Danny Dark (December 19, 1938 – June 13, 2004) was an American voice-over artist. For nearly four decades, he narrated memorable lines in advertisements for

Budweiser Budweiser () is an American-style pale lager, a brand of Belgian company AB InBev. Introduced in 1876 by Carl Conrad & Co. of St. Louis, Missouri, Budweiser has become a large selling beer company in the United States. Budweiser is a filte ...

("This Bud's for you"),

Raid RAID (; redundant array of inexpensive disks or redundant array of independent disks) is a data storage virtualization technology that combines multiple physical Computer data storage, data storage components into one or more logical units for th ...

Ant & Roach Killer ("Raid - Kills Bugs Dead"),

StarKist StarKist Tuna is a brand of tuna produced by StarKist Co., an American company formerly based in Pittsburgh's North Shore that is now wholly owned by Dongwon Industries of South Korea. It was purchased by Dongwon from the American food manufact ...

tuna ("Sorry, Charlie") and Parkay ("Parkay Margarine from Kraft. The flavor says 'butter'."). The trade paper

Radio & Records ''Radio & Records'' (''R&R'') was a trade publication providing news and airplay information for the radio and music industries. It started as an independent trade from 1973 to 2006 until VNU Media took over in 2006 and became a relaunched sister ...

said, "Dark's distinctive voice has been heard in more award-winning commercials than any announcer in broadcast history." Dark is also well remembered for voicing

Superman Superman is a superhero created by writer Jerry Siegel and artist Joe Shuster, which first appeared in the comic book ''Action Comics'' Action Comics 1, #1, published in the United States on April 18, 1938.The copyright date of ''Action Comics ...

in the various incarnations of the ''

Super Friends ''Super Friends'' is an American animated television series about a team of superheroes which ran from 1973 to 1985 on ABC as part of its Saturday-morning cartoon lineup. It was produced by Hanna-Barbera and was based on the Justice League of Am ...

'' animated series (1973-1985).

Biography

Early life and career

Dark was born Daniel Melville Croskery in Oklahoma City, Oklahoma, but his family moved to

Tulsa Tulsa ( ) is the second-most-populous city in the state of Oklahoma, after Oklahoma City, and the 48th-most-populous city in the United States. The population was 413,066 as of the 2020 census. It is the principal municipality of the Tul ...

, shortly after. He attended

Tulsa Central High School Central High School is the oldest high school in Tulsa, Oklahoma. It was founded in 1906 as Tulsa High School, and located in downtown Tulsa until 1976. The school now has a campus in northwest Tulsa. Tulsa Central is part of the Tulsa Publ ...

, where he studied under a well-known teacher of future performers, Isabelle Ronan. He started in

Missouri Missouri (''see #Etymology and pronunciation, pronunciation'') is a U.S. state, state in the Midwestern United States, Midwestern region of the United States. Ranking List of U.S. states and territories by area, 21st in land area, it border ...

as a radio D.J. in the late 1950s, while studying at

Drury University Drury University, formerly Drury College and originally Springfield College, is a private university in Springfield, Missouri, United States. The university's mission statement describes itself as "church-related". It enrolls about 1,590 undergr ...

. He quickly advanced to stations in

Cleveland Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located along the southern shore of Lake Erie, it is situated across the Canada–U.S. maritime border and approximately west of the Ohio-Pennsylvania st ...

Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...

New Orleans New Orleans (commonly known as NOLA or The Big Easy among other nicknames) is a Consolidated city-county, consolidated city-parish located along the Mississippi River in the U.S. state of Louisiana. With a population of 383,997 at the 2020 ...

St. Louis St. Louis ( , sometimes referred to as St. Louis City, Saint Louis or STL) is an independent city in the U.S. state of Missouri. It lies near the confluence of the Mississippi and the Missouri rivers. In 2020, the city proper had a populatio ...

, finally landing a 1963-66 stint as the evening DJ for

KLAC KLAC (570 AM) is a commercial sports radio station licensed to Los Angeles, California, serving Greater Los Angeles. Owned by a joint venture between iHeartMedia, Inc. and the Los Angeles Dodgers baseball club, KLAC serves as the Los Angeles ...

in Los Angeles.

Notable voice-over work

Over the course of his career, Dark was the spokesman for Keebler Cookies, the

Chevrolet Camaro The Chevrolet Camaro is a mid-size American automobile manufactured by Chevrolet, classified as a pony car. It first went on sale on September 29, 1966, for the 1967 model year and was designed to compete with the Ford Mustang. The Camaro sha ...

AT&T AT&T Inc., an abbreviation for its predecessor's former name, the American Telephone and Telegraph Company, is an American multinational telecommunications holding company headquartered at Whitacre Tower in Downtown Dallas, Texas. It is the w ...

Kmart Kmart ( ), formerly legally registered as Kmart Corporation, now operated by Transformco, is a department-store chain and online retailer in the United States and Territories of the United States, its territories. It operates four remaining Kma ...

Texaco Texaco, Inc. ("The Texas Company") is an American Petroleum, oil brand owned and operated by Chevron Corporation. Its flagship product is its Gasoline, fuel "Texaco with Techron". It also owned the Havoline motor oil brand. Texaco was an Independ ...

, Armor-All, Whitman's Chocolates,

Dreyer's Dreyer's Grand Ice Cream, Inc. (or simply Dreyer's) is an American ice cream company, founded in 1928 in Oakland, California. The company's two signature brands, ''Dreyer's Grand Ice Cream'' and ''Edy's Grand Ice Cream'', are named after its foun ...

