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Daniel M. Pallotta (born January 21, 1961) is an American entrepreneur, author, and humanitarian activist. He is best known for his involvement in multi-day charitable events with the long-distance Breast Cancer 3-Day walks, AIDS Rides bicycle journeys, and Out of the Darkness suicide prevention night walks. Over nine years, 182,000 people participated in these events and raised $582 million. They were the subject of a Harvard Business School case study.Grossman and Kind. "Pallotta TeamWorks." He is the author of ''Uncharitable – How Restraints on Nonprofits Undermine Their Potential''. He is also the author of ''Charity Case: How the Nonprofit Community Can Stand Up for Itself and Really Change the World'', and ''When Your Moment Comes – a Guide to Fulfilling Your Dreams''. He is the president of Advertising for Humanity and president and founder of the Charity Defense Council. He is a featured contributor to
Harvard Business Review ''Harvard Business Review'' (''HBR'') is a general management magazine published by Harvard Business Publishing, a not-for-profit, independent corporation that is an affiliate of Harvard Business School. ''HBR'' is published six times a year ...
online.


Early life and education

Pallotta was born in
Malden, Massachusetts Malden is a city in Middlesex County, Massachusetts, Middlesex County, Massachusetts, United States. At the time of the 2020 United States census, 2020 U.S. Census, the population was 66,263 people. History Malden is a hilly woodland area no ...
, a suburb of Boston, the oldest of four children. He attended
Harvard University Harvard University is a Private university, private Ivy League research university in Cambridge, Massachusetts, United States. Founded in 1636 and named for its first benefactor, the History of the Puritans in North America, Puritan clergyma ...
and graduated ''
cum laude Latin honors are a system of Latin phrases used in some colleges and universities to indicate the level of distinction with which an academic degree has been earned. The system is primarily used in the United States. It is also used in some Sout ...
'' in 1983. At the age of 19, Pallotta placed second in a field of twelve candidates and became the second youngest member ever elected to the school board in his hometown of Melrose, Massachusetts. Also that year, Pallotta became chair of the Harvard Hunger Action Committee, an undergraduate student organization that raised money for
Oxfam America Oxfam is a British-founded confederation of 21 independent non-governmental organizations (NGOs), focusing on the alleviation of global poverty, founded in 1942 and led by Oxfam International. It began as the Oxford Committee for Famine Relief ...
by hosting symbolic fasts that raised approximately $2,000 each twice annually. He was studying development economics at the time and became frustrated at the gap between the scale of the problem of world hunger compared to his committee's fundraising totals. During the summer before Pallotta's senior year at Harvard he heard about two cyclists crossing America to raise money for cancer research. It inspired him to create a cross-country bike ride for world hunger. He and his co-chair,
Mark Takano Mark Allan Takano ( ; born December 10, 1960) is an American politician and academic who has served in the United States House of Representatives since 2013, representing California's 41st congressional district from 2013 to 2023 and the 39th c ...
(now a Congressman representing the 41st district in California) recruited 39 students to make the journey. During the summer of 1983 they traveled 4,256 miles along a primarily northern route over the course of weeks from
Seattle Seattle ( ) is the most populous city in the U.S. state of Washington and in the Pacific Northwest region of North America. With a population of 780,995 in 2024, it is the 18th-most populous city in the United States. The city is the cou ...
to Boston. They crossed the
continental divide A continental divide is a drainage divide on a continent such that the drainage basin on one side of the divide feeds into one ocean or sea, and the basin on the other side either feeds into a different ocean or sea, or else is endorheic, not ...
at 9,658 feet at
Togwotee Pass Togwotee Pass (pronounced TOH-guh-tee) is a high mountain pass in the western United States, at an elevation of above sea level. On the Continental Divide in the Absaroka Range of northwestern Wyoming in Teton County, it is between Du ...
in the
Absaroka Range The Absaroka Range is a sub- range of the Rocky Mountains in the United States. The range stretches about across the Montana–Wyoming border, and at its widest, forming the eastern boundary of Yellowstone National Park along Paradise Valley, ...
of the United States, between the towns of Dubois and Moran Junction,
Wyoming Wyoming ( ) is a landlocked U.S. state, state in the Mountain states, Mountain West subregion of the Western United States, Western United States. It borders Montana to the north and northwest, South Dakota and Nebraska to the east, Idaho t ...
. The event raised approximately $80,000 for Oxfam-America. Pallotta appeared on television and radio during the course of the ride, including an in-studio appearance with
Bryant Gumbel Bryant Charles Gumbel (born September 29, 1948) is an American television journalist and sportscaster. He was best known for his 15 years as co-host of NBC's '' Today''. His older brother was sportscaster Greg Gumbel. From 1995 to 2023, he hos ...
on the ''Today'' show.


