Daniel Burrus is an American technology futurist, business adviser, author, and public speaker in the areas of

business strategy In the field of management, strategic management involves the formulation and implementation of the major goals and initiatives taken by an organization's managers on behalf of stakeholders, based on consideration of resources and an assessment of ...

, global trends, and disruptive

innovation Innovation is the practical implementation of ideas that result in the introduction of new goods or service (economics), services or improvement in offering goods or services. ISO TC 279 in the standard ISO 56000:2020 defines innovation as "a n ...

. He has written on the topics of

business transformation In management it has been said that business transformation involves making fundamental changes in how business is conducted in order to help cope with shifts in market environment. However this is a relatively narrow definition that overlooks o ...

and technology-driven trends, with his book ''Flash Forsight'' becoming a New York Times Bestseller in 2011. ''The New York Times'' described Daniel Burrus as a "futurist who talks about how a vision of times ahead can shape business decisions today." ''

Forbes ''Forbes'' () is an American business magazine founded by B. C. Forbes in 1917. It has been owned by the Hong Kong–based investment group Integrated Whale Media Investments since 2014. Its chairman and editor-in-chief is Steve Forbes. The co ...

'' magazine recognized his career as a "strategic advisor to executives from Fortune 500 companies" given his role as a technology trends researcher.

Early life and education

Burrus was born in

Portland Portland most commonly refers to: *Portland, Oregon, the most populous city in the U.S. state of Oregon *Portland, Maine, the most populous city in the U.S. state of Maine *Isle of Portland, a tied island in the English Channel Portland may also r ...

Oregon Oregon ( , ) is a U.S. state, state in the Pacific Northwest region of the United States. It is a part of the Western U.S., with the Columbia River delineating much of Oregon's northern boundary with Washington (state), Washington, while t ...

. He grew up in the

Milwaukee Milwaukee is the List of cities in Wisconsin, most populous city in the U.S. state of Wisconsin. Located on the western shore of Lake Michigan, it is the List of United States cities by population, 31st-most populous city in the United States ...

Wisconsin Wisconsin ( ) is a U.S. state, state in the Great Lakes region, Great Lakes region of the Upper Midwest of the United States. It borders Minnesota to the west, Iowa to the southwest, Illinois to the south, Lake Michigan to the east, Michig ...

area. Daniel Burrus attended the Wisconsin State University-Oshkosh, where he graduated in 1971 with a bachelor's degree. Burrus and fellow student Bill Gray, during their senior year, were awarded a

research grant A grant is a fund given by a person or organization, often a public body, charitable foundation, a specialised grant-making institution, or in some cases a business with a corporate social responsibility mission, to an individual or another ent ...

from the

United States Department of Education The United States Department of Education is a cabinet-level department of the United States government, originating in 1980. The department began operating on May 4, 1980, having been created after the Department of Health, Education, and ...

to establish a student training assistance program. He and Bill Gray were co-directors of the first federally funded program of its kind in the nation.Editor. (25 February 1971). Dan Burrus Directs Assistance Program. Suburban Life. ''Oshkosh Daily Northwestern''. Oshkosh, WI. The program offered free

tutor Tutoring is private academic help, usually provided by an expert teacher; someone with deep knowledge or defined expertise in a particular subject or set of subjects. A tutor, formally also called an academic tutor, is a person who provides assis ...

ing for collegians with deficiencies in specific academic subjects, sample test files, class notes, textbook exchange, general information and referral, assistance in registration, and help in selection of courses and teachers. While working on a graduate degree, Burrus became a

science teacher Science education is the teaching and learning of science to school children, college students, or adults within the general public. The field of science education includes work in science content, science process (the scientific method), some ...

(1971-1978). Early in his teaching career, he was nominated for an Educator of the Year Award and went on to found and manage six businesses.

Career

As founder and

CEO A chief executive officer (CEO), also known as a chief executive or managing director, is the top-ranking corporate officer charged with the management of an organization, usually a company or a nonprofit organization. CEOs find roles in variou ...

of the research and consulting firm Burrus Research, Burrus is an active futurist keynote speaker. In 2017, ''Forbes'' magazine recognized his career as a "strategic advisor to executives from Fortune 500 companies" given his role as a technology trends researcher. Burrus has a worldwide reputation for anticipating

technological change Technological change (TC) or technological development is the overall process of invention, innovation and diffusion of innovations, diffusion of technology or business process, processes.From ''The New Palgrave Dictionary otechnical change by S. ...

and its impact on the world of

business Business is the practice of making one's living or making money by producing or Trade, buying and selling Product (business), products (such as goods and Service (economics), services). It is also "any activity or enterprise entered into for ...

