DYBU (97.9 FM), broadcasting as 97.9 Love Radio, is a

radio station Radio broadcasting is transmission of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based radi ...

owned and operated by

Manila Broadcasting Company Manila Broadcasting Company (MBC) is a radio and television network in the Philippines. MBC is currently owned by the FJE Group of Companies of Fred J. Elizalde, which also operates hotels and Pasay-based amusement park Star City. Its AM fla ...

. Its studio is located at Room 303, 3/F Doña Luisa Bldg., Fuente Osmeña,

Cebu City Cebu City, officially the City of Cebu ( ceb, Dakbayan sa Sugbo; fil, Lungsod ng Cebu; hil, Dakbanwa sang Sugbo), is a 1st class highly urbanized city in the Central Visayas region of the Philippines and capital of the Cebu Province. A ...

; and its transmitter is located at Legacy Village, Brgy. Kalunasan,

. DYBU is the pioneer music station in Cebu.

Broadcasting history

1950s-1975: Early Years

DYBU was established as the first music radio station in Cebu in the 1950s and was then originally broadcast at 970 kHz, four years after

DZMB DZMB (90.7 FM), broadcasting as 90.7 Love Radio, is a radio station owned and operated by Manila Broadcasting Company though its licensee Cebu Broadcasting Company. It serves as the flagship station of Love Radio Network. The station's studio i ...

in Manila was founded on July 1, 1946 when started operations. It also serves as the sister station of

DYRC DYRC (648 AM) Aksyon Radyo is a radio station in the Philippines, owned and operated by Manila Broadcasting Company. It serves as the flagship radio station of MBC's regional AM network Aksyon Radyo. The station's studio is located at 2nd Floor, ...

, which was acquired by the Elizalde family after World War II. In September 1972, when the

President President most commonly refers to: *President (corporate title) * President (education), a leader of a college or university *President (government title) President may also refer to: Automobiles * Nissan President, a 1966–2010 Japanese f ...

Ferdinand Marcos Ferdinand Emmanuel Edralin Marcos Sr. ( , , ; September 11, 1917 – September 28, 1989) was a Filipino politician, lawyer, dictator, and kleptocrat who was the 10th president of the Philippines from 1965 to 1986. He ruled under martia ...

declared

Martial Law Martial law is the imposition of direct military control of normal civil functions or suspension of civil law by a government, especially in response to an emergency where civil forces are overwhelmed, or in an occupied territory. Use Marