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David "Elsewhere" Bernal (born August 2, 1979) is an American illusionary dancer. He became known through a
viral video Viral videos are video, videos that become popular through viral phenomenon, a viral process of Internet sharing, primarily through video sharing websites such as YouTube as well as social media and email.Lu Jiang, Yajie Miao, Yi Yang, ZhenZhon ...
clip—often titled ''Kolla2001''—of his participation in the 2001 edition of the
Korean American Korean Americans () are Americans of full or partial Korean ethnic descent. While the broader term Overseas Korean in America () may refer to all ethnic Koreans residing in the United States, the specific designation of Korean American impli ...
talent show ''Kollaboration''. He danced to the
Kraftwerk Kraftwerk (, ) is a Germany, German Electronic music, electronic band formed in Düsseldorf in 1970 by Ralf Hütter and Florian Schneider. Widely considered innovators and pioneers of electronic music, Kraftwerk was among the first successful a ...
song "
Expo 2000 Expo 2000 was a World Expo held in Hanover, Germany from 1 June to 31 October 2000. It was located on the Hanover Fairground (Messegelände Hannover), which is the largest exhibition ground in the world. Initially, some 40 million people were ...
". He has been involved as a dancer in videos, advertisements, and ''
Alice in Wonderland ''Alice's Adventures in Wonderland'' (also known as ''Alice in Wonderland'') is an 1865 English Children's literature, children's novel by Lewis Carroll, a mathematics university don, don at the University of Oxford. It details the story of a ...
'', a
Tim Burton Timothy Walter Burton (born August 25, 1958) is an American filmmaker and producer. Known for popularizing Goth subculture, Goth culture in the American film industry, Burton is famous for his Gothic film, gothic horror and dark fantasy films. ...
film. He has also worked with artists such as
Michael Jackson Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as Cultural impact of Michael Jackson, one of the most culturally significan ...
.


Background

Bernal is from
Santa Ana, California Santa Ana (Spanish language, Spanish for ) is a city in and the county seat of Orange County, California, United States. Located in the Greater Los Angeles region of Southern California, the city's population was 310,227 at the 2020 census. As ...
. His mother is
Peru Peru, officially the Republic of Peru, is a country in western South America. It is bordered in the north by Ecuador and Colombia, in the east by Brazil, in the southeast by Bolivia, in the south by Chile, and in the south and west by the Pac ...
vian and his father grew up in
New Mexico New Mexico is a state in the Southwestern United States, Southwestern region of the United States. It is one of the Mountain States of the southern Rocky Mountains, sharing the Four Corners region with Utah, Colorado, and Arizona. It also ...
. Contrary to a popular misconception, David is not double jointed. He says:


Viral video

David Bernal first became known through a 2001 video with him dancing in a competition with Mike Song of the Kinjaz at ''Kollaboration'', an Asian-American talent show. The video went viral. The clip showcased Bernal's characteristic contemporary
dance Dance is an The arts, art form, consisting of sequences of body movements with aesthetic and often Symbol, symbolic value, either improvised or purposefully selected. Dance can be categorized and described by its choreography, by its repertoir ...
style of
popping Popping is a street dance adapted out of the earlier Boogaloo (funk dance), boogaloo cultural movement in Oakland, California. As boogaloo spread, it would be referred to as "robottin'" in Richmond, California; strutting movements in San Francis ...
and abstract waving. Performances of the dances were rare at the time and the clip became very popular when it circulated on the internet—so popular that in November 2006, The Viral Factory, a
viral marketing Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way th ...
company, collated page-impression figures from websites including
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
and
Google Videos Google Search (also known simply as Google or Google.com) is a search engine operated by Google. It allows users to search for information on the Web by entering keywords or phrases. Google Search uses algorithms to analyze and rank websites ...
. They determined that, as of November 2006, the video had been viewed over 200 million times, making it the 8th most viewed video.