. According to Denmark's ''Manage Magazine'', he founded six separate companies between 1971 and 2009, including: *Burrus Research Associates, Inc., president and founder, 1983–present *Visionary Apps, LLC, 2009-2014 *Ultrasports, Inc., president and founder, 1982-1984 *Burrus Powered Gliders, Inc., president, 1979-1982 *Midwest Skynasaurs, president, 1982-1984 *Burrus Media Productions, president, 1978-1980 Three of these were regarded as national leaders in the U.S., five of which were profitable within the first year of their operation. Seven books reflect his authority as a disruptor and futurist most notably with the ''New York Times'' bestseller ''Flash Foresight: How to See the Invisible and Do the Impossible (2011).'': and the book ''The Anticipatory Organization.'' Burrus has delivered thousands of speeches as a professional speaker certified by the

National Speakers Association The National Speakers Association (NSA) is a US based association that supports motivational speaking, motivational and other public speakers. It is the oldest and largest of 13 international associations comprising the Global Speakers Federation ...

(NSA). The NSA Council of Peers Award for Excellence (CPAE) honored Burrus with its Speaker Hall of Fame Award. Burrus has written more than a dozen books and has also written for the ''

Harvard Business Review ''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a not-for-profit, independent corporation that is an affiliate of Harvard Business School. ''HBR'' is published six times a year ...

'', ''

Wired Wired may refer to: Arts, entertainment, and media Music * ''Wired'' (Jeff Beck album), 1976 * ''Wired'' (Hugh Cornwell album), 1993 * ''Wired'' (Mallory Knox album), 2017 * "Wired", a song by Prism from their album '' Beat Street'' * "Wired ...

'' magazine, ''

The Huffington Post ''HuffPost'' (''The Huffington Post'' until 2017, itself often abbreviated as ''HPo'') is an American progressive news website, with localized and international editions. The site offers news, satire, blogs, and original content, and covers p ...

,'' and ''

LinkedIn LinkedIn () is an American business and employment-oriented Social networking service, social network. It was launched on May 5, 2003 by Reid Hoffman and Eric Ly. Since December 2016, LinkedIn has been a wholly owned subsidiary of Microsoft. ...

,'' where he has more than a million subscribers as of 2020. As a

blogger A blog (a Clipping (morphology), truncation of "weblog") is an informational website consisting of discrete, often informal diary-style text entries also known as posts. Posts are typically displayed in Reverse chronology, reverse chronologic ...

, he has also contributed to

CNBC CNBC is an American List of business news channels, business news channel owned by the NBCUniversal News Group, a unit of Comcast's NBCUniversal. The network broadcasts live business news and analysis programming during the morning, Day ...

Big Think Big Think is a multimedia web portal founded in 2007 by Victoria Brown and Peter Hopkins. The site publishes interviews and round table discussions with experts from a wide range of fields. Victoria Brown is the acting CEO and Peter Hopkins is th ...

, Examiner.com, and Business 2 Community. Daniel Burrus joined the National Board of Advisors at High Point University in 2015.

Hard Trend Methodology

Daniel Burrus invented Hard Trend Methodology as a component of his

Anticipatory Organization Model Anticipation is an emotion involving pleasure or anxiety in considering or awaiting an expected event. Anticipatory emotions include fear, anxiety, hope, and trust. When the anticipated event fails to occur, it results in disappointment (for a ...

. His methodology for separating "hard trends" (trends that will happen) vs. "soft trends" (trends that might happen) was the subject of

PBS The Public Broadcasting Service (PBS) is an American public broadcaster and non-commercial, free-to-air television network based in Arlington, Virginia. PBS is a publicly funded nonprofit organization and the most prominent provider of educat ...

television specials. A "Hard Trend" is a projection based on measurable, tangible, and fully predictable facts, events, or objects.

Strategy Strategy (from Greek στρατηγία ''stratēgia'', "troop leadership; office of general, command, generalship") is a general plan to achieve one or more long-term or overall goals under conditions of uncertainty. In the sense of the " a ...

based on the

certainty Certainty (also known as epistemic certainty or objective certainty) is the epistemic property of beliefs which a person has no rational grounds for doubting. One standard way of defining epistemic certainty is that a belief is certain if and ...

of Hard Trends is said to be ''low risk''. A Soft Trend is a projection based on

statistics Statistics (from German language, German: ', "description of a State (polity), state, a country") is the discipline that concerns the collection, organization, analysis, interpretation, and presentation of data. In applying statistics to a s ...

that has the ''appearance'' of being tangible, fully predictable facts. Soft Trends are described as changeable.

