Daisy London is a British jewellery brand founded in 2009. It has an e-commerce platform and distributor in UK and internationally.

History

Jewellery brand, Daisy London, was founded In 2009 by Ruth Bewsey. Its first advertising campaign featured Cara Delevingne. In 2012, Daisy London became part of the IBB Group of companies. Daisy London has a network of distributors in the India

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

and

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

and global distributors in

America The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

Asia Asia ( , ) is the largest continent in the world by both land area and population. It covers an area of more than 44 million square kilometres, about 30% of Earth's total land area and 8% of Earth's total surface area. The continent, which ...

and

South Africa South Africa, officially the Republic of South Africa (RSA), is the Southern Africa, southernmost country in Africa. Its Provinces of South Africa, nine provinces are bounded to the south by of coastline that stretches along the Atlantic O ...

Notable designs

Daisy London designs "

Chakra A chakra (; ; ) is one of the various focal points used in a variety of ancient meditation practices, collectively denominated as Tantra, part of the inner traditions of Hinduism and Buddhism. The concept of the chakra arose in Hinduism. B ...

bracelets" which have been worn by celebrities such as

Sienna Miller Sienna Rose Diana Miller (born 28 December 1981) is an American-British actress. Born in New York City and raised in London, she began her career as a photography model, appearing in the pages of Italian '' Vogue'' and for the 2003 Pirelli Cale ...

Cara Delevingne Cara Jocelyn Delevingne ( ; born 12 August 1992) is an English model and actress. She signed with Storm Management after leaving school in 2009. Delevingne won Model of the Year at the British Fashion Awards in 2012 and 2014, and List of award ...

, and

Kanye West Ye ( ; born Kanye Omari West ; June 8, 1977) is an American rapper, singer and record producer. One of the most prominent figures in hip-hop, he is known for his varying musical style and polarizing cultural and political commentary. After ...

. The collection also includes necklaces, rings, earrings and diamond bracelets. Other collections include Good Karma, Halo and Alpha.

Charity Partnerships

In August 2014, Daisy London worked with

Princess Beatrice Princess Beatrice, Mrs Edoardo Mapelli Mozzi (Beatrice Elizabeth Mary; born 8 August 1988) is a member of the British royal family. She is the elder daughter of Prince Andrew, Duke of York, and Sarah, Duchess of York. She is a niece of King Ch ...

and Royal National Orthopedic Hospital (RNOH) on creating a charity bracelet to raise awareness for the RNOH where the Princess is a patron. Other charity actions include donations to the Tumaini Trust and Dress For Success, to benefit the women's charity headed by

Mary Portas Mary Margaret Portas (''née'' Newton; born 28 May 1960) is an English retail consultant and broadcaster, known for her retail- and business-related television shows, founding her creative agency Portas and her appointment by David Cameron, the ...

Collaboration with Laura Whitmore

Daisy London collaborated with presenter

Laura Whitmore Laura Whitmore (born 4 May 1985) is an Irish media personality, model and actress based in London. She was a video jockey for MTV in 2008, and has since presented television shows, such as ''This Morning'' (2014), ''Survival of the Fittest'' ...

on a collection in October 2015. In June 2016, new summer festival pieces were added to the main Laura Whitmore x Daisy collection.

References

External links

{{Authority control British jewellery designers British jewellers