David "Elsewhere" Bernal (born August 2, 1979) is an illusionary dancer from
Santa Ana, California. His mother is Peruvian, and his father is from New Mexico. He became known through a
viral video
A viral video is a video that becomes popular through viral phenomenon, a viral process of Internet sharing, typically through video sharing websites such as YouTube as well as social media and email.Lu Jiang, Yajie Miao, Yi Yang, ZhenZhong Lan ...
clip —often titled ''Kolla2001''— of his participation in the 2001 edition of the
Korean American
Korean Americans are Americans of Korean ancestry (mostly from South Korea). In 2015, the Korean-American community constituted about 0.56% of the United States population, or about 1.82 million people, and was the fifth-largest Asian American ...
talent show ''Kollaboration'', dancing to the
Kraftwerk
Kraftwerk (, "power station") is a German band formed in Düsseldorf in 1970 by Ralf Hütter and Florian Schneider. Widely considered innovators and pioneers of electronic music, Kraftwerk were among the first successful acts to popularize t ...
song "
Expo 2000
Expo 2000 was a World Expo held in Hanover, Germany from 1 June to 31 October 2000. It was located on the Hanover Fairground (Messegelände Hannover), which is the largest exhibition ground in the world. Initially some 40 million people were exp ...
". He has been involved as a dancer in a number of projects since, including videos, adverts, and the
Tim Burton
Timothy Walter Burton (born August 25, 1958) is an American filmmaker and animator. He is known for his gothic fantasy and horror films such as ''Beetlejuice'' (1988), ''Edward Scissorhands'' (1990), ''The Nightmare Before Christmas'' (1993), ...
film ''
Alice in Wonderland
''Alice's Adventures in Wonderland'' (commonly ''Alice in Wonderland'') is an 1865 English novel by Lewis Carroll. It details the story of a young girl named Alice who falls through a rabbit hole into a fantasy world of anthropomorphic creature ...
''. He has also worked with artists such as
Michael Jackson
Michael Joseph Jackson (August 29, 1958 – June 25, 2009) was an American singer, songwriter, dancer, and philanthropist. Dubbed the "King of Pop", he is regarded as one of the most significant cultural figures of the 20th century. Over a ...
.
Viral video
Bernal first became known through a video of him battle dancing against Mike Song of the Kinjaz at ''Kollaboration'', an Asian-American talent show, in 2001 that went viral. The clip showcased Bernal's characteristic take on the contemporary
dance styles of
popping
Popping is a street dance adapted out of the earlier Boogaloo (funk dance) cultural movement in Oakland, California. As Boogaloo spread, it would be referred to as Robottin in Richmond, California, Strutting movements in San Francisco and San ...
and abstract waving. Performances of these dances were rare at the time, and the clip became very popular when it circulated on the internet — so popular that in November 2006, The Viral Factory, a
viral marketing
Viral marketing is a business strategy that uses existing social networks to promote a product mainly on various social media platforms. Its name refers to how consumers spread information about a product with other people, much in the same way tha ...
company, collated page-impression figures from websites such as
YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most ...
and
Google Videos. They determined that, as of November 2006, this video had been viewed over 200 million times, making it the 8th most viewed video.
Bernal is not
double jointed, a popular misconception. He says:
"I'm not double-jointed at all. The only place where I am double-jointed in my thumbs, which doesn't even matter. I would say I'm probably a little more flexible than most people in certain areas, mainly my shoulders and my ankles, but I wasn't born that way. Those areas became flexible because of years of practicing."
Career
Following his exposure in the viral video, Bernal was hired to participate in a number of advertisements, such as
Heineken
Heineken Lager Beer ( nl, Heineken Pilsener), or simply Heineken () is a pale lager beer with 5% alcohol by volume produced by the Dutch brewing company Heineken N.V. Heineken beer is sold in a green bottle with a red star.
History
On 15 Fe ...
(dancing to "
Cobrastyle" by the Teddybears),
Volkswagen
Volkswagen (),English: , . abbreviated as VW (), is a German motor vehicle manufacturer headquartered in Wolfsburg, Lower Saxony, Germany. Founded in 1937 by the German Labour Front under the Nazi Party and revived into a global brand post ...
,
Apple
An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus '' Malus''. The tree originated in Central Asia, where its wild ances ...
iPod
The iPod is a discontinued series of portable media players and multi-purpose mobile devices designed and marketed by Apple Inc. The first version was released on October 23, 2001, about months after the Macintosh version of iTunes ...
,
7-Eleven
7-Eleven, Inc., stylized as 7-ELEVE, is a multinational chain of retail convenience stores, headquartered in Dallas, Texas. The chain was founded in 1927 as an ice house storefront in Dallas. It was named Tote'm Stores between 1928 and 1946. ...
Slurpee,
Pepsi
Pepsi is a carbonated soft drink manufactured by PepsiCo. Originally created and developed in 1893 by Caleb Bradham and introduced as Brad's Drink, it was renamed as Pepsi-Cola in 1898, and then shortened to Pepsi in 1961.