Los Angeles

In 1985 Pallotta moved to
Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...
to pursue a career as a singer and songwriter. He was auditioned by
Clive Davis Clive Jay Davis (born April 4, 1932) is an American record producer, A&R executive, record executive, and lawyer. He has won five Grammy Awards and was inducted into the Rock and Roll Hall of Fame, as a non-performer, in 2000. From 1967 to 1 ...
and had a single recorded by
Edgar Winter Edgar Holland Winter (born December 28, 1946) is an American multi-instrumentalist, working as a vocalist along with playing keyboards, saxophone, and percussion. His success peaked in the 1970s with his band the Edgar Winter Group and their pop ...
and sang the national anthem at
Anaheim Stadium Angel Stadium is a ballpark in Anaheim, California, United States. Since its opening in 1966, it has been the home venue of the Los Angeles Angels of Major League Baseball (MLB), who relocated from Los Angeles to Anaheim following the 1965 seas ...
for the
Los Angeles Rams The Los Angeles Rams are a professional American football team based in the Greater Los Angeles, Greater Los Angeles area. The Rams compete in the National Football League (NFL) as a member of the National Football Conference (NFC) NFC West, West ...
. During his time in Los Angeles he also met
David Mixner David Benjamin Mixner (August 16, 1946 – March 11, 2024) was an American political activist and author. He was best known for his work in anti-war and gay rights advocacy. Mixner played a key role in defeating Proposition 6 in California, ...
, a leading civil rights activist, and went to work on Mixner's Great Peace March for Global Nuclear Disarmament, envisioned as a 5,000-person march across America to promote nuclear disarmament. He also met and worked with Irving Warner, author of
Bantam Books Bantam Books is an American publishing house owned entirely by parent company Random House, a subsidiary of Penguin Random House; it is an imprint of the Random House Publishing Group. It was formed in 1945 by Walter B. Pitkin Jr., Sidney B. K ...
' ''The Art of Fundraising'', who mentored him in the field of major gift fundraising. In 1992, after a serious bout of
Hepatitis A Hepatitis A is an infectious liver disease caused by Hepatitis A virus (HAV); it is a type of viral hepatitis. Many cases have few or no symptoms, especially in the young. The time between infection and symptoms, in those who develop them, is ...
which he believed was
HIV The human immunodeficiency viruses (HIV) are two species of '' Lentivirus'' (a subgroup of retrovirus) that infect humans. Over time, they cause acquired immunodeficiency syndrome (AIDS), a condition in which progressive failure of the im ...
at the time, Pallotta decided to seek counseling and entered a
12-step Twelve-step programs are international mutual aid programs supporting recovery from substance addictions, behavioral addictions and compulsions. Developed in the 1930s, the first twelve-step program, Alcoholics Anonymous (AA), founded by Bill ...
program known as SLAA (Sex and Love Addicts Anonymous) to deal with addictive behavioral patterns that he felt were undermining his potential. His first book, ''When Your Moment Comes'', details these years in Pallotta's life.


Events


AIDS rides

In 1991, building on the 'power of the journey' as a metaphor, he conceived of a 600-mile bike ride from
San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...
to Los Angeles, which combined his marketing, fundraising, mobilizing and motivating skills. Three years later, the movie '' Alive'' motivated him to realize his idea. He brought his plan for the event to the Los Angeles Gay & Lesbian Community Services Center, which was looking for a new signature event. The Center put up an initial investment of $50,000 in risk capital, which was enough for the effort to survive until a sponsorship was secured from
Tanqueray Tanqueray is a brand of gin produced by Diageo plc. It originated in London. While it does not command a sizable market share in its native market, its largest market is the US. Tanqueray is a London dry gin, reflecting its distillation p ...
for an additional $110,000. 478 people participated in the first California AIDS Ride from San Francisco to Los Angeles, netting $1,013,000 – much more than expected. From 1995 to 1996 Pallotta expanded the AIDS Rides to include San Francisco, Boston,
New York New York most commonly refers to: * New York (state), a state in the northeastern United States * New York City, the most populous city in the United States, located in the state of New York New York may also refer to: Places United Kingdom * ...
,
Chicago Chicago is the List of municipalities in Illinois, most populous city in the U.S. state of Illinois and in the Midwestern United States. With a population of 2,746,388, as of the 2020 United States census, 2020 census, it is the List of Unite ...
, the
Twin Cities Twin cities are a special case of two neighboring cities or urban centres that grow into a single conurbation – or narrowly separated urban areas – over time. There are no formal criteria, but twin cities are generally comparable in stat ...
,
Miami Miami is a East Coast of the United States, coastal city in the U.S. state of Florida and the county seat of Miami-Dade County, Florida, Miami-Dade County in South Florida. It is the core of the Miami metropolitan area, which, with a populat ...
,
Philadelphia Philadelphia ( ), colloquially referred to as Philly, is the List of municipalities in Pennsylvania, most populous city in the U.S. state of Pennsylvania and the List of United States cities by population, sixth-most populous city in the Unit ...
,
Washington, D.C. Washington, D.C., formally the District of Columbia and commonly known as Washington or D.C., is the capital city and federal district of the United States. The city is on the Potomac River, across from Virginia, and shares land borders with ...
and
Raleigh, North Carolina Raleigh ( ) is the List of capitals in the United States, capital city of the U.S. state of North Carolina. It is the List of municipalities in North Carolina, second-most populous city in the state (after Charlotte, North Carolina, Charlotte) ...
. In nine years the AIDS Rides netted, after all expenses, $108 million.


Breast Cancer 3-Days

In 1998 Pallotta conceived the idea of a three-day, 75-mile walk for breast cancer. After scouting the route with three other staff, it was decided that 75 miles was too long, and the event was shortened to 60 miles and called the “Breast Cancer 3-Day.” In 1997 Pallotta brought the idea to Joanne Mazurki, the head of the Avon Cosmetics company's Breast Cancer Crusade. She brought it to Jim Preston, Avon's CEO, who signed off on the launch of the first event, which would take place in 1998 and travel from Santa Barbara to Malibu. The event was four times as successful as the first AIDS Ride, netting $4.2 million. With capital from Avon, the events were expanded to four cities in 1999, seven cities in 2000, nine cities in 2001 and thirteen cities in 2002. In five years the events netted $194 million in unrestricted dollars for the breast cancer community.


Out of the Darkness suicide prevention events

In 1999, after studying the issue of
suicide Suicide is the act of intentionally causing one's own death. Risk factors for suicide include mental disorders, physical disorders, and substance abuse. Some suicides are impulsive acts driven by stress (such as from financial or ac ...
, Pallotta realized that mortality rates from suicide approached those of breast cancer in the United States, and that suicide attempts dwarfed breast cancer diagnoses. He created an event called “Out of the Darkness” — a 26-mile walk through the night designed to bring the issue of suicide into the light. The event netted $1.3 million in its first year.


Big Ride Across America

In 1997, Pallotta TeamWorks produced the largest cross-country bike ride in American history for the
American Lung Association The American Lung Association is a voluntary health organization whose mission is to save lives by improving lung health and preventing lung disease through education, advocacy and research. History 1904–1918: Founding The organization was ...
. 730 cyclists rode for six weeks from Seattle to Washington, D.C.


AIDS Vaccine Rides

In 1999, Pallotta made a personal guarantee in order to borrow $1.1 million to launch the AIDS Vaccine Rides which would provide unrestricted dollars for maverick research at the
UCLA The University of California, Los Angeles (UCLA) is a public land-grant research university in Los Angeles, California, United States. Its academic roots were established in 1881 as a normal school then known as the southern branch of the C ...
AIDS Institute, the Aaron Diamond center and the Emory Vaccine Center. In three years, the AIDS Vaccine Rides, conducted in
Alaska Alaska ( ) is a non-contiguous U.S. state on the northwest extremity of North America. Part of the Western United States region, it is one of the two non-contiguous U.S. states, alongside Hawaii. Alaska is also considered to be the north ...
,
Montana Montana ( ) is a landlocked U.S. state, state in the Mountain states, Mountain West subregion of the Western United States. It is bordered by Idaho to the west, North Dakota to the east, South Dakota to the southeast, Wyoming to the south, an ...
, and across the Canada–US border from
Montreal Montreal is the List of towns in Quebec, largest city in the Provinces and territories of Canada, province of Quebec, the List of the largest municipalities in Canada by population, second-largest in Canada, and the List of North American cit ...
to
Vermont Vermont () is a U.S. state, state in the New England region of the Northeastern United States. It borders Massachusetts to the south, New Hampshire to the east, New York (state), New York to the west, and the Provinces and territories of Ca ...
, netted $8 million. The funds have allowed the UCLA AIDS Institute to access tens of millions of dollars in additional grants that have led to breakthroughs in potential microbial preventions for the transmission of HIV.


