Daniel Farrell Reeves (June 30, 1912 – April 15, 1971) was an American sports entrepreneur, best known as the owner of the

Los Angeles Rams The Los Angeles Rams are a professional American football team based in the Greater Los Angeles, Greater Los Angeles area. The Rams compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC West, West ...

of the

National Football League The National Football League (NFL) is a Professional gridiron football, professional American football league in the United States. Composed of 32 teams, it is divided equally between the American Football Conference (AFC) and the National ...

(NFL). He owned the franchise when it was operating in

Cleveland, Ohio Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County, Ohio, Cuyahoga County. Located along the southern shore of Lake Erie, it is situated across the Canada–United States border, Canada–U.S. maritime border ...

1941 The Correlates of War project estimates this to be the deadliest year in human history in terms of conflict deaths, placing the death toll at 3.49 million. However, the Uppsala Conflict Data Program estimates that the subsequent year, 1942, wa ...

, and he would own the team until his death in

1971 * The year 1971 had three partial solar eclipses (Solar eclipse of February 25, 1971, February 25, Solar eclipse of July 22, 1971, July 22 and Solar eclipse of August 20, 1971, August 20) and two total lunar eclipses (February 1971 lunar eclip ...

. Reeves is remembered for his move of the Rams from

Cleveland Cleveland is a city in the U.S. state of Ohio and the county seat of Cuyahoga County. Located along the southern shore of Lake Erie, it is situated across the Canada–U.S. maritime border and approximately west of the Ohio-Pennsylvania st ...

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

1946 1946 (Roman numerals, MCMXLVI) was a common year starting on Tuesday of the Gregorian calendar, the 1946th year of the Common Era (CE) and ''Anno Domini'' (AD) designations, the 946th year of the 2nd millennium, the 46th year of the 20th centur ...

, where it became the first American major league sports franchise on the Pacific Coast. He was also the first NFL owner to sign a black player in the post

World War II World War II or the Second World War (1 September 1939 – 2 September 1945) was a World war, global conflict between two coalitions: the Allies of World War II, Allies and the Axis powers. World War II by country, Nearly all of the wo ...

era, inking deals with halfback Kenny Washington and end

Woody Strode Woodrow Wilson Woolwine Strode (July 25, 1914 – December 31, 1994) was an American athlete, actor, and author. He was a decathlon, decathlete and American football, football star who was one of the first Black American players in the National ...

in 1946, as well as being the first to employ a full-time scouting staff. Reeves was inducted into the

Pro Football Hall of Fame The Pro Football Hall of Fame is the hall of fame for professional football (gridiron), professional American football, located in Canton, Ohio. Opened on September 7, 1963, the Hall of Fame enshrines exceptional figures in the sport of profes ...

in 1967.

Early life and college

He was born in

New York City New York, often called New York City (NYC), is the most populous city in the United States, located at the southern tip of New York State on one of the world's largest natural harbors. The city comprises five boroughs, each coextensive w ...

to Irish immigrants James Reeves and Rose Farrell, who, along with an uncle, Daniel, had risen together from fruit peddlers to owners of a grocery-store chain, bringing wealth to the family. Reeves was a graduate of the Newman School in Lakewood, New Jersey, and attended

Georgetown University Georgetown University is a private university, private Jesuit research university in Washington, D.C., United States. Founded by Bishop John Carroll (archbishop of Baltimore), John Carroll in 1789, it is the oldest Catholic higher education, Ca ...

Washington, D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...

, which he left before acquiring his degree. While attending Georgetown, Reeves met his future wife, Mary V. Corroon. The couple were married on October 25, 1935, and would together have six children. The Reeves family's grocery chain was sold to Safeway Stores in 1941, generating capital and freeing the youthful Dan Reeves, age 29, to pursue his dream of owning a professional football franchise.

Purchase of Cleveland Rams

Together with his friend and business partner Robert Levy, Reeves purchased the Cleveland Rams franchise in

from a local ownership group for $135,000.Tom Reed
"How Moving a Franchise from Cleveland to L.A. Benefited the Browns and Fostered Social Change,"
''Cleveland Plain Dealer,'' www.cleveland.com, Feb. 3, 2014. The team was a comparatively young one, launched in

1936 Events January–February * January 20 – The Prince of Wales succeeds to the throne of the United Kingdom as King Edward VIII, following the death of his father, George V, at Sandringham House. * January 28 – Death and state funer ...

