services, motorized scooters, and bicycle-sharing systems in the United States and Canada. Lyft sets fares, which vary using a dynamic pricing model based on local supply and demand a ...
, co-founder of Worldreader, a non-profit organization that aims to get children reading so they can reach their potential, and the co-founder of ''#HalfMyDAF'' whose goal is to inspire more philanthropic giving. Risher served as an executive at
Microsoft Microsoft Corporation is an American multinational corporation and technology company, technology conglomerate headquartered in Redmond, Washington. Founded in 1975, the company became influential in the History of personal computers#The ear ...
Corporation, and was Senior Vice President of US Retail at
Amazon.com Amazon.com, Inc., doing business as Amazon, is an American multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Founded in 1994 by Jeff Bezos in Bellevu ...
from 1997 to 2002. In November 2009, together with Colin McElwee, he founded Worldreader. Risher succeeded
Lyft Lyft, Inc. is an American company offering ride-hailing services, motorized scooters, and bicycle-sharing systems in the United States and Canada. Lyft sets fares, which vary using a dynamic pricing model based on local supply and demand a ...
co-founder
Logan Green Logan D. Green is the chairman and former CEO of Lyft, which he co-founded with John Zimmer in 2012. Lyft grew out of Zimride, a rideshare company previously founded by the duo in 2007.Chima, ChikodiTicketfly partnership makes music events more ...
as its CEO in April 2023.


Early life and background

Risher was raised by his divorced parents, living primarily with his mother in
Chevy Chase, Maryland Chevy Chase () is the colloquial name of an area that includes a town, several incorporated villages, and an unincorporated census-designated place in southern Montgomery County, Maryland; and one adjoining neighborhood in northwest Washington, D ...
. In 1987 he graduated from
Princeton University Princeton University is a private university, private Ivy League research university in Princeton, New Jersey, United States. Founded in 1746 in Elizabeth, New Jersey, Elizabeth as the College of New Jersey, Princeton is the List of Colonial ...
, where he majored in Comparative Literature and wrote his thesis on “The Changing Attitudes towards Language in
Samuel Beckett Samuel Barclay Beckett (; 13 April 1906 – 22 December 1989) was an Irish writer of novels, plays, short stories, and poems. Writing in both English and French, his literary and theatrical work features bleak, impersonal, and Tragicomedy, tra ...
's early Metafiction.” After graduating from college, he worked at
L.E.K. Consulting L.E.K. Consulting is a global strategy consulting firm based in London and Boston. Founded in 1983 by three partners from Bain & Company, L.E.K. focuses on corporate strategy, marketing and sales, mergers and acquisitions, and operations. It p ...
, He bicycled across the United States before entering
Harvard Business School Harvard Business School (HBS) is the graduate school, graduate business school of Harvard University, a Private university, private Ivy League research university. Located in Allston, Massachusetts, HBS owns Harvard Business Publishing, which p ...
, from which he graduated in 1991 with an MBA.