Harvard Business School case study

In 2000, Harvard Business School did a case study on social enterprise on Pallotta's company, Pallotta TeamWorks, which continues to be taught.


Pallotta TeamWorks

Pallotta built his for-profit charitable company Pallotta TeamWorks in 1994. His company employed 400 full-time people in 16 U.S. offices and was raising $169 million annually by 2002. In total, the company raised $582 million from 1994 to 2002.Pallotta, ''Uncharitable''. The company charged a fixed production fee for its services. It did not do commission-based fundraising or get a "take" off of the top. One hundred percent of all donations went to lock boxes under the charities' exclusive control. The charities then reimbursed the company for its expenses on a dollar-for-dollar basis. Pallotta TeamWorks fees, in a hindsight calculation, amounted to 4.01% of funds raised. Pallotta was criticized for the large amounts of money Pallotta TeamWorks was making each year and the $394,500 salary he was receiving, described as "stratospheric" for the aid world.Kristoff. "The Sin of Doing Good Deeds". His annual salary ranged from $150,000 in 1994 to approximately $425,000 in 2002. Palotta commented that "We allow people to make huge profits doing any number of things that will hurt the poor, but we want to crucify anyone who wants to make money helping them". In 2002, the company moved into new headquarters, The Apostrophe, in a 47,000 square-foot " tilt-up" warehouse located in
Atwater Village Atwater Village is a neighborhood in the 13th district of Los Angeles, California. Much of Atwater Village lies in the fertile Los Angeles River flood plain. Located in the northeast region of the city, Atwater Village borders Griffith Park and ...
, Los Angeles. A new and completely empty The company had a budget of $2 million.PallottaTeamWorks,
About Apostrophe
.
Clive Wilkinson Clive Wilkinson (born 1954, Cape Town, South Africa) is an architect and interior designer. Acknowledged as a pioneer in workplace design by thIIDA Wilkinson is perhaps best known for designing the interior of one of the buildings in the Googlepl ...
& Associates (CWA) were contracted to create the new headquarters. The design used raw exposed lumber, shipping containers, and tents. The building now houses the Los Feliz Charter School for the Arts.


Controversy

In 2001, the Los Angeles Gay and Lesbian Center and the San Francisco AIDS Foundation broke ties with Pallotta TeamWorks, which had organized the California AIDS Ride. They cited budget overruns and excessive self-promotion. They perceived accounting anomalies. The following year, two Washington, D.C. charitable groups, Whitman-Walker Clinic and Washington Food & Friends, also dropped Pallotta Teamworks.


Shut-down of Pallotta Teamworks

In 2002, the company's events netted $81 million for charity after all expenses. At the time the Breast Cancer 3-Day program was the company's largest fundraising event series. For five years the Avon Products Foundation had been the beneficiary of the events, which netted $194 million in unrestricted funds for the Foundation in five years. In 2002, Avon informed Pallotta TeamWorks that it would no longer be associated with the company's events. Pallotta TeamWorks began negotiating with another charity to become the beneficiary of the events. During that period, Avon announced a nationwide series of multi-day breast cancer fundraising walks, each with a four-figure pledge minimum, in many of the same cities in which the 3-Days had been conducted and, in many cases, on very similar dates. As a result, the new charity with which Pallotta TeamWorks had been negotiating, fearing that the events would cannibalize one another, decided against partnering with Pallotta TeamWorks on the 3-Days. A few days after the news, on August 23, 2002, the company laid off its entire staff nationwide and closed the doors on its new headquarters. Ultimately, the Susan G. Komen Foundation hired an event company, which was founded by former Pallotta staff, and resuscitated the 3-Day Walks, continuing to produce them through 2017.


Writing

In 2000, Pallotta wrote, ''When Your Moment Comes – a Guide to Fulfilling Your Dreams'', for the Jodere Group. In 2008 Pallotta wrote, ''Uncharitable: How Restraints on Nonprofits Undermine Their Potential''. The New York Times described it as seething "with indignation at public expectations that charities be prudent, nonprofit and saintly". The Stanford Social Innovation Review wrote that the book, "deserves to become the nonprofit sector’s new manifesto

Former U.S. Senator and Presidential candidate Gary Hart wrote that the book was, “nothing less than a revolutionary work". In 2012 Pallotta wrote, ''Charity Case: How the Nonprofit Community Can Stand Up for Itself and Really Change the World'', which Robert F. Kennedy, Jr. called, “an Apollo program for American philanthropy and the nonprofit sector”. The book calls for the creation of a “Charity Defense Council” to act as a national leadership organization for the humanitarian sector in the United States.