, and finances were tight, with as few as 200 season ticket holders and no television revenue, forcing some players to work for as little as $100 per game. The team did not operate in , and Reeves became the sole owner in December, while serving stateside in the U.S. Army Air Forces. Despite its financial woes, the previously unsuccessful franchise began to turn around in

1944 Events Below, the events of World War II have the "WWII" prefix. January * January 2 – WWII: ** Free France, Free French General Jean de Lattre de Tassigny is appointed to command First Army (France), French Army B, part of the Sixt ...

; the Rams won the Western division title in

1945 1945 marked the end of World War II, the fall of Nazi Germany, and the Empire of Japan. It is also the year concentration camps were liberated and the only year in which atomic weapons have been used in combat. Events World War II will be ...

and the championship game behind rookie quarterback and league MVP

Bob Waterfield Robert Stanton Waterfield (July 26, 1920 – March 25, 1983) was an American professional football player and coach. A skilled player, he played in the National Football League (NFL) for eight seasons, primarily as a quarterback, but also as a ...

, a future member of the

."Bob Waterfield: Biography,"
Pro Football Hall of Fame, www.profootballhof.com/

Move to Los Angeles

Immediately following the conclusion of the season, with the championship game having been played in icy Cleveland before 32,000 fans on December 15, Reeves announced his intention to move his team to sunny Southern

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

: the League approved the move on January 12, 1946. He had actually considered moving to Los Angeles not long after buying the team; it appeared that he only stayed in Cleveland because wartime travel restrictions made major-league sports on the West Coast unviable. Reeves cited five years of losses, including $64,000 in 1945. His bottom line wasn't helped by poor attendance; despite winning the league title, the Rams had the second-lowest attendance in the league, behind only their

rival A rivalry is the state of two people or Social group, groups engaging in a lasting competitive relationship. Rivalry is the "against each other" spirit between two competing sides. The relationship itself may also be called "a rivalry", and each ...

Chicago Cardinals The professional American football team now known as the Arizona Cardinals previously played in Chicago, Illinois, as the Chicago Cardinals from 1898 to 1959 before relocating to St. Louis, Missouri, for the 1960 through 1987 seasons. Roots ca ...

. Even without that to consider, Reeves knew he would have faced an uphill battle against the

Cleveland Browns The Cleveland Browns are a professional American football team based in Cleveland. The Browns compete in the National Football League (NFL) as a member of the American Football Conference (AFC) AFC North, North division. The team is named after ...

of the upstart

All-America Football Conference The All-America Football Conference (AAFC) was a major professional American football league that challenged the established National Football League (NFL) from 1946 to 1949. One of the NFL's most formidable challengers, the AAFC attracted many ...

. The Browns' owner, taxicab and real estate magnate Mickey McBride, had more resources than Reeves could even begin to match. Additionally, the Browns were coached by former Ohio State head coach

Paul Brown Paul Eugene Brown (September 7, 1908 – August 5, 1991) was an American American football, football coach and executive in the All-America Football Conference (AAFC), the National Football League (NFL), and the American Football League (AFL). ...

, a long-respected figure in Ohio coaching circles, and had a roster laden with Ohio collegiate stars. It appeared that the Browns were the only AAFC team that even potentially had a chance of chasing their NFL rivals out of town. On January 15, Rams team representatives went before the Los Angeles Coliseum Commission with a plan to lease use of the facility for home games, as it was already the home venue for

college football College football is gridiron football that is played by teams of amateur Student athlete, student-athletes at universities and colleges. It was through collegiate competition that gridiron football American football in the United States, firs ...

for both

UCLA The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California, United States. Its academic roots were established in 1881 as a normal school then known as the southern branch of the C ...

and

USC USC may refer to: Education United States * Universidad del Sagrado Corazón, Santurce, Puerto Rico * University of South Carolina, Columbia, South Carolina ** University of South Carolina System, a state university system of South Carolina * ...

of the

Pacific Coast Conference The Pacific Coast Conference (PCC) was a collegiate athletic conference in the United States which existed from 1915 to 1959. Though the Pac-12 Conference claims the PCC's history as part of its own, with eight of the ten PCC members (includin ...

