Daniel Wellington (DW) is a Swedish

wristwatch A watch is a timepiece carried or worn by a person. It is designed to maintain a consistent movement despite the motions caused by the person's activities. A wristwatch is worn around the wrist, attached by a watch strap or another type of ...

brand founded in 2011 by Filip Tysander. Since its inception, Daniel Wellington has sold over 6 million watches, largely with a digital strategy using

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Instagram Instagram is an American photo sharing, photo and Short-form content, short-form video sharing social networking service owned by Meta Platforms. It allows users to upload media that can be edited with Social media camera filter, filters, be ...

. Headquartered in central

Stockholm Stockholm (; ) is the Capital city, capital and List of urban areas in Sweden by population, most populous city of Sweden, as well as the List of urban areas in the Nordic countries, largest urban area in the Nordic countries. Approximately ...

, the company's products are sold in over 25 countries. The watches are designed in Sweden, made in China, and use quartz movements made by

Miyota Miyota may refer to: * Miyota, Nagano is a town located in Nagano Prefecture, Japan. , the town had an estimated population of 15,562 in 6897 households, and a population density of 260 persons per km2. The total area of the town is . Geograph ...

, a Japanese company. The watch straps are made of Italian leather. Their "Classic" range of watches are named after British toponyms. In February 2017, Daniel Wellington was named the fastest-growing private company in Europe. The company made $230 million in revenue and $111.5 million in profit in 2016. However, in the later years, the company has struggled to keep its profitability. As of 2021, the Swedish watch manufacturer registered operating losses of approximately 387 million Swedish kronor, making it the third consecutive year in which the company reported operating losses.

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External links

* {{official, https://www.danielwellington.com Design companies established in 2011 Swedish brands Watch manufacturing companies Swedish companies established in 2011

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