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Bright green environmentalism is an
environmental philosophy Environment most often refers to: __NOTOC__ * Natural environment, referring respectively to all living and non-living things occurring naturally and the physical and biological factors along with their chemical interactions that affect an organism ...
and
movement Movement may refer to: Generic uses * Movement (clockwork), the internal mechanism of a timepiece * Movement (sign language), a hand movement when signing * Motion, commonly referred to as movement * Movement (music), a division of a larger co ...
that emphasizes the use of advanced technology, social innovation,
eco-innovation Eco-innovation is the development of products and processes that contribute to sustainable development, applying the commercial application of knowledge to elicit direct or indirect ecological improvements. This includes a range of related ideas, fr ...
, and
sustainable design Environmentally sustainable design (also called environmentally conscious design, eco-design, etc.) is the philosophy of designing physical objects, the built environment, and services to comply with the principles of ecological sustainability ...
to address environmental challenges. This approach contrasts with more traditional forms of environmentalism that may advocate for reduced consumption or a return to simpler lifestyles. Light green, and dark green environmentalism are yet other sub-movements, respectively distinguished by seeing environmentalism as a
lifestyle Lifestyle is the interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture. The term "style of life" () was introduced by Austrian psychologist Alfred Adler in his 1929 book, ''The Case of Miss R.'', w ...
choice (light greens), and promoting reduction in human numbers and/or a relinquishment of technology (dark greens)


Origin and evolution of bright green thinking

The term ''bright green'', coined in 2003 by writer
Alex Steffen Alex Steffen (born 1968 in Oakland, California) is an American futurist and advocate of 'bright green environmentalism' who writes and speaks about sustainability and the future of the planet. He emphasizes the importance of imagining persuasive ...
, refers to the fast-growing new wing of
environmentalism Environmentalism is a broad philosophy, ideology, and social movement about supporting life, habitats, and surroundings. While environmentalism focuses more on the environmental and nature-related aspects of green ideology and politics, ecolog ...
, distinct from traditional forms. Bright green environmentalism aims to provide prosperity in an ecologically
sustainable Sustainability is a social goal for people to co-exist on Earth over a long period of time. Definitions of this term are disputed and have varied with literature, context, and time. Sustainability usually has three dimensions (or pillars): env ...
way through the use of new technologies and improved design. Proponents promote and advocate for
green energy Energy is sustainable if it "meets the needs of the present without compromising the ability of future generations to meet their own needs." Definitions of sustainable energy usually look at its effects on the environment, the economy, and so ...
,
electric vehicle An electric vehicle (EV) is a motor vehicle whose propulsion is powered fully or mostly by electricity. EVs encompass a wide range of transportation modes, including road vehicle, road and rail vehicles, electric boats and Submersible, submer ...
s, efficient manufacturing systems, bio and
nanotechnologies Nanotechnology is the manipulation of matter with at least one dimension sized from 1 to 100 nanometers (nm). At this scale, commonly known as the nanoscale, surface area and quantum mechanical effects become important in describing propert ...
,
ubiquitous computing Ubiquitous computing (or "ubicomp") is a concept in software engineering, hardware engineering and computer science where computing is made to appear seamlessly anytime and everywhere. In contrast to desktop computing, ubiquitous computing imp ...
, dense urban settlements, closed loop materials cycles and sustainable product designs. ''One-planet living'' is a commonly used phrase. Their principal focus is on the idea that through a combination of well-built communities, new technologies and
sustainable living Sustainable living describes a lifestyle (sociology), lifestyle that attempts to reduce the use of Earth's natural resources by an individual or society. Its practitioners often attempt to reduce their ecological footprint (including their carbo ...
practices, the
quality of life Quality of life (QOL) is defined by the World Health Organization as "an individual's perception of their position in life in the context of the culture and value systems in which they live and in relation to their goals, expectations, standards ...
can actually be improved even while
ecological footprints Ecology () is the natural science of the relationships among living organisms and their environment. Ecology considers organisms at the individual, population, community, ecosystem, and biosphere levels. Ecology overlaps with the closely re ...
shrink. The term ''bright green'' has been used with increased frequency due to the promulgation of these ideas through the Internet and coverage by some traditional media.


Dark greens, light greens and bright greens

Alex Steffen Alex Steffen (born 1968 in Oakland, California) is an American futurist and advocate of 'bright green environmentalism' who writes and speaks about sustainability and the future of the planet. He emphasizes the importance of imagining persuasive ...
describes contemporary
environmentalist Environmentalism is a broad Philosophy of life, philosophy, ideology, and social movement about supporting life, habitats, and surroundings. While environmentalism focuses more on the environmental and nature-related aspects of Green politics, g ...
s as being split into three groups, ''dark'', ''light'', and ''bright'' greens.


Light Green

''Light greens'' see protecting the environment first and foremost as a personal responsibility. They fall into the transformational activist end of the spectrum, but light greens do not emphasize environmentalism as a distinct political ideology, or even seek fundamental
political reform Reform refers to the improvement or amendment of what is wrong, corrupt, unsatisfactory, etc. The modern usage of the word emerged in the late 18th century and is believed to have originated from Christopher Wyvill's Association movement, which ...
. Instead, they often focus on environmentalism as a
lifestyle Lifestyle is the interests, opinions, behaviours, and behavioural orientations of an individual, group, or culture. The term "style of life" () was introduced by Austrian psychologist Alfred Adler in his 1929 book, ''The Case of Miss R.'', w ...
choice. The motto "Green is the new black" sums up this way of thinking, for many. This is different from the term ''lite green'', which some environmentalists use to describe products or practices they believe are
greenwashing Greenwashing (a compound word modeled on "whitewash"), also called green sheen, is a form of advertising or marketing spin that deceptively uses green PR and green marketing to persuade the public that an organization's products, goals, or ...
, those products and practices which pretend to achieve more change than they actually do (if any).


