The cover of ''Dada-Jok'' from May 1922.
''Dada-Jok'' (Dada No) was a
Yugoslav anti-Dada single issue publication published in May 1922 and edited by the
Zenitist Branko Ve Poljanski. It was Poljanski's and his brother
Ljubomir Micić
Ljubomir Micić ( sr-cyr, Љубомир Мицић; 15 November 1895 – 14 June 1971) was a Serbs, Serbian poet, writer, critic, editor and actor. He was the founder of the avant-garde movement Zenitism and its magazine ''Zenit''. Both he and hi ...
's response to the
Dada
Dada () or Dadaism was an anti-establishment art movement that developed in 1915 in the context of the Great War and the earlier anti-art movement. Early centers for dadaism included Zürich and Berlin. Within a few years, the movement had s ...
movement following their falling out with its representative in Yugoslavia,
Dragan Aleksić.
Name
The word
Dada
Dada () or Dadaism was an anti-establishment art movement that developed in 1915 in the context of the Great War and the earlier anti-art movement. Early centers for dadaism included Zürich and Berlin. Within a few years, the movement had s ...
is homophone to the Serbian interjection "da, da" meaning "yes, yes". The word "jok" is a loanword derived from the Turkish
yok meaning "no".
Contents
Although self-mockery was already present in Dadaism, the magazine ''Dada-Jok'' was meant to dismiss the merits of
Dada
Dada () or Dadaism was an anti-establishment art movement that developed in 1915 in the context of the Great War and the earlier anti-art movement. Early centers for dadaism included Zürich and Berlin. Within a few years, the movement had s ...
. Through a skillful, reflexive parody of the movement, Poljanski sought to expose Dada's limits as an artistic and spiritual current, proposing
Zenitism
Zenitism ( sh-Latn-Cyrl, separator=" / ", Zenitizam, Зенитизам) was an avant-garde art movement in Kingdom of Yugoslavia, Yugoslavia that lasted from 1921 until 1926, first appearing in Zagreb from 1921 to 1924 and from 1924 in Belgrade ...
in its stead.
''Dada-Joks eight-page foldout sheet was littered with arbitrarily boldfaced or capitalized letters, photographs and manifesto-style texts by Poljanski and Ljubomir Micić, as well as collages and paintings by Zagreb-based tailor and artist Petar Bauk. The publication acknowledged the ambiguity over whether ''Dada-Jok'' was itself Dada or not, and thus proclaimed Micić the "great anti-dadaist ... God of Dada".
Beside the texts by Poljanski and Micić, Dada-Jok also included articles by Micić's wife Anuška, under the pseudonym Nina-Naj.
Legacy
On the occasion of the 100-year anniversary of the founding of the
Dada
Dada () or Dadaism was an anti-establishment art movement that developed in 1915 in the context of the Great War and the earlier anti-art movement. Early centers for dadaism included Zürich and Berlin. Within a few years, the movement had s ...
movement, the
National Library of Serbia
The National Library of Serbia () is the national library of Serbia, located in the capital city of Belgrade. It is the biggest library, and oldest institution in Serbia, one that was completely destroyed many times over in the last two centuries ...
put its copy of ''Dada-Jok'' on display.
See also
* ''
Dada Tank''
References
Sources
*
External links
''Dada-Jok'' digitized by the National Library of Serbia (in Serbian)
*
1922 establishments in Yugoslavia
1922 disestablishments in Yugoslavia
Defunct literary magazines published in Europe
Defunct magazines published in Yugoslavia
Magazines established in 1922
Magazines disestablished in 1922
Serbian-language magazines
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