History
Pepsi was ...
,
Puma
Puma or PUMA may refer to:
Animals
* ''Puma'' (genus), a genus in the family Felidae
** Puma (species) or cougar, a large cat
Businesses and organisations
* Puma (brand), a multinational shoe and sportswear company
* Puma Energy, a mid- and d ...
, and
Doritos
Doritos () is an American brand of flavored tortilla chips produced since 1964 by Frito-Lay, a wholly owned subsidiary of PepsiCo. The original Doritos were not flavored. The first flavor was Toasted Corn, released in 1966, followed by Taco ...
. He also made a
cameo appearance
A cameo role, also called a cameo appearance and often shortened to just cameo (), is a brief appearance of a well-known person in a work of the performing arts. These roles are generally small, many of them non-speaking ones, and are commonly ei ...
in the 2004 film ''
You Got Served
''You Got Served'' is a 2004 American dance drama film written and directed by Chris Stokes, who was also the business manager of the performers who were the film's main characters: recording artist Marques Houston and the boy band B2K. The p ...
'' and in TV performances including ''
The Tonight Show with Jay Leno
''The Tonight Show with Jay Leno'' is an American late-night talk show hosted by Jay Leno that first aired from May 25, 1992, to May 29, 2009. It resumed production on March 1, 2010 and ended on February 6, 2014.
The fourth incarnation of the ' ...
''.
Computer graphics technology were used in several of the commercials Bernal took part in, superimposing others' faces (old, young, male, female) onto his body so that they appeared to dance like him. In one of his most popular ads, a commercial for the
Volkswagen Golf
The Volkswagen Golf () is a compact car/ small family car ( C-segment) produced by the German automotive manufacturer Volkswagen since 1974, marketed worldwide across eight generations, in various body configurations and under various namepla ...
GTI created in January 2005,
Gene Kelly's head was superimposed onto Bernal's body in a re-enactment of "
Singin' in the Rain
''Singin' in the Rain'' is a 1952 American musical romantic comedy film directed and choreographed by Gene Kelly and Stanley Donen, starring Kelly, Donald O'Connor, and Debbie Reynolds and featuring Jean Hagen, Millard Mitchell and Cyd C ...
" remixed by
Manchester
Manchester () is a city in Greater Manchester, England. It had a population of 552,000 in 2021. It is bordered by the Cheshire Plain to the south, the Pennines to the north and east, and the neighbouring city of City of Salford, Salford to ...
group
Mint Royale.
Bernal also filmed and edited a large amount of the documentary video titled ''Detours''. The video featured experimental dance styles focused primarily on four dancers, Midus, Kujo, Rawbzilla, and Elsewhere. While focusing much of the video on the four primary dancers, dozens of others were also featured in the video. The project has since ended and videos can be bought through various websites.
In September 2006, he was featured in the music video for "
Sister Twisted", a song by Mexican band
Kinky
Kinky may refer to:
* Kinky (band), an electronic rock act from Monterrey, Mexico
** ''Kinky'' (Kinky album), their self-titled album
* ''Kinky'' (Hoodoo Gurus album)
* "Kinky", by Kesha from the album ''High Road''
* Kink (sexuality), having u ...
, in which he plays a Mexican cowboy who does a twisted locking and popping performance while a war against aliens occurs in the background.
On August 8, 2007, Bernal and his dancing was featured in a segment of the inaugural episode of ABC's video-clip program, ''
i-Caught''.
Bernal was collaborating with Michael Jackson for Jackson's
This Is It residency at London's
O2 Arena prior to
Jackson's death.
Bernal was the dance double for the Mad Hatter in
Tim Burton
Timothy Walter Burton (born August 25, 1958) is an American filmmaker and animator. He is known for his gothic fantasy and horror films such as ''Beetlejuice'' (1988), ''Edward Scissorhands'' (1990), ''The Nightmare Before Christmas'' (1993), ...
's ''
Alice in Wonderland
''Alice's Adventures in Wonderland'' (commonly ''Alice in Wonderland'') is an 1865 English novel by Lewis Carroll. It details the story of a young girl named Alice who falls through a rabbit hole into a fantasy world of anthropomorphic creature ...
'' (2010) during the "Futterwacken" dance.
He worked with artist
Nicholas Galanin to dance in a video titled "Tsu Heidel Shugaxtutaan" or "We will again open this container of wisdom that has been left in our care". He has also collaborated with other dancers such as Mori Koichiro (
森弘一郎).
References
External links
David Bernalon
MyspaceDavid elsewhereOfficial channel on
YouTube
YouTube is a global online video sharing and social media platform headquartered in San Bruno, California. It was launched on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim. It is owned by Google, and is the second most ...
*
*
*
{{DEFAULTSORT:Bernal, David
American male dancers
American Internet celebrities
People from Santa Ana, California
American people of Peruvian descent
Viral videos
Living people
1979 births