Dacem is a

wholesaler Wholesaling or distributing is the sale of goods or merchandise to retailers; to industrial, commercial, institutional or other professional business users; or to other wholesalers (wholesale businesses) and related subordinated services. In ...

of electrical accessories, established in 1984. The company sources products, negotiates with suppliers, purchases products and brings them into its

warehouse A warehouse is a building for storing goods. Warehouses are used by manufacturers, importers, exporters, wholesalers, transport businesses, customs, etc. They are usually large plain buildings in industrial parks on the outskirts of cities, ...

and afterwards sells the products, normally to electrical

retailers Retail is the sale of goods and services to consumers, in contrast to wholesaling, which is sale to business or institutional customers. A retailer purchases goods in large quantities from manufacturers, directly or through a wholesaler, and ...

. Dacem is wholly owned by Darty, a European group of electrical retailers. Dacem primarily supplies its products to the retailers within the group, however it also has the capability to supply to external clients. When established in 1984, Dacem was a wholly owned subsidiary of Darty, a French electrical retailer. The name "Dacem" was derived from a French

acronym An acronym is a word or name formed from the initial components of a longer name or phrase. Acronyms are usually formed from the initial letters of words, as in '' NATO'' (''North Atlantic Treaty Organization''), but sometimes use syllables, a ...

, which loosely translates as "Darty accessories concession & purchaser". Dacem established dedicated areas within Darty stores, primarily in the

Paris Paris () is the capital and most populous city of France, with an estimated population of 2,165,423 residents in 2019 in an area of more than 105 km² (41 sq mi), making it the 30th most densely populated city in the world in 2020. ...

region, and employed its own dedicated staff; in other stores, the accessories were presented and sold by staff from the main store. In the early 1990s, Darty was bought by

Kingfisher plc Kingfisher plc is a British multinational retailing company headquartered in London, England. It has over 1,300 stores in nine countries, and its brands include B&Q, Castorama, Brico Dépôt and Screwfix. Kingfisher is listed on the London ...

. The board decided to exploit the buying potential of a specialist accessory sourcing team, and in 1998, Dacem began selling its products to other electrical retailers in the group. As of November 2006, Dacem are the exclusive supplier of Darty, and a key supplier of the other electrical retailers outside France. In 2003, Kingfisher demerged the electrical retailing unit of its business to form Kesa Electricals. Dacem was included in the demerged group. In 2004, Darty decided to take ownership of all parts of its retail stores, and the dedicated space and staff formerly managed directly by Dacem passed over to Darty. After this time, Dacem became solely a wholesaler for the group. Dacem's offices are located in the north of Paris, in Bobigny. In 2002, Dacem opened a purpose-built warehouse in Moussy-Le-Neuf, north of

Charles de Gaulle Airport Paris Charles de Gaulle Airport (french: Aéroport de Paris-Charles-de-Gaulle, ), also known as Roissy Airport or simply Paris CDG, is the principal airport serving the French capital, Paris ( and its metropolitan area), and the largest intern ...

. All orders are prepared in the Moussy warehouse, and distributed to the warehouses of the retailers. As of November 2006, the board of Dacem is: Managing Director - Jean-Michel Ravel d'Estienne
Commercial Director - Jean-Philippe Marazzani
Sales Director - Frédéric Lamy
Logistics Director - Yves Simon de Kerqunic

References

{{reflist Wholesalers of France Multinational companies