Ice Cream, and many other Blue Chip companies. Dark was the voice of the long-running TV western ''

Bonanza ''Bonanza'' is an American Western television series that ran on NBC from September 12, 1959, to January 16, 1973. Lasting 14 seasons and 431 episodes, ''Bonanza'' is NBC's longest-running Western, the second-longest-running Western series on ...

'', voicing their intermission commercials for the program's sponsor,

Chevrolet Chevrolet ( ) is an American automobile division of the manufacturer General Motors (GM). In North America, Chevrolet produces and sells a wide range of vehicles, from subcompact automobiles to medium-duty commercial trucks. Due to the promi ...

. Dark was an announcer who came to be known as the "voice" of the

CBS CBS Broadcasting Inc., commonly shortened to CBS (an abbreviation of its original name, Columbia Broadcasting System), is an American commercial broadcast television and radio network serving as the flagship property of the CBS Entertainme ...

network during the 1970s and later, on the

NBC The National Broadcasting Company (NBC) is an American commercial broadcast television and radio network serving as the flagship property of the NBC Entertainment division of NBCUniversal, a subsidiary of Comcast. It is one of NBCUniversal's ...

television network during the 1980s and early 1990s, doing promo advertisements for night-time programming, as well as an announcer for NBC's flagship station,

WNBC-TV WNBC (channel 4) is a television station in New York City that serves as the flagship of the NBC network. It is owned and operated by the network's NBC Owned Television Stations division alongside Linden, New Jersey–licensed Telemundo s ...

, and the imaging voice for many of the network's affiliates and O&O stations for their

local news In journalism, local news refers to coverage of events, by the news, in a local context that would not be of interest to another locality, or otherwise be of national or international scope. Local news, in contrast to national or international new ...

casts. Dark also provided the "''This program is about Unsolved Mysteries...''" opening narration for the popular 80s and 90s true crime series. He also voiced the NBC News 1983 "Go Where The News Is" advertising campaign. He voiced the role of

Clark Kent Superman is a superhero created by writer Jerry Siegel and artist Joe Shuster, which first appeared in the comic book ''Action Comics'' Action Comics 1, #1, published in the United States on April 18, 1938.The copyright date of ''Action Comics ...

for twelve years, from 1973 to 1985, in each of the various incarnations of

Hanna-Barbera Hanna-Barbera Cartoons, Inc. ( ; formerly known as H-B Enterprises, Hanna-Barbera Productions, Inc. and H-B Production Co.), simply and commonly known as Hanna-Barbera, was an American animation studio and production company, which was acti ...

's animated series ''

''. He also narrated historical documentaries for the Biographical series on

History Channel History (formerly and commonly known as the History Channel) is an American pay television television broadcaster, network and the flagship channel of A&E Networks, a joint venture between Hearst Communications and the Disney General Entertainme ...

, including

Johnny Cash John R. Cash (born J. R. Cash; February 26, 1932 – September 12, 2003) was an American singer-songwriter. Most of his music contains themes of sorrow, moral tribulation, and redemption, especially songs from the later stages of his career. ...

: The Man in Black, and General

Robert E. Lee Robert Edward Lee (January 19, 1807 – October 12, 1870) was a general officers in the Confederate States Army, Confederate general during the American Civil War, who was appointed the General in Chief of the Armies of the Confederate ...

. His only film roles were in the 1976 film ''

Tunnel Vision Tunnel vision is the loss of peripheral vision with retention of central vision, resulting in a constricted circular tunnel-like field of vision. Causes Tunnel vision can be caused by: Eyeglass users Eyeglass users experience tunnel vision ...

'' and as an announcer in

1980 Events January * January 4 – U.S. President Jimmy Carter proclaims a United States grain embargo against the Soviet Union, grain embargo against the USSR with the support of the European Commission. * January 6 – Global Positioning Sys ...

's ''

Melvin and Howard ''Melvin and Howard'' (stylized as ''Melvin (and Howard)'') is a 1980 American comedy-drama film directed by Jonathan Demme. The screenplay by Bo Goldman was inspired by real-life Utah service station owner Melvin Dummar, who was listed as th ...

'' starring

Jason Robards Jason Nelson Robards Jr. (July 26, 1922 – December 26, 2000) was an American actor. Known for his roles on stage and screen, he gained a reputation as an interpreter of the works of playwright Eugene O'Neill. Robards received numerous accola ...

Death

Dark died in

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

of a

pulmonary hemorrhage Pulmonary hemorrhage (or pulmonary haemorrhage) is an acute bleeding from the lung, from the upper respiratory tract and the trachea, and the pulmonary alveoli. When evident clinically, the condition is usually massive.Westwood Village Memorial Park Cemetery Pierce Brothers Westwood Village Memorial Park and Mortuary is a cemetery and Morgue, mortuary located in the Westwood, Los Angeles, Westwood area of Los Angeles. It includes a crematory for cremation services. Its location is at 1218 Glendon Av ...

.Danny Dark obituary in ''The New York Times''
/ref>

References

External links

*

in

Variety Variety may refer to: Arts and entertainment Entertainment formats * Variety (radio) * Variety show, in theater and television Films * ''Variety'' (1925 film), a German silent film directed by Ewald Andre Dupont * ''Variety'' (1935 film), ...

, June 23, 2004. * 1938 births 2004 deaths American male voice actors Drury University alumni Radio and television announcers CBS people NBC network announcers American radio personalities Respiratory disease deaths in California Deaths from pulmonary hemorrhage Male actors from Oklahoma City Male actors from Tulsa, Oklahoma Central High School (Tulsa, Oklahoma) alumni Burials at Westwood Village Memorial Park Cemetery {{Oklahoma-stub