DYES (102.7 FM), broadcasting as 102.7 Easy Rock, is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

owned and operated by

Manila Broadcasting Company Manila Broadcasting Company (MBC) is a radio and television network in the Philippines. MBC is currently owned by the FJE Group of Companies of Fred J. Elizalde, which also operates hotels and Pasay-based amusement park Star City. Its AM fla ...

through its licensee

Pacific Broadcasting System Pacific Broadcasting System (PBSI) is a radio broadcast company in the Philippines. It is part of the FJE Group of Companies of the Elizalde family, which also operates hotels and Pasay-based amusement park Star City. Pacific Broadcasting's s ...

. The station's

studio A studio is an artist or worker's workroom. This can be for the purpose of acting, architecture, painting, pottery (ceramics), sculpture, origami, woodworking, scrapbooking, photography, graphic design, filmmaking, animation, industrial design, ...

and

transmitter In electronics and telecommunications, a radio transmitter or just transmitter is an electronic device which produces radio waves with an antenna. The transmitter itself generates a radio frequency alternating current, which is applied to ...

are located at Eggling Subd., Busay Hills,

Cebu City Cebu City, officially the City of Cebu ( ceb, Dakbayan sa Sugbo; fil, Lungsod ng Cebu; hil, Dakbanwa sang Sugbo), is a 1st class highly urbanized city in the Central Visayas region of the Philippines and capital of the Cebu Province. A ...

. It operates daily from 5:00 am to 12:00 mn.102.7 Easy Rock Test Broadcasts in Cebu
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History

DYES was established on December 18, 1995, as a relay station of Manila-based Showbiz Tsismis under the call letters DYTO. On May 1, 2000, the station was rebranded as 102.7 Yes FM, adopted a mass-based format and changed its call letters to DYES. It transferred to Cinco Centrum Bldg. along Fuente Osmeña. Initially automated, in 2006, it began having its own set of DJs. At the same time, it moved to its current home in Eggling Subd. It went off the air sometime in 2008. On July 1, 2009, the station returned on air as 102.7 Easy Rock and switched to a

Soft AC Adult contemporary music (AC) is a form of radio-played popular music, ranging from 1960s vocal and 1970s soft rock music to predominantly ballad-heavy music of the present day, with varying degrees of easy listening, pop, soul, R&B, quiet sto ...

format, competing with

WRocK Wizard rock (or Wrock) is a type of novelty rock music themed around the ''Harry Potter'' franchise. The music was largely prevalent in the United States in the early 2000s. Wizard rock initially started in Massachusetts with Harry and the Potte ...

. On November 15, 2021, Easy Rock along with sister stations launched their new logos and its new corporate slogan, ''Sama-Sama Tayo, Pilipino!'' (lit. ''We are all Filipino!''). At the evening of December 16, 2021, the station went off the air after its studio and transmitter in Eggling Subdivision were destroyed by Typhoon Odette. In January 2022, it went back on the air.

References

{{coord missing, Philippines Pacific Broadcasting Systems stations Radio stations in Metro Cebu Radio stations established in 1995 Easy Rock Network stations