"Daisy" is an eau de toilette perfume by American fashion designer

Marc Jacobs Marc Jacobs (born April 9, 1963) is an American fashion designer. He is the head designer for his own fashion label, Marc Jacobs, and formerly Marc by Marc Jacobs, a diffusion line, which was produced for approximately 15 years, before it was d ...

, which debuted in 2007. Since 2018, it has been the readers' choice of Allure's Best of Beauty awards.

History

Spanish perfumer

Alberto Morillas Alberto Morillas (born 1950) is a Spanish perfumer. He is a master perfumer at Swiss fragrance and flavor firm Firmenich, where his notable creations have included Calvin Klein CK One, Giorgio Armani Acqua di Giò and Marc Jacobs Daisy. He ...

of the Swiss company Firmenich has created the formulas since its inception. The fragrance is made of notes including wild berries, white violet,

jasmine Jasmine ( taxonomic name: ''Jasminum''; , ) is a genus of shrubs and vines in the olive family (Oleaceae). It contains around 200 species native to tropical and warm temperate regions of Eurasia, Africa, and Oceania. Jasmines are widely cultiva ...

, and sandalwood, and is known to reflect a neutral or natural scent. Daisy has branched off many collections including Eau So Fresh, Eau So Intense, Eau So Sweet, Daisy Dream, Daisy Love, Daisy Love Daze, and Daisy Spring. For the first three years of the product, Russian model Irina Kulikova was the face of the advertisements. The first television advertisement for the perfume featured Swedish, American, and Hungarian models

Frida Gustavsson Frida Gustavsson (born 6 June 1993) is a Swedish model and actress. Career Gustavsson was discovered at an IKEA when she was 12 years old. She began modeling locally in 2008, and in the same year she moved to Japan to pursue modelling. She ope ...

Hannah Holman Hannah Holman (born March 12, 1991 in Leamington, Utah) is an American model. Early life The child of a schoolteacher mom and cattle rancher father. She was raised in a small (population approx 210) town of Leamington, Utah. she is the younge ...

, and Sophie Srej, filmed in Spain by Jacobs's frequent collaborator Juergen Teller. A commercial for Daisy "Eau So Fresh" directed by Sofia Coppola featured American model Ondria Hardin, British model Malaika Firth, British-German model Sophia Ahrens, and German model Antonia Wesseloh. Daisy Love is currently represented by American models Meghan Roche,

Kaia Gerber Kaia Jordan Gerber (born September 3, 2001) is an American model and actress. She is the daughter of supermodel Cindy Crawford and businessman Rande Gerber. After starring in a series of ad campaigns for fashion brands since debuting at Fashion ...

, and Australian model Adut Akech. Gerber has also appeared in campaigns for Daisy Love "Eau So Sweet" with American model Faith Lynch and Haitian model Aube Jolicoeur; and is the face of Eau So Intense. In contemporary times, the perfume's ethos is said to embody the cottagecore trend among young women.

References

{{DEFAULTSORT:Daisy (Marc Jacobs) Products introduced in 2007 Perfumes 21st-century perfumes