."Rams to Go After Coliseum Lease,"
''San Mateo Times,'' vol. 35, no. 13 (Jan. 15, 1946), pg. 7. On January 23, the Coliseum Commission approved use of the 103,000-seat stadium for Rams' Sunday home games during the

season. The move did not immediately cure the team's financial woes, however: in 1947, Reeves found himself in need of co-owners to share the mounting losses while attempting a turnaround. Reeves brought Levy back in for a one-third stake in the team, while another third went to Edwin Pauley and Hal Saley. Eventually, the team proved to be extremely successful on the field, with quarterback Bob Waterfield helping the team to three straight League Championship games from 1949 to 1951, culminating in the 1951 Championship trophy. Boasting some of football's most glamorous stars, the Rams drew extremely well at the ticket office. Topped by a crowd of 102,368 for game against the

San Francisco 49ers The San Francisco 49ers (also written as the San Francisco Forty-Niners and nicknamed the Niners) are a professional American football team based in the San Francisco Bay Area. The 49ers compete in the National Football League (NFL) as a member ...

1957 Events January * January 1 – The Saarland joins West Germany. * January 3 – Hamilton Watch Company introduces the first electric watch. * January 5 – South African player Russell Endean becomes the first batsman to be Dismissal (cricke ...

, attendance for Rams games in the

Los Angeles Memorial Coliseum The Los Angeles Memorial Coliseum (also known as the Los Angeles Coliseum or L.A. Coliseum) is a multi-purpose stadium in the Exposition Park, Los Angeles, Exposition Park neighborhood of Los Angeles, California, United States. Conceived as a hal ...

topped 80,000 on 22 occasions during the teams' first two decades in California. The previous closeness between Reeves and Levy fell away, though, and soon Levy was siding with Pauley against Reeves on most significant ownership decisions. Pauley eventually assumed Levy's stake, giving Pauley two-thirds ownership of the team but that did nothing to resolve the constant battles between Pauley and Reeves. Finally in 1962, the NFL stepped in to resolve the situation by holding a closed auction to result in one partner buying out the other. Reeves outbid Pauley for the team, valuing the Rams at $7.1 million against Pauley's bid of $6.1 million. Reeves once again assumed sole ownership. He then raised the funds to support his bid by immediately selling 49% of the team to a group of minority owners that included

Gene Autry Orvon Grover "Gene" Autry (September 29, 1907 – October 2, 1998), nicknamed the Singing Cowboy, was an American actor, musician, singer, composer, rodeo performer, and baseball team owner, who largely gained fame by singing in a Crooner ...

. By the time of Reeves' death in 1971, the team's value was estimated at $20 million. Reeves also owned one of Los Angeles' first

ice hockey Ice hockey (or simply hockey in North America) is a team sport played on ice skates, usually on an Ice rink, ice skating rink with Ice hockey rink, lines and markings specific to the sport. It belongs to a family of sports called hockey. Tw ...

teams, the

Western Hockey League The Western Hockey League (WHL) is a junior ice hockey league based in Western Canada and the Northwestern United States. The WHL is one of three leagues that constitutes the Canadian Hockey League (CHL) as the highest level of junior hocke ...

Los Angeles Blades The Los Angeles Blades were a professional inline hockey team based in Los Angeles, California. The Blades played in Roller Hockey International from 1993–1997 and played their home games at the Great Western Forum. Two other franchises have u ...

, which lasted from 1961 to 1967 and played nearby the Coliseum at the Los Angeles Memorial Sports Arena. Given the Blades' success, Reeves was an early favorite to get a

National Hockey League The National Hockey League (NHL; , ''LNH'') is a professional ice hockey league in North America composed of 32 teams25 in the United States and 7 in Canada. The NHL is one of the major professional sports leagues in the United States and Cana ...

franchise during the

1967 NHL expansion The 1967 National Hockey League (NHL) expansion added six new franchises for the 1967–68 NHL season, 1967–68 season, doubling the size of the league to 12 teams. It was the largest expansion undertaken at one time by an established major spor ...

, but the league awarded the team to

Los Angeles Lakers The Los Angeles Lakers are an American professional basketball team based in Los Angeles. The Lakers compete in the National Basketball Association (NBA) as a member of the Pacific Division (NBA), Pacific Division of the Western Conference (NBA ...

owner Jack Kent Cooke.

