Danny Choo (; born 1 November 1972) is a British entrepreneur and

television producer A television producer is a person who oversees one or more aspects of a television show, television program. Some producers take more of an executive role, in that they conceive new programs and pitch them to the television networks, but upon acce ...

based in

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

Career

Choo runs the web and television production company Mirai Inc.

''Culture Japan''

Danny Choo at Taipei City Mall 20120202 1

Choo is the director, producer, and the host of a Japanese TV show called ''Culture Japan''. The show consists of Choo exploring several aspects of Japanese popular culture. Segments are hosted by Choo interviewing a member of a specific culture that the episode is exploring. Other segments are long videos that are narrated by Mirai Suenaga (voiced by UTACO), ''Culture Japans virtual mascot. The second season featured a new animated opening, Sukirai, composed by vividblaze and sung by UTACO. The video itself was animated by JC Staff. In Japan, the show is broadcast on

Tokyo MX TV JOMX-DTV (channel 9), branded as Tokyo MX (officially stylized as TOKYO MX), is an independent television station in Tokyo, Japan, owned by the . It is the only television station that exclusively serves the city and parts of nearby prefecture ...

. Choo has stated that the main purpose of the show is to distribute knowledge of Japanese culture to the rest of the world, although it has received some attention in Japan.

Smart Doll

Choo started selling his own

fashion doll Fashion dolls are dolls primarily designed to be dressed to reflect fashion trends. They are manufactured both as toys for children to play with and as collectibles for adults. The dolls are usually modeled after teen girls or adult women, though ...

known as Smart Doll. Smart Doll is a range of 1/3 scale, vinyl fashion dolls. The dolls are approximately 60 cm in height. The current design line-up consists of all his mascot characters; doll parts and accessories are also available. His dolls feature a unique assembly where the parting line is under the bust, unlike the mid-waist parting line of traditional doll design; this gives his dolls a more human-like appearance. His first doll, Mirai Suenaga, became the mascot for Japanese Tourism in 2014. In 2019, Smart Doll released an additional body type made of a harder substance called Cortex, which is sturdier, resists staining from dark-colored apparel and is less-expensive than vinyl. Cortex body was discontinued shortly after production, due to imperfections. In 2015, Choo brought the dolls to

Anime Expo Anime Expo, abbreviated AX, is an American anime convention held in Los Angeles, California and organized by the non-profit Society for the Promotion of Japanese Animation (SPJA). The convention is traditionally held annually on the first we ...

. In 2016, Choo's Smart Dolls were showcased in Penang Fashion Week. Choo began developing 120 cm robotic dolls.

Personal life

His father is fashion designer

Jimmy Choo Jimmy Choo Yeang Keat (born 15 November 1948) is a Malaysian fashion designer based in the United Kingdom. He co-founded Jimmy Choo Ltd, which became known for its handmade women's shoes. Early life Choo was born in 1948 in the Crown Colony ...

References

External links