Damon Way (born September 23, 1971) is an American designer, brand marketer, entrepreneur and musician. He co-founded

DC Shoes DC Shoes, Inc. is an American brand specializes in footwear for action sports such as skateboarding and snowboarding. The company also manufactures apparel, bags, accessories, hats, t-shirts, and posters. History DC was founded in June 1994 by ...

in 1994. In 2008 he became a partner at Incase Designs, and transitioned to Chief Brand Officer. In 2016 he launched skateboarding apparel brand, FACT. In 2018 he cofounded spatial audio brand Syng, where he is Chief Brand Officer.

Early life

Damon Way was born in

Portland, Oregon Portland ( ) is the List of cities in Oregon, most populous city in the U.S. state of Oregon, located in the Pacific Northwest region. Situated close to northwest Oregon at the confluence of the Willamette River, Willamette and Columbia River, ...

in 1971. He was brought up by his mother alongside younger brother, and professional skateboarder,

Danny Way Danny Way (born April 15, 1974) is an American professional Skateboarding, skateboarder. He was awarded Thrasher (magazine), ''Thrasher'' magazine's "Skater of the Year" award twice. He is known for extreme stunts, such as jumping into a skatebo ...

, in

San Diego California San Diego ( , ) is a city on the Pacific coast of Southern California, adjacent to the Mexico–United States border. With a population of over 1.4 million, it is the eighth-most populous city in the United States. San Diego is the seat of ...

Career

In 1991, he started Eightball clothing with friend

Ken Block Kenneth Paul Block (November 21, 1967 – January 2, 2023) was an American professional Rallying, rally driver with the Hoonigan Racing Division, formerly known as the Monster World Rally Team. Block was also one of the co-founders of DC Shoe ...

and

. They would go on to create a number of brands throughout the early 1990s: Droors Clothing, Dub Brand Outerwear, Blunt Snowboard Magazine, and

. In 2004

was sold to

Quiksilver Quiksilver is a brand of surf-inspired apparel and accessories that was founded in 1969 in Torquay, Victoria, but is now based in Huntington Beach, California. It is one of the world's largest brands of surfwear and boardsport-related equip ...

. In 2008 Damon left DCShoes to become the Chief Brand Officer and partner at Incase Designs. Damon launched FACT in June, 2016 as a new brand idea deriving from familiar elements of music and skateboarding he experienced through the '80s and '90s. In 2016 he joined ex-Apple designer Christopher Stringer to start Syng, a company committed to advancing spatial sound technologies.

References

* {{DEFAULTSORT:Way, Damon Living people 1971 births American skateboarders Businesspeople from Portland, Oregon