David Friley (born November 13, 1986), known professionally as Dave Free, is an American filmmaker, record executive, and former record producer. He is best known for his creative partnership with rapper

Kendrick Lamar Kendrick Lamar Duckworth (born June 17, 1987) is an American rapper and songwriter. Known for his progressive musical styles and socially conscious songwriting, he is often considered one of the most influential hip hop artists of his generat ...

, with whom he founded the entertainment company PGLang. He has co-directed several music videos and films alongside Lamar under the collective name The Little Homies.

Early life

David Friley was born on November 13, 1986, in

Inglewood, California Inglewood is a city in southwestern Los Angeles County, California, in the Los Angeles metropolitan area. As of the 2020 U.S. Census, the city had a population of 107,762. It was incorporated on February 14, 1908. The city is in the South Bay ...

, the son of a couple from the

North North is one of the four compass points or cardinal directions. It is the opposite of south and is perpendicular to east and west. ''North'' is a noun, adjective, or adverb indicating direction or geography. Etymology The word ''no ...

and South Sides of

Chicago (''City in a Garden''); I Will , image_map = , map_caption = Interactive Map of Chicago , coordinates = , coordinates_footnotes = , subdivision_type = List of sovereign states, Count ...

. He is the youngest of three children. Friley is a childhood friend of rapper

, having met while they were both in high school. After graduating, he worked as a computer technician while helping Lamar begin his rap career. He used his job to showcase Lamar's music to Anthony "Top Dawg" Tiffith, founder and CEO of independent record label

Top Dawg Entertainment Top Dawg Entertainment (TDE) is an American independent record label founded in 2004, by CEO Anthony "Top Dawg" Tiffith. Terrence "Punch" Henderson is president of the label. There are currently eleven artists signed to the label: the label's f ...

(TDE), which led to him signing a

recording contract A recording contract (commonly called a record contract or record deal) is a legal agreement between a record label and a recording artist (or group), where the artist makes a record (or series of records) for the label to sell and promote. Artists ...

with the label in 2007.

Career

Shortly after Lamar signed with TDE, Free joined the label as an in-house producer. He became a member of the hip hop production team

Digi+Phonics Digi+Phonics is an African American hip hop production team, composed of California-based record producers Tae Beast, Sounwave, Dave Free and Willie B. They currently serve as the main in-house producers for Carson-based record label, Top Dawg ...

alongside

Sounwave Mark Anthony Spears, known professionally as Sounwave, is an American hip-hop producer and songwriter from Compton, California, and an original member of the Californian hip-hop label Top Dawg Entertainment. Sounwave has worked on every Kendrick ...

Willie B Willie B. (C. 1957 - February 2, 2000) was a western lowland gorilla who lived at the Zoo of Atlanta for 39 years, from 1961 until his death on February 2, 2000. He was named after the former mayor of Atlanta, William Berry Hartsfield. Willie ...

and Tae Beast and worked significantly on projects for the hip hop supergroup

Black Hippy Black Hippy is an American hip hop music, hip hop Supergroup (music), supergroup

, composed of Lamar,

Jay Rock Johnny Reed McKinzie Jr. (born March 31, 1983), better known by his stage name Jay Rock, is an American rapper, singer and songwriter from Los Angeles. He signed to indie label Top Dawg Entertainment (TDE), in 2005. Under TDE, Rock secured a re ...

Schoolboy Q Quincy Matthew Hanley (born October 26, 1986), better known by his stage name Schoolboy Q (stylized as ScHoolboy Q), is an American rapper. In 2009, Hanley signed to Carson-based independent record label Top Dawg Entertainment (TDE) and in late ...

and

Ab-Soul Herbert Anthony Stevens IV (born February 23, 1987), better known by his stage name Ab-Soul, is an American rapper, singer and songwriter. Raised in Carson, California, he signed to indie record label Top Dawg Entertainment (TDE) in 2007, where ...

. Their production work received critical praise; ''

Complex Complex commonly refers to: * Complexity, the behaviour of a system whose components interact in multiple ways so possible interactions are difficult to describe ** Complex system, a system composed of many components which may interact with each ...

'' named Digi+Phonics as one of the top 25 new producers to watch out for in November 2012. BET named them as one of the top ten young producers on the rise in July 2013. Free's business career began as the social media director for TDE. In 2007, he was named the label's co-president alongside Terrence "Punch" Henderson. Free subsequently became Lamar's manager during his tenure and co-directed several of his studio albums and accompanying music videos under the collective name The Little Homies. Their filmmaking work earned praise and led to the duo winning the

Grammy Award for Best Music Video The Grammy Award for Best Music Video is an honor presented at the Grammy Awards, a ceremony that was established in 1958 and originally called the Gramophone Awards, to performers, directors, and producers of quality short form music videos. Hon ...

and the

MTV Video Music Awards The MTV Video Music Awards (commonly abbreviated as the VMAs) is an award show presented by the cable channel MTV to honour the best in the music video medium. Originally conceived as an alternative to the Grammy Awards (in the video category ...

for Best Hip Hop Video and Video of the Year. On October 4, 2019, ''

Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its co ...

'' reported that Free had left TDE and was working independently. He was also helping rapper Baby Keem as he started gaining recognition and expressed his intention of "getting heavy into the film game." On March 5, 2020, Free and Lamar launched the "multi-lingual" entertainment company PGLang. Through the company, Free has written and directed several music videos and advertising campaigns for

Calvin Klein Calvin Richard Klein (born November 19, 1942) is an American fashion designer who launched the company that would later become Calvin Klein Inc., in 1968. In addition to clothing, he also has given his name to a range of perfumes, watches, a ...

, Converse and Cash App. On January 13, 2022, Free and Lamar announced they were producing an untitled comedy film with '' South Park'' creators

Trey Parker Randolph Severn "Trey" Parker III (born October 19, 1969) is an American actor, animator, filmmaker, and composer. He is known for co-creating ''South Park'' (since 1997) and ''The Book of Mormon'' (2011) with his creative partner Matt Stone. P ...

and

Matt Stone Matthew Richard Stone (born May 26, 1971) is an American actor, animator, filmmaker, and composer. He is known for co-creating '' South Park'' (since 1997) and '' The Book of Mormon'' (2011) with his creative partner Trey Parker. Stone was inte ...

for

Paramount Pictures Paramount Pictures Corporation is an American film and television production company, production and Distribution (marketing), distribution company and the main namesake division of Paramount Global (formerly ViacomCBS). It is the fifth-oldes ...

References

{{DEFAULTSORT:Free, Dave 1986 births 21st-century African-American musicians African-American film directors African-American record producers American music industry executives American music managers American music video directors Filmmakers from California Grammy Award winners Living people People from Inglewood, California PGLang artists Top Dawg Entertainment artists West Coast hip hop musicians