Career

After his exposure in the viral video, Bernal was hired to participate in a number of advertisements like
Heineken Heineken Lager Beer (), or simply Heineken (), is a Dutch pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star. History On 15 February 1864, ...
(dancing to " Cobrastyle" by the Teddybears),
Volkswagen Volkswagen (VW; )English: , . is a German automotive industry, automobile manufacturer based in Wolfsburg, Lower Saxony, Germany. Established in 1937 by German Labour Front, The German Labour Front, it was revitalized into the global brand it ...
,
Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
iPod The iPod is a series of portable media players and multi-purpose mobile devices that were designed and marketed by Apple Inc. from 2001 to 2022. The iPod Classic#1st generation, first version was released on November 10, 2001, about mon ...
,
7-Eleven 7-Eleven, Inc. is an American convenience store chain, headquartered in Irving, Texas. It is a wholly owned subsidiary of Seven-Eleven Japan, which in turn is owned by the retail holdings company Seven & I Holdings. The chain was founde ...
Slurpee,
Pepsi Pepsi is a Carbonated water, carbonated soft drink with a cola flavor, manufactured by PepsiCo which serves as its flagship product. In 2023, Pepsi was the second most valuable soft drink brand worldwide behind Coca-Cola; the two share a long ...
, Puma, and
Doritos Doritos () is an American brand of flavored tortilla chips produced by Frito-Lay, a wholly owned subsidiary of PepsiCo. The concept for Doritos originated at Disneyland at a restaurant managed by Frito-Lay. In 1966, Doritos became the first ...
. He made a
cameo appearance A cameo appearance, also called a cameo role and often shortened to just cameo (), is a brief guest appearance of a well-known person or character in a work of the performing arts. These roles are generally small, many of them non-speaking on ...
in the 2004 film ''
You Got Served ''You Got Served'' is a 2004 American dance drama film written and directed by Chris Stokes, who was also the business manager of the performers who were the film's main characters: recording artist Marques Houston and the boy band B2K. The ...
'' and in TV performances including on ''
The Tonight Show with Jay Leno ''The Tonight Show with Jay Leno'' is an American television talk show broadcast by NBC. The show is the fourth and sixth installment of ''The Tonight Show''. Hosted by Jay Leno, it aired from May 25, 1992, to May 29, 2009, replacing ''The Ton ...
''. Computer graphics technology were used in several of the commercials in which Bernal performs. Other people's (old, young, male, female) faces were superimposed onto his body so that they appear to be dancing in the same style he does. One of the most popular instances is in a commercial for the
Volkswagen Golf The Volkswagen Golf () is a compact car/ small family car ( C-segment) produced by the German automotive manufacturer Volkswagen since 1974, marketed worldwide across eight generations, in various body configurations and under various nameplate ...
GTI, created in January 2005.
Gene Kelly Eugene Curran Kelly (August 23, 1912 – February 2, 1996) was an American dancer, actor, singer, director and choreographer. He was known for his energetic and athletic dancing style and sought to create a new form of American dance accessibl ...
's head was superimposed onto Bernal's body in a re-enactment of "
Singin' in the Rain ''Singin' in the Rain'' is a 1952 American musical romantic comedy film directed and choreographed by Gene Kelly and Stanley Donen, starring Kelly, Donald O'Connor and Debbie Reynolds, and featuring Jean Hagen, Millard Mitchell, Rita Moreno a ...
" remixed by
Manchester Manchester () is a city and the metropolitan borough of Greater Manchester, England. It had an estimated population of in . Greater Manchester is the third-most populous metropolitan area in the United Kingdom, with a population of 2.92&nbs ...
group
Mint Royale Mint Royale is the alias of electronic music producer Neil Claxton and, until 2004, a duo consisting of himself and Chris Baker, originating from Manchester, England. It was founded by Claxton and Baker in 1997. Baker left the band in 2004, bu ...
. Bernal filmed and edited a large amount of ''Detours'', a documentary video which features experimental dance styles, focused primarily on four dancers: Midus, Kujo, Rawbzilla, and Elsewhere. While focusing much of the video on the four primary dancers, dozens of others were also featured in the video. The project has since ended, and videos can be bought through various websites. In September 2006, he was featured in the music video for " Sister Twisted", a song by Mexican band Kinky, in which he plays a Mexican cowboy who does a twisted locking and popping performance while a war against aliens occurs in the background. On August 8, 2007, Bernal and his dancing was featured in a segment of the inaugural episode of ABC's video-clip program, ''
i-Caught ''I-Caught'' (rendered as "''i-CAUGHT''") was an ABC News (United States), ABC News newsmagazine program hosted by Bill Weir which ran from August 7 to September 11, 2007 at 10:00 PM Eastern Time Zone, ET. Originally a midseason project, the serie ...
''. He was collaborating with Michael Jackson for Jackson's This Is It residency at London's O2 Arena prior to Jackson's death. Bernal was the dance double for the Mad Hatter in
Tim Burton Timothy Walter Burton (born August 25, 1958) is an American filmmaker and producer. Known for popularizing Goth subculture, Goth culture in the American film industry, Burton is famous for his Gothic film, gothic horror and dark fantasy films. ...
's ''
Alice in Wonderland ''Alice's Adventures in Wonderland'' (also known as ''Alice in Wonderland'') is an 1865 English Children's literature, children's novel by Lewis Carroll, a mathematics university don, don at the University of Oxford. It details the story of a ...
'' (2010) during the "Futterwacken" dance. Bernal worked with artist
Nicholas Galanin Nicholas Galanin is a Sitka Tribe of Alaska multi-disciplinary artist and musician of Tlingit and Unangax̂ descent. His work often explores a dialogue of change and identity between Native and non-Native communities. Background Nicholas Galanin ...
to dance in a video titled "Tsu Heidel Shugaxtutaan" or "We will again open this container of wisdom that has been left in our care". He has also collaborated with other dancers such as Mori Koichiro ( 森弘一郎).


References


External links


David Bernal
on
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David elsewhere
Official channel on
YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...
* * * {{DEFAULTSORT:Bernal, David American male dancers American Internet celebrities People from Santa Ana, California American people of Peruvian descent Viral videos Living people 1979 births