Current work

Pallotta founded ''Advertising for Humanity'' in 2004 as ''Springboard''. The company helps institutional funders and philanthropists grow their most promising grantees. In 2012 Pallotta founded the Charity Defense Council, a 501(c)(3) nonprofit organization. According to their website, their mission is "to change the way people think about changing the world". Pallotta gave a talk at the 2013
TED conference TED Conferences, LLC (Technology, Entertainment, Design) is an American-Canadian non-profit media organization that posts international talks online for free distribution under the slogan "Ideas Change Everything" (previously "Ideas Worth Sprea ...
, which became available for public viewing online on March 11, 2013. and had 3.6 million views over the next two years. The TED Talk also garnered critics such as Phil Buchanan, President of the Center for Effective Philanthropy. In February 2016, Pallotta gave another
TED conference TED Conferences, LLC (Technology, Entertainment, Design) is an American-Canadian non-profit media organization that posts international talks online for free distribution under the slogan "Ideas Change Everything" (previously "Ideas Worth Sprea ...
talk - "The dream we haven't dared to dream" It was published in May 2016.


Affiliations

Pallotta is a member of the board of Triangle, a center for the developmentally disabled in Massachusetts, and a member of the Project Reason Advisory Board.Project Reason: Advisory Board. http://www.project-reason.org/about/advisory_board/ .


References


Bibliography

* Advertising for Humanity. ''advertisingforhumanity.com.'' Advertising for Humanity, n.d. Web. 14, January 2013. * Architecture Week. "AIACC 2002 Design Awards." ''architectureweek.com.'' Architecture Week, 9, October, 2002. Web. 14, January 2013. * Charity Defense Council. ''charitydefensecouncil.org.'' Charity Defense Council, n.d. Web. 14, January 2013. * Grossman, A., and Liz Kind. “Pallotta TeamWorks.” Harvard Business School paper no. N1–302–089, April 12, 2002. http://cb.hbsp.harvard.edu/cb/product/302089-PDF-ENG * Harvard Business Review. "hbr.org." Harvard Business Review, n.d. Web. 14, January 2013. * Kristof, Nicholas D. �
The Sin in Doing Good Deeds
��, ''New York Times'', 24 December 2008. * Los Feliz Charter School for the Arts. "homepage." Los Feliz Charter School for the Arts, n.d. Web. 14, January 2013. http://losfelizarts.org/ * Meghdadi, A. Interview with Dan Pallotta. December 2012. * Pallotta, D. M. Interview with Bryant Gumbel. ''Today Show''. NBC, New York. 1983. https://www.youtube.com/watch?v=inMsVsTmx6k&list=UU0CDaTu0tY4Vb5geqvNfqqA&index=10 * Pallotta, D. M. Address at Social Enterprise Summit & World Forum. San Francisco, CA. 30, April 2010. * Pallotta, D. M. ''Charity Case''. San Francisco, CA.: Josey-Bass. 2012. http://www.charitycasebook.com * Pallotta, D. M. ''Uncharitable''. Medford, Mass.: Tufts University Press. 2008. http://www.uncharitable.net * Pallotta, D. M. ''When Your Moment Comes – a Guide to Fulfilling Your Dream''. San Diego, CA.: Jodere Group. 2001. * Pallotta TeamWorks. "Record of Impact: Detailed Financial Disclosure." ''pallottateamworks.com''. Pallotta TeamWorks, n.d. Web. 14, January 2013. http://www.pallottateamworks.com/financial_detailed.php * Pallotta TeamWorks. "About Apostrophe." ''pallottateamworks.com''. Pallotta TeamWorks, n.d. Web. 14, January 2013. http://www.pallottateamworks.com/about_apostrophe.php * Project Reason. "Advisory Board." ''project-reason.org'' Project Reason, n.d. Web. 14, January 2013. http://www.project-reason.org/about/advisory_board/ * Technology Entertainment Design (TED). "TED2013: Program Guide." Technology Entertainment Design (TED), 2013. Web. 3, February, 2013. http://conferences.ted.com/TED2013/program/guide.php * Triangle-inc. "Leadership." ''triangle-inc.org.'' Triangle-inc., n.d. Web. 14, January 2013. http://www.triangle-inc.org/index.php/leadership/


External links

*
Advertising for Humanity

The Change Course

The Charity Defense Council

Pallotta Team Works

Harvard Business Review Blog – Dan Pallotta

''Charity Case''

''Uncharitable''
* *
''Losing a Partner: Healing According to My Own Schedule''
{{DEFAULTSORT:Pallotta, Dan 1961 births Living people 21st-century American businesspeople Harvard University alumni People from Malden, Massachusetts