Works

Books

#The Anticipatory Organization: Turn Disruption and Change into Opportunity and Advantage. Greenleaf Book Group Press. (2017), . ##The Anticipatory Organization (Chinese Edition) Zhejiang University Press. (2019) ##The Anticipatory Organization Mem Cards Burrus Research (2017); card game. #Flash Foresight: How to See the Invisible and Do the Impossible. HarperCollins. (2011). . Available in multiple languages. #Speaking Secrets of the Masters. Executive Books. (1995). . #Technotrends: How to Use Technology to Go Beyond Your Competition. Collins. (1994). . Available in multiple languages. #Insights into Excellence. Executive Books. (1993). . #Medical Advances: a user-friendly guide to the latest technology. Kendall/Hunt Publishing Co. (1990). . #The New Tools of Technology. Kendall/Hunt Publishing Co. (1990). . #Environmental Solutions. Kendall/Hunt Publishing Co. (1990). . #Advances in Agriculture. Kendall/Hunt Publishing Co. (1990). .

Audio books

#Flash Foresight. (2011). Harper Audio. #Reengineering Yourself: Using Tomorrow's Success Tools To Excel Today. Nightingale-Conant. Nightingale-Conant. (1996). . #Technotrends. (1993). HarperAudio. #Futureview: Your Competitive Edge. (1990). Burrus Research Publications. #Futureview: A Look Ahead, Volume 2. (1990). Burrus Research Publications. #Maximizing Your Creativity. (1988). Burrus Research Publications. #Futureview: A Keynote Speech. (1985). Burrus Research Publications. #Futureview: A Look Ahead. (1985). Burrus Research Publications. #Teaching Creativity. (1985). Burrus Research Publications. #The Future of Education. (1985). Burrus Research Publications. #Beyond Megatrends. (1984). Burrus Research Publications.

Magazines

#Know What's Next Magazine 2019 Vol. 10 : Strategies for Transforming Your Business And Future. Burrus Research. (2019). #Know What's Next Magazine 2018 Vol. 9: Strategies for Transforming Your Business And Future. Burrus Research. (2018). #Know What's Next Magazine 2017: Strategies for Transforming Your Business And Future. Burrus Research. (2017). #Know What's Next Magazine 2016: Strategies for Transforming Your Business And Future. Burrus Research. (2016). #Know What's Next Magazine 2015: Strategies for Transforming Your Business And Future. Burrus Research. (2015). #Know What's Next Magazine 2014: Strategies for Transforming Your Business And Future. Burrus Research Associates. (2014). #Know What's Next Magazine 2013: Strategies for Transforming Your Business and Future. Burrus Research Associates. These were published yearly since 2009.

Newsletters

*Daniel Burrus’ Strategic Insights. June 2012 – present. *Consumer Intentions and Actions Newsletter. 2000–2010. *Technotrends Newsletter. October 1990 – present. *Technology Futures Newsletter. 1985-September 1993. *Applied Science Review. Published in 1985 and 1988.

Video learning system

*The Anticipatory Leader Learning System (2018). Burrus Research Publications. *The Anticipatory Organization Learning System. (2014). Burrus Research Publications. *Teaching the Future Today. (1990). Burrus Research Publications.

Business strategy games

*Marketing Advantage Business Strategy Game. (2000). Burrus Research. *Advantage Business Strategy Game. (1998). Burrus Research. *Technotrends Business Strategy Game. (1993). US Games.

Education strategy game

*Designing Thriving Schools. (2000). Burrus Research.

Television show

*''FutureScope (local cable)''.

Awards and accomplishments

*Top 21 Speakers for the 21st Century by ''Successful Meetings Magazine'' *Top Five Futurists and Technology Speakers * CPAE Professional Speakers Hall of Fame, CSP, CPAE, 1990 * University of Wisconsin Oshkosh, Distinguished Alumni Award, 2001 *

Experimental Aircraft Association The Experimental Aircraft Association (EAA) is an international organization of aviation enthusiasts based in Oshkosh, Wisconsin. Since its inception, it has grown internationally with over 300,000 members and nearly 1,000 chapters worldwide. ...

Ultralight Ultralight aviation (called microlight aviation in some countries) is the flying of lightweight, 1- or 2-seat fixed-wing aircraft. Some countries differentiate between weight-shift control and conventional three-axis control aircraft with aile ...

Division, founder *Personal Robot Association, founder *

Cleary University Cleary University is a private university focused on business education with its main campus in Livingston County, Michigan. It also has an education center located in Detroit. Cleary University offers certificate, ABA, BBA, MS, and MBA progr ...

, Honorary Doctor of Business, 2011 *University of Wisconsin Oshkosh, Honorary Doctorate, 2017

References

External links

Burrus Research
{{DEFAULTSORT:Burrus, Daniel Living people American futurologists University of Wisconsin–Oshkosh alumni Writers from Portland, Oregon 1947 births American business writers American management consultants Business speakers Writers from San Diego Writers from Milwaukee American technology writers American science writers