Career

At Microsoft, Risher was General Manager in charge of launching the company's first database product,
Access Access may refer to: Companies and organizations * ACCESS (Australia), an Australian youth network * Access (credit card), a former credit card in the United Kingdom * Access Co., a Japanese software company * Access International Advisors, a hed ...
. He went on to found and manage Microsoft Investor. In 1997, he left Microsoft over Bill Gates' objections to join
Amazon.com Amazon.com, Inc., doing business as Amazon, is an American multinational technology company engaged in e-commerce, cloud computing, online advertising, digital streaming, and artificial intelligence. Founded in 1994 by Jeff Bezos in Bellevu ...
as its first Vice President of Product and Store development. He later served as the company's Senior Vice President, US Retail, leading the marketing and expanding into new categories to grow Amazon's retail sales from $15 million to $4 billion. As a tribute to Risher's leadership,
Jeff Bezos Jeffrey Preston Bezos ( ;; and Robinson (2010), p. 7. ; born January 12, 1964) is an American businessman best known as the founder, executive chairman, and former president and CEO of Amazon, the world's largest e-commerce and clou ...
created a hidden perpetual "easter egg" on the Amazon website when he left the company. After leaving Amazon in 2002, Risher taught at the
University of Washington The University of Washington (UW and informally U-Dub or U Dub) is a public research university in Seattle, Washington, United States. Founded in 1861, the University of Washington is one of the oldest universities on the West Coast of the Uni ...
's Foster Business School, where he created the University's course on “Competing on the Internet.” He was elected Professor of the Year in 2004. Risher co-founded Worldreader after a year-long, 19-country trip around the world with his family, road-schooling his daughters and volunteering. After visiting an orphanage in Ecuador, Risher saw how technology could help traditionally underserved children read. Worldreader is a US-based 501(c)(3) and European public charity with additional registrations in Kenya, Ghana, India, and the United Kingdom. Worldreader believes that “readers build a better world" and works with partners to get children reading so they can reach their potential. In March 2010, Worldreader launched a trial in Ayenyah, Ghana. Worldreader reports that, after receiving positive results, they were granted permission from Ghana's Ministry of Education to distribute e-readers to additional schools in Ghana. Since then, the organization has helped over 20 million readers in the United States and globally across more than 100 countries. Worldreader's BookSmart reading app offers children books and learning activities in six languages. Risher is
Schwab Foundation The Schwab Foundation for Social Entrepreneurship is a Swiss Non-profit, not-for-profit organization founded in 1998 that provides platforms at regional, national, and global levels to promote social entrepreneurship.Schwab Foundation for Social E ...
Social Entrepreneur of the year, a Microsoft Alumni Foundation Integral Fellow, and Draper Richards Kaplan Foundation Social Entrepreneur. He serves on the board of directors of Lyft, Inc, on the International Advisory Board of
ESADE Esade (Escola Superior d'Administració i Direcció d'Empreses) is an international private educational institution based in Barcelona, Spain. Esade runs two schools of the university, ESADE Business School, Esade Business School and ESADE Law Sch ...
, and sits on the International Advisory Board of Catalunya. Risher succeeded
Lyft Lyft, Inc. is an American company offering ride-hailing services, motorized scooters, and bicycle-sharing systems in the United States and Canada. Lyft sets fares, which vary using a dynamic pricing model based on local supply and demand a ...
co-founder
Logan Green Logan D. Green is the chairman and former CEO of Lyft, which he co-founded with John Zimmer in 2012. Lyft grew out of Zimride, a rideshare company previously founded by the duo in 2007.Chima, ChikodiTicketfly partnership makes music events more ...
as its CEO on April 17, 2023.


Philanthropy

In May 2020, Risher and his wife, author Jennifer Risher, created the #HalfMyDAF challenge, with a goal of motivating donors to increase their charitable giving from
Donor Advised Funds In the United States, a donor-advised fund (commonly called a DAF) is a charitable giving vehicle administered by a public charity created to manage charitable donations on behalf of organizations, families, or individuals. To participate in a dono ...
. Within 24 hours of the challenge's launch, donors had committed over $400,000 to support non-profits; within three months, over $4.7 million had been granted, with the total reaching $8.6 million by the end of 2020. As of the end of 2024, the organization had awarded and inspired over $70 million of charitable giving. Risher is Worldreader's Founding Board Chair and serves on the board of directors of the
Barbara Bush Foundation for Family Literacy The Barbara Bush Foundation for Family Literacy is a non-profit organization, headquartered in Washington D.C., supporting literacy as fundamental to the success of both families and the U.S. economy. The foundation promotes access to resources to ...
.


Recognition

* One of Silicon Valley's 25 Most Influential People * Honorary Doctor of Letters, Wilson College *Draper Richards Kaplan Social Entrepreneur * Clinton Global Initiative 2014 Invited Member * Microsoft Alumni Foundation Integral Fellow 2011 * Publishers Weekly's “Eleven for the Millennium * Schwab Foundation's Social Entrepreneur of the Year * Robb Report Maverick Philanthropist


References

{{DEFAULTSORT:Risher, David 1965 births Living people Princeton University alumni Harvard Business School alumni University of Washington faculty Microsoft employees