Daifu Co., Ltd. (株式会社大富) is the owner of two

Japan Japan is an island country in East Asia. Located in the Pacific Ocean off the northeast coast of the Asia, Asian mainland, it is bordered on the west by the Sea of Japan and extends from the Sea of Okhotsk in the north to the East China Sea ...

ese television channels ( Daifu Channel and Phoenix TV Japan) catering the Chinese diaspora in the country. Founded in 1998, it also deepens "Japanese people's understanding of China and the Chinese people" and plays a role in the establishment of friendly bilateral

China–Japan relations China–Japan relations, or Sino- Japanese relations, refer to the diplomatic, economic, and historical ties between the two nations, separated by the East China Sea. Historically, Japan was heavily influenced by Chinese culture, but after the Me ...

. In addition to its television channels, it also conducts video production, newspaper and magazine publishing, coordination, and communications services.

History

Daifu was established on February 20, 1998 with the aim of establishing what would become its flagship channel, Daifu Channel, by arranging a contract with

China Central Television China Central Television (CCTV) is the State media, national television broadcaster of China, established in 1958. CCTV is operated by the National Radio and Television Administration which reports directly to the Publicity Department of th ...

to relay part of

CCTV-4 CCTV-4 is a Chinese free-to-air television channel. It is one of six China Central Television channels that broadcasts outside of China. It airs a variety of programmes, including documentaries, music, news, drama series, sports and children's ...

's programs and add Japanese productions to cater the needs of the Chinese in Japan. The name Daifu is a contraction of two of its founding shareholders: Dai (大 on reading "dai") from Ōkura Zaibatsu (大倉商事) and Fu (富) from Fuji (富士, as in

Fuji Television JOCX-DTV (channel 8), branded as or , is a Japanese television station that serves the Kantō region as the flagship (broadcasting), flagship station of the Fuji News Network (FNN) and the Fuji Network System (FNS). The station is owned-and- ...

). A few weeks after CCTV-Daifu started broadcasting, Ōkura was declared bankrupt and the financial structure was partitioned between

Dentsu , simply known as , stylized as dentsu, is a Japanese international advertising and public relations joint stock company headquartered in Tokyo. Dentsu is the largest advertising agency in Japan and the fifth largest advertising agency network in ...

, Fuji Television,

Sony is a Japanese multinational conglomerate (company), conglomerate headquartered at Sony City in Minato, Tokyo, Japan. The Sony Group encompasses various businesses, including Sony Corporation (electronics), Sony Semiconductor Solutions (i ...

Asatsu-DK d/b/a ADK, formerly known as Asatsu-DK, is a Japanese advertising agency. Headquartered in the Toranomon Hills building complex in Minato, Tokyo since June 2014 (previously in Tsukiji, Chūō, Tokyo), the firm is Japan's third largest adv ...

and

Kyocera is a Japanese Multinational corporation, multinational ceramics and electronics manufacturer headquartered in Kyoto, Japan. It was founded as in 1959 by Kazuo Inamori and renamed in 1982. It manufactures industrial ceramics, solar power genera ...

. Daifu published its own newspaper, ''Daifu News'' (大富報) in April 1999. Publication ceased in July 2005 after 151 issues. All issues are in the archives of the National Diet Library. On November 20, 2001, Daifu signed a contract with

TVB Television Broadcasts Limited (TVB; zh, t=電視廣播有限公司) is a television broadcasting company based in Hong Kong. The company operates five free-to-air terrestrial television channels in Hong Kong, with TVB Jade as its main Canton ...

's international arm TVBI to launch TVB Daifu, which started broadcasting on December 1, 2001. In February 2009, it acquired the Japanese version of

Phoenix Television Phoenix Television is a majority State-owned enterprise, state-owned television network that offers Standard Chinese, Mandarin and Cantonese-language channels that serve mainland China, Hong Kong, Macau, and other markets with substantial C ...

from Rakuraku Communications, with its new ownership starting on April 1. TVB Daifu shut down on September 30, 2011. Daifu decided to cut its prices for the bundle as it was now carrying two channels instead of three.

Assets

Television

* Daifu Channel is the flagship television channel of the company. It broadcasts programming from

in Mandarin. Selected programming during primetime hours is carried out in Japanese subtitles. Until 2022, the channel was known as CCTV-Daifu. *Phoenix TV Japan was acquired by Daifu in 2009 from Rakuraku Communications.

Former

*TVB Daifu (TVB大富) was a rebroadcast of the now-defunct

TVB8 TVB8 was a Mandarin language general entertainment television channel owned and operated by TVB International. History On December 7, 1998, TVB Satellite Broadcasting Limited was established. and is the only one to enter overseas Chinese satel ...

and specialized in programming from

Hong Kong Hong Kong)., Legally Hong Kong, China in international treaties and organizations. is a special administrative region of China. With 7.5 million residents in a territory, Hong Kong is the fourth most densely populated region in the wor ...

broadcaster

. The channel gained its viewership base due to Japanese fascination with Hong Kong actors, mainly those who worked at TVB.

References

{{reflist China–Japan relations Mass media companies established in 1998 Japanese companies established in 1998 Fuji Television