Daniela Simpson (born May 11, 1976) is a

marketing Marketing is the act of acquiring, satisfying and retaining customers. It is one of the primary components of Business administration, business management and commerce. Marketing is usually conducted by the seller, typically a retailer or ma ...

executive and an American businesswoman of Czech descent. She is currently the General Manager at

Ferrara Candy Company The Ferrara Candy Company is an American candy manufacturer, based in Oakbrook Terrace, Illinois, Chicago, Illinois, and owned by the Ferrero SpA, Ferrero Group. The company was formed from a 2012 merger of the Illinois-based Ferrara Pan Candy ...

, and is a two-time winner of the Most Innovative New Product Award in the non-chocolate category at the

National Confectioners Association The National Confectioners Association is an American trade organization that promotes chocolate, candy, gum and mints, and the companies that make these treats. NCA lobbies the American government in favor of the confectionery industry, evaluate ...

Sweets & Snacks Expo.

Career

Daniela Simpson is currently the General Manager at the Ferrera Candy Company, overseeing their US$1.1 billion candy and fruit snacks business unit. She joined Ferrera after playing a key role in the sale of the

Nestlé Nestlé S.A. ( ) is a Swiss multinational food and drink processing conglomerate corporation headquartered in Vevey, Switzerland. It has been the largest publicly held food company in the world, measured by revenue and other metrics, since 20 ...

Confections & Snacks business, which sold to Ferrera for US$2.8 billion in January, 2018. At Nestlé, where Simpson served as Marketing Director, she oversaw a $500 million portfolio of brands. Simpson notably led the creation of the US$100 million Skinny Cow chocolate business, which was included on Nielsen's list of 14 Breakthrough Innovations of the Year in 2013.

Memberships and Associations

Simpson serves on the board of directors of Purpics.

Honors and awards

Daniela has earned two Most Innovative New Product Awards at the yearly National Confectioners Association Sweets & Snacks Expo. In 2016 she and her team received the award for Nerds Lucha Grande and in 2018 she won for Big Chewy Nerds. Simpson is a frequent guest lecturer at

Pepperdine Graziadio Business School The Pepperdine Graziadio Business School (Graziadio School) is the graduate business school of Pepperdine University, a private research university affiliated with the Churches of Christ with its main campus in Los Angeles County, California. Th ...

Education

Simpson's undergraduate degree is in marketing from

University of Economics, Prague The Prague University of Economics and Business (PUEB) (originally: ''the University of Economics, Prague''; '', VŠE'') is an economics and business-oriented public university located in Prague, Czech Republic. It is the largest university in ...

and she received her MBA from

UCLA Anderson School of Management The John E. Anderson Graduate School of Management (branded as UCLA Anderson) is the graduate business school at the University of California, Los Angeles. The school offers MBA (full-time, part-time, executive), Post Graduate Program for Executi ...

Personal

Daniela is married to Aaron Simpson, an animation producer.

References

{{DEFAULTSORT:Simpson, Daniela 1976 births Living people American people of Czech descent Prague University of Economics and Business alumni American marketing people 20th-century American businesspeople UCLA Anderson School of Management alumni