The Darrell Survey, also known as the Darrell Survey Company, is an American independent research firm that tracks

sporting goods Sports equipment, also called sporting goods, are the tools, materials, apparel, and gear, which varies in shapes, size, and usage in a particular sport. It includes balls, nets, rackets, protective gears like helmets, goggles, etc. Since the p ...

, with a focus on

golf equipment Golf equipment encompasses the various items that are used to play the sport of golf. Types of equipment include the golf ball, golf clubs, golf divot tool, golf ball marker and devices that aid in the sport. Equipment Balls Originally, gol ...

usage. It was founded by Eddie Darrell in 1932 and is currently based in Los Angeles. The Darrell Survey reports on

used during

PGA Tour The PGA Tour (stylized as PGA TOUR by its officials) is the organizer of professional golf tours in North America. It organizes most of the events on the flagship annual series of tournaments also known as the PGA Tour, the PGA Tour Champion ...

events, as well as at tournaments on the

Korn Ferry Tour The Korn Ferry Tour is the developmental tour for the U.S.-based PGA Tour, and features professional golfers who have either not yet reached the PGA Tour, or who have done so but then failed to win enough FedEx Cup points to stay at that level. ...

LPGA The Ladies Professional Golf Association (LPGA) is an American organization for female golfers. The organization is headquartered at LPGA International in Daytona Beach, Florida, and is best known for running the LPGA Tour, a series of weekly ...

, and Champions Tours. Darrell Survey also covers golf tours in Asia, including the

Japan Golf Tour The Japan Golf Tour () is a prominent professional golf tour. It was founded in 1973 and as of 2006, it offered the third-highest annual prize fund out of the regular (that is not for seniors) men's professional tours after the PGA Tour and the ...

, the

LPGA of Japan Tour The LPGA of Japan Tour is a professional golf tour for women organised by the Japan Ladies Professional Golfers' Association. The tour was founded in 1968. It is the second richest women's golf tour in the world. The U.S.-based LPGA Tour is the mo ...

, the PGA Tour China Series, the China LPGA Tour, and at major international amateur events.

History

The Darrell Survey was founded by its namesake Eddie Darrell, who began the survey in 1932. Darrell travelled with the then-new

, monitoring the use of golf equipment. Specifically, Darrell recorded what balls and clubs were being used by every player on tour. Darrell operated the survey with his wife Virginia until his death in 1972, after which she took over. She ran it until 1980, when it was purchased by Susan Naylor, who bought the company from Eddie Darrell's widow, Virginia. The company surveys the

LPGA Tour The Ladies Professional Golf Association (LPGA) is an American organization for female golfers. The organization is headquartered at LPGA International in Daytona Beach, Florida, and is best known for running the LPGA Tour, a series of weekly ...

and others - about 220 tournaments a year. Currently, the Darrell Survey Company has sports equipment polls. Darrell Survey statistics are also cited by equipment companies. The company has representatives on the tee at each event to evaluate which equipment is being used by each golf player. The Darrell Survey also allows companies to monitor the players they are sponsoring to ensure they are using their sponsored equipment on tour. It also tracks player-worn logo visibility over the course of each event. The Darrell Consumer Survey also tracks detailed golf equipment-usage demographics of golfers. It operates in the US, Japan, South Korea, China, and Southeast Asia (including Thailand, Malaysia, Singapore, and Indonesia).

References

External links

* {{Golf Sporting goods industry Golf equipment Companies based in Los Angeles American companies established in 1932