David Bronner (born 1973) is an American corporate executive and activist. As the top executive at
Dr. Bronner's Magic Soaps, he has become known for his activism around a range of issues, especially
fair trade
Fair trade is an arrangement designed to help producers in developing countries achieve sustainable and equitable trade relationships. The fair trade movement combines the payment of higher prices to exporters with improved social and enviro ...
,
sustainable agriculture, animal rights, and drug policy reform.
Family and education
David Bronner was born in Los Angeles, California, the son of Jim Bronner and Trudy Bronner.
He graduated from
Harvard University in 1995 with a degree in biology.
["Executive Team"](_blank)
Dr. Bronner's Magic Soaps website. Retrieved June 5, 2019.[Burge, Brad]
"Putting "All-One" Into Practice: An Interview with David Bronner, CEO of Dr. Bronner’s Magic Soaps with Brad Burge"
''MAPS Bulletin'' vol. 25, no. 1: Psychedelics and Policy (Spring 2015). He is the grandson of
Emanuel Bronner, founder of
Dr. Bronner's Magic Soaps, an American producer of organic soap and personal care products. His father worked for the company in the 1980s and 1990s,
[Bronner, David. "How This Whole Crazy Trip Started." I]
''Dr. Bronner's All-One! Report''
2015, p. 5. and his mother is the company's chief financial officer.
[Harkinson, Josh]
"How Dr. Bronner’s Soap Turned Activism Into Good Clean Fun"
''Mother Jones'', May 24, 2014.
Business career
In 1997 David Bronner began working for the family business, which was then under the leadership of his father.
Following his father's death in 1998, David became the company's president
and, working with his brother Michael, grew the company from $4 million in annual revenue in 1998 to $120 million in 2017.
[Dahl, Kieran]
"How a decades-old hippie soap brand became a touchstone of wellness culture"
''Vox'', May 8, 2019.[Stolzoff, Simone]
"Lather Rinse Repeat"
''Quartzy'', September 4, 2018. In 1999, he joined the small handful of top U.S. executives who voluntarily capped their salaries out of commitment to fair labor principles; Dr. Bronner's Magic Soaps still has its top salary capped at five times that of the company's lowest-paid workers.
In 2015, David moved into the newly created position of Cosmic Engagement Officer (CEO), while Michael took over as president.
["Mike Bronner Media Profile"](_blank)
. N.D.["Dr. Bronner’s Announces Change in Titles of Leadership"](_blank)
Dr. Bronner's Magic Soaps press release, August 4, 2015.
In 2019 Bronner founded the company Brother David's to produce organic sun-grown
cannabis in partnership with the supply chain company Flow Kana and independent small farmers.
[Smith, Phillip]
"Brother David’s quest to turn the cannabis industry truly green—and support activism"
''Salon'', May 5, 2019.
The company states that all profits will go to support
regenerative agriculture and reform of drug-prohibition laws.
Activism and philanthropy
Dr. Bronner's Magic Soaps has supported causes related to
drug policy reform,
animal rights,
organic
Organic may refer to:
* Organic, of or relating to an organism, a living entity
* Organic, of or relating to an anatomical organ
Chemistry
* Organic matter, matter that has come from a once-living organism, is capable of decay or is the product ...
labeling,
sustainable agriculture, and
fair trade
Fair trade is an arrangement designed to help producers in developing countries achieve sustainable and equitable trade relationships. The fair trade movement combines the payment of higher prices to exporters with improved social and enviro ...
practices. Roughly 10 percent of the company's revenue goes to charitable giving and activist causes annually.
Organizations that have been supported under Bronner's leadership include the
Multidisciplinary Association for Psychedelic Studies
The Multidisciplinary Association for Psychedelic Studies (MAPS) is an American nonprofit organization working to raise awareness and understanding of psychedelic substances. MAPS was founded in 1986 by Rick Doblin and is now based in San Jose, C ...
(for which Bronner serves on the board of directors), and
Sea Shepherd Conservation Society.
A particular target of Bronner's activism has been efforts to protect the
hemp
Hemp, or industrial hemp, is a botanical class of ''Cannabis sativa'' cultivars grown specifically for industrial or medicinal use. It can be used to make a wide range of products. Along with bamboo, hemp is among the fastest growing plants o ...
industry in the United States.
[Sheffi, Yossi. ''Balancing Green: When to Embrace Sustainability in a Business (and When Not To)''. MIT Press, 2018, pp. 322-324.] Under his leadership in 2001, the company funded and coordinated with the Hemp Industry Association on its lawsuit against the U.S.
Drug Enforcement Administration (DEA), seeking to prevent a ban of hemp food sales in the United States.
[Lee, Martin A. ''Smoke Signals: A Social History of Marijuana''. Scribner, 2012, p. 394.] The
Ninth Circuit Court of Appeals granted a stay in the case in 2002 and ruled in favor of the hemp industry in 2004.
Bronner has been arrested twice for civil disobedience while protesting limitations on the domestic production of hemp. In 2009, he was arrested for planting hemp seeds on the lawn at DEA headquarters.
[Heyward, Anna]
"Meet-Up"
''The New Yorker'', February 21, 2016.
In 2012, he was arrested after harvesting hemp and milling hemp oil while locked in a metal cage in front of the White House.
In 2015 he was named Cannabis Activist of the Year by the
Seattle Hempfest.
In 2014 Bronner wrote an
advertorial drawing attention to the ways that
GMO
A genetically modified organism (GMO) is any organism whose genetic material has been altered using genetic engineering techniques. The exact definition of a genetically modified organism and what constitutes genetic engineering varies, with ...
crops have led to increased pesticide use in the United States.
[Bronner, David]
"Herbicide and Insecticide Use on GMO Crops Skyrocketing While Pro-GMO Media Run Interference"
Advertorial. It was initially published as a short article in the ''
Huffington Post
''HuffPost'' (formerly ''The Huffington Post'' until 2017 and sometimes abbreviated ''HuffPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and ...
'' and subsequently as an ad in various wide-circulation magazines, ranging from ''
The New Yorker'' to ''
Scientific American''.
Two leading journals, ''
Science'' and ''
Nature'', refused to carry the ad, in at least one case due to concern over backlash from the GMO industry.
[Philpott, Tom. "Why Did Top Scientific Journals Reject This Dr. Bronner’s Ad?". ''Mother Jones'', October 20, 2014.]
In 2019, David Bronner pledged his company’s matching contribution of $150,000 to Oregon’s statewide ballot initiative to legalize psilocybin assisted therapy.
[Somerset, Sara Brittany. "Dr. Bronner's Magic Soap Company Supports The 2020 Legalize Psilocybin Initiative". Forbes. Retrieved 2019-10-05.]
Personal life
In honor of
National Coming Out Day in 2022, Bronner announced in an essay on his website that he uses ''
he/him'' and ''
they/them'' pronouns, describing himself as "about 25% girl" and not being "‘straight,’ ‘gay,’ or ‘man’ or ‘woman’".
The essay also mentioned Bronner's wife Mia, who is
bisexual
Bisexuality is a romantic or sexual attraction or behavior toward both males and females, or to more than one gender. It may also be defined to include romantic or sexual attraction to people regardless of their sex or gender identity, whi ...
and
genderfluid, and their 25-year-old
non-binary child Maya as having inspired him in his gender exploration.
Notes
References
{{DEFAULTSORT:Bronner, David
American chief executives of manufacturing companies
Harvard College alumni
People from Los Angeles
1973 births
Living people
Businesspeople from Los Angeles
Non-binary activists
American LGBT businesspeople