Innovations

The innovative Reeves made several other significant contributions to pro football. He instituted the famed "Free Football for Kids" program that enabled youngsters to enjoy the game in their formative years and then, hopefully, become ardent fans as adults. His signing of the ex-UCLA great, Kenny Washington, in the spring of 1946 marked the first time a black player had been hired in the NFL since 1933. Reeves' experimentation in the early days of television provided the groundwork for pro football's current successful TV policies. He was also the first to employ a full-time scouting staff.

Relationship with George Allen

1965 Events January–February * January 14 – The First Minister of Northern Ireland and the Taoiseach of the Republic of Ireland meet for the first time in 43 years. * January 20 ** Lyndon B. Johnson is Second inauguration of Lynd ...

, Reeves lured away defensive coordinator and head of player personnel George Allen from the

Chicago Bears The Chicago Bears are a professional American football team based in Chicago. The Bears compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC North, North division. They are one of two remaining ...

. Allen made key trades and draft choices, which returned the team back to prominence within the next three seasons of his tenure. Allen allegedly had agreed on the deal with Reeves with two years remaining on his contract with the Bears, and a protracted legal battle followed. By

1968 Events January–February * January 1968, January – The I'm Backing Britain, I'm Backing Britain campaign starts spontaneously. * January 5 – Prague Spring: Alexander Dubček is chosen as leader of the Communist Party of Cze ...

, Reeves had sought to go in a new direction as far as to find a new head coach for the team. On Christmas Day, Reeves attempted to fire Allen, but due to the wide public outcry of the Rams' fans over the dismissal, he finally relented and retained Allen as the head coach for the next two years, then fired him again after the

1970 Events January * January 1 – Unix time epoch reached at 00:00:00 UTC. * January 5 – The 7.1 1970 Tonghai earthquake, Tonghai earthquake shakes Tonghai County, Yunnan province, China, with a maximum Mercalli intensity scale, Mercalli ...

season.

Pro Football HOF enshrinement and death

Reeves was enshrined in the

in 1967. For his contribution to sports in Los Angeles, he was honored with a

"Court of Honor" plaque by the Coliseum commissioners. A longtime smoker, Reeves's health began to deteriorate by 1969. Reeves, who was also diagnosed with

Hodgkin's disease Hodgkin lymphoma (HL) is a type of lymphoma in which cancer originates from a specific type of white blood cell called lymphocytes, where multinucleated Reed–Sternberg cells (RS cells) are present in the lymph nodes. The condition was named a ...

, succumbed to

cancer Cancer is a group of diseases involving Cell growth#Disorders, abnormal cell growth with the potential to Invasion (cancer), invade or Metastasis, spread to other parts of the body. These contrast with benign tumors, which do not spread. Po ...

in his New York City apartment on April 15, 1971. After Reeves' death,

Baltimore Colts The Baltimore Colts were a professional American football team that played in Baltimore from 1953 to 1983, when owner Robert Irsay moved the franchise to Indianapolis. The team was named for Baltimore's history of horse breeding and racing. It w ...

owner Carroll Rosenbloom assumed control of the Rams on July 13,

1972 Within the context of Coordinated Universal Time (UTC) it was the longest year ever, as two leap seconds were added during this 366-day year, an event which has not since been repeated. (If its start and end are defined using Solar time, ...

, spinning off the Colts to

Robert Irsay Robert Irsay (March 5, 1923 – January 14, 1997) was an American professional football team owner. He owned the National Football League (NFL)'s Baltimore/Indianapolis Colts franchise from 1972 until his death in 1997. He was the father of for ...

in a swap of franchises between the owners and their investors.Los Angeles (Rams) Owner Dan Reeves dies of cancer, UPI Article for The Palm Beach Post, Apr 16, 1971, accessed April 11, 2012.
/ref>

References

External links

Pro Football Hall of Fame
- Dan Reeves * {{DEFAULTSORT:Reeves, Dan 1912 births 1971 deaths Los Angeles Rams executives Los Angeles Rams owners NFL general managers Georgetown University alumni Pro Football Hall of Fame inductees Sportspeople from Lakewood Township, New Jersey Businesspeople from New York City American people of Irish descent North American Soccer League (1968–1984) executives Cleveland Rams executives 20th-century American businesspeople Burials at Gate of Heaven Cemetery (Hawthorne, New York)