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''The Daily Reflector'' is a daily
newspaper A newspaper is a Periodical literature, periodical publication containing written News, information about current events and is often typed in black ink with a white or gray background. Newspapers can cover a wide variety of fields such as poli ...
that serves
Pitt County Pitt County is a county located in the Inner Banks region of the U.S. state of North Carolina. As of the 2020 census, the population was 170,243, making it the 14th-most populous county in North Carolina. Its county seat is Greenville. Pitt ...
and
eastern North Carolina Eastern North Carolina (sometimes abbreviated as ENC) is the region encompassing the eastern tier of North Carolina, United States. It is known geographically as the state's Coastal Plain region. Primary subregions of Eastern North Carolina inclu ...
. It is headquartered in
Greenville, North Carolina Greenville ( ; ) is the county seat of and the most populous city in Pitt County, North Carolina, United States. It is the principal city of the Greenville, NC Metropolitan Statistical Area, and the List of municipalities in North Carolina, 12t ...
.


History

The paper was originally titled "The Eastern Reflector", and was founded in 1882 by David Jordan and Julian Whichard. They founded the paper in a part of their mothers' school house with equipment they bought from another paper they had worked for, ''The Greenville Express''. It became known and published daily as ''The Reflector'' on Dec. 10, 1894. The ''Daily Reflector'' was purchased by
Cox Newspapers CMG Media Corporation (doing business as Cox Media Group) is an American media conglomerate principally owned by Apollo Global Management in conjunction with Cox Enterprises, which maintains a 29% minority stake in the company. The company prim ...
in 1996. ''Her'' and ''mixer'' are free monthly magazines produced by ''The Daily Reflector''. ''Her''—as the name implies—is a magazine for women. ''mixer''—written with a lowercase "m"—18- to 35-year-old population (which includes the large student bodies of East Carolina University and Pitt Community College) with local music, night spots and events for the same area.
Cox Newspapers CMG Media Corporation (doing business as Cox Media Group) is an American media conglomerate principally owned by Apollo Global Management in conjunction with Cox Enterprises, which maintains a 29% minority stake in the company. The company prim ...
began struggling financially in 2008 and put several of its properties up for sale, including The Daily Reflector. In addition to the paper being offered for sale, long-time publisher Jordan ("Jordy") Whichard III announced his resignation on January 5, 2009. In 2009, Cox sold its 13 North Carolina newspapers, including the ''
Rocky Mount Telegram The ''Rocky Mount Telegram'' is an American, English language daily newspaper based in Rocky Mount, North Carolina. History In the summer of 1996, Thomson Newspapers traded the ''Telegram'' to Cox Newspapers in exchange for six newspapers in Arizo ...
'', ''
Elizabeth City Daily Advance ''The Daily Advance'' is an American, English-language daily newspaper based in Elizabeth City, North Carolina. The newspaper is owned by Adams Publishing Group. Adams Publishing Group  (APG) is, first and foremost, a family-owned community ...
'' and the ''Reflector'', to Cooke Communications, a privately held family company headed by John Kent Cooke, son of
Jack Kent Cooke Jack Kent Cooke (October 25, 1912 – April 6, 1997) was a Canadian American businessman in broadcasting and professional sports. Starting in sales, Cooke was very successful, eventually becoming a partner in a network of radio stations and new ...
. John Kent Cooke moved to the Greenville area to become president of Cooke Communications North Carolina and publisher of the ''Reflector''. In September 2018, Adams Publishing Group, based in Greeneville, Tennessee, announced it had purchased the assets of Cooke Communications LLC, including the ''Reflector'', the ''Rocky Mount Telegram'' and the ''Elizabeth City Daily Advance''.


See also

*
List of newspapers in North Carolina There have been newspapers in North Carolina since the ''North-Carolina Gazette'' began publication in the Province of North Carolina in 1751. As of January 2020, there were approximately 260 newspapers in publication in North Carolina. While p ...


References


External links


''The Daily Reflector'' website

''Daily Reflector'' Negative Collection (#741), East Carolina Manuscript Collection, J. Y. Joyner Library, East Carolina University
Newspapers established in 1882 1882 establishments in North Carolina Daily newspapers published in North Carolina {{NorthCarolina-newspaper-stub