Dark Green

In contrast, ''dark greens'' believe that environmental problems are an inherent part of industrialized,
capitalist Capitalism is an economic system based on the private ownership of the means of production and their use for the purpose of obtaining profit. This socioeconomic system has developed historically through several stages and is defined by ...
civilization, and seek radical political change. Dark greens believe that currently and historically dominant modes of societal organization inevitably lead to
consumerism Consumerism is a socio-cultural and economic phenomenon that is typical of industrialized societies. It is characterized by the continuous acquisition of goods and services in ever-increasing quantities. In contemporary consumer society, the ...
,
overconsumption Overconsumption describes a situation where consumers overuse their available goods and services to where they can't, or don't want to, replenish or reuse them. In microeconomics, this is the point where the marginal cost of a consumer is greater ...
,
waste Waste are unwanted or unusable materials. Waste is any substance discarded after primary use, or is worthless, defective and of no use. A by-product, by contrast is a joint product of relatively minor Value (economics), economic value. A wast ...
, alienation from nature and
resource depletion Resource depletion occurs when a natural resource is consumed faster than it can be replenished. The value of a resource depends on its availability in nature and the cost of extracting it. By the law of supply and demand, the Scarcity, scarcer ...
. Dark greens claim this is caused by the emphasis on
economic growth In economics, economic growth is an increase in the quantity and quality of the economic goods and Service (economics), services that a society Production (economics), produces. It can be measured as the increase in the inflation-adjusted Outp ...
that exists within all existing ideologies, a tendency sometimes referred to as ''growth mania''. The dark green brand of environmentalism is associated with ideas of
ecocentrism Ecocentrism (; from Greek: οἶκος /ˈoi.kos/ ''oikos'', 'house' and κέντρον /ˈken.tron/ ''kentron'', 'center') is a term used by environmental philosophers and ecologists to denote a nature-centered, as opposed to human-centered (i ...
,
deep ecology Deep ecology is an environmental philosophy that promotes the inherent worth of all living beings regardless of their instrumental utility to human needs, and argues that modern human societies should be restructured in accordance with such idea ...
,
degrowth Degrowth is an Academic research, academic and social Social movement, movement critical of the concept of economic growth, growth in Real gross domestic product, gross domestic product as a measure of Human development (economics), human and econ ...
,
anti-consumerism Anti-consumerism is a sociopolitical ideology. It has been described as "''intentionally'' and ''meaningfully'' excluding or cutting goods from one's consumption routine or reusing once-acquired goods with the goal of avoiding consumption". The ...
,
post-materialism In sociology, postmaterialism is the transformation of individual values from materialist, physical, and economic to new individual values of autonomy and self-expression. The term was popularized by the political scientist Ronald Inglehart in hi ...
,
holism Holism is the interdisciplinary idea that systems possess properties as wholes apart from the properties of their component parts. Julian Tudor Hart (2010''The Political Economy of Health Care''pp.106, 258 The aphorism "The whole is greater than t ...
, the
Gaia hypothesis The Gaia hypothesis (), also known as the Gaia theory, Gaia paradigm, or the Gaia principle, proposes that living organisms interact with their Inorganic compound, inorganic surroundings on Earth to form a Synergy, synergistic and Homeostasis, s ...
of
James Lovelock James Ephraim Lovelock (26 July 1919 – 26 July 2022) was an English independent scientist, environmentalist and futurist. He is best known for proposing the Gaia hypothesis, which postulates that the Earth functions as a self-regulating syst ...
, and sometimes a support for a reduction in human numbers and/or a relinquishment of technology to reduce humanity's effect on the
biosphere The biosphere (), also called the ecosphere (), is the worldwide sum of all ecosystems. It can also be termed the zone of life on the Earth. The biosphere (which is technically a spherical shell) is virtually a closed system with regard to mat ...
.


Contrast between Light Green and Dark Green

In ''The Song of the Earth'',
Jonathan Bate Sir Andrew Jonathan Bate (born 26 June 1958) is a British academic, biographer, literary critic, broadcaster, and scholar, known for his work on Shakespeare, Romanticism, and ecocriticism. He is currently Foundation Professor of Environmental ...
notes that there are typically significant divisions within environmental theory. He identifies one group as “light Greens” or “environmentalists,” who view environmental protection primarily as a personal responsibility. The other group, termed “dark Greens” or “deep ecologists,” believes that environmental issues are fundamentally tied to industrialized civilization and advocate for radical political changes. This distinction can be summarized as “Know Technology” versus “No Technology” (Suresh Frederick in ''Ecocriticism: Paradigms and Praxis'').


Bright Green

More recently, ''bright greens'' emerged as a group of environmentalists who believe that radical changes are needed in the economic and political operation of society in order to make it sustainable, but that better designs, new technologies and more widely distributed social innovations are the means to make those changes—and that society can neither stop nor protest its way to
sustainability Sustainability is a social goal for people to co-exist on Earth over a long period of time. Definitions of this term are disputed and have varied with literature, context, and time. Sustainability usually has three dimensions (or pillars): env ...
. As Ross Robertson writes, Some have included
open source Open source is source code that is made freely available for possible modification and redistribution. Products include permission to use and view the source code, design documents, or content of the product. The open source model is a decentrali ...
technology as part of this new approach.


See also

* * * * * * * * * * * * * * * *
Worldchanging Worldchanging was a nonprofit online publisher that operated from 2003 to 2010. Its strapline was ''A bright green future''. It published newsletters and books about sustainability, bright green environmentalism, futurism and social innovatio ...


References


External links

* *
The Viridian Design Movement
{{Environmentalism Environmentalism Green politics Ecomodernism Optimism