E-commerce China Dangdang Inc. (), known as Dangdang, is a Chinese

electronic commerce E-commerce (electronic commerce) refers to Commerce, commercial activities including the electronic buying or selling Goods and services, products and services which are conducted on online platforms or over the Internet. E-commerce draws on tec ...

company, founded by

Peggy Yu Peggy Yu or Yu Yu (; born 1965) is a Chinese businesswoman. She is the co-founder and chairwoman of dangdang.com, the largest online book retailer in China. Early life Yu was born in Chongqing, China in 1965. She graduated from Beijing Foreig ...

and Li Guoqing in 1999. It is headquartered in

Beijing Beijing, Chinese postal romanization, previously romanized as Peking, is the capital city of China. With more than 22 million residents, it is the world's List of national capitals by population, most populous national capital city as well as ...

and its main competitors are Amazon.cn (or Amazon China, formerly

Joyo.com Amazon China (Chinese: 亚马逊中国), formerly known as Joyo.com (Chinese: 卓越网), is an online shopping website. Joyo.com was founded in early 2000 by the Chinese entrepreneur Lei Jun in Beijing, China. The company primarily sold books an ...

) and

JD.com JD.com, Inc., also known as JINGDONG (), formerly called 360buy,
, Retrieved 3 December 2013

(or Jingdong, formerly 360buy.com). The competition escalated into a price war in December 2010, with each retailer marking down a wide range of items, especially books. DangDang made an

IPO An initial public offering (IPO) or stock launch is a public offering in which shares of a company are sold to institutional investors and usually also to retail (individual) investors. An IPO is typically underwritten by one or more investment ...

on the NYSE in November 2010, estimated at approximately US$1 billion.

Products

There are 2,907 employees in Dangdang, and its customers span across 50 countries, and over 40% B2C customers in China have shopping experiences with Dangdang.

History

* November 1999: Website launched * December 2010: Dangdang is listed on the NYSE in the U.S. * July 2015: Dangdang Chairwoman

and CEO Quoqing Li proposed to buyout the company at $7.81 per ADS, which is less than half of its IPO value and even well below the prior 30 days average stock price. Bloomberg reported that Dangdang's buyout proposal is the lowest among all Chinese ADRs seeking to go private historically. * May 2015: Dangdang Special Committee approved the management buyout at $6.7 per ADS. * August 2015: Many shareholders of Dangdang chose to dissent from the Merger by exercising shareholder

appraisal rights Appraisal may refer to: Decision-making * Appraisal (decision analysis), a decision method * Archival appraisal, process for determining which records need to be kept, and for how long * Project appraisal, comparing options to deliver an objectiv ...

according to Cayman Companies Law Section 238. * September 2015: Dangdang completes its privatization.

References

External links

* {{in lang, zh Companies formerly listed on the New York Stock Exchange Companies based in Beijing Internet properties established in 1999 Retail companies established in 1999 Online retailers of China 1999 establishments in China 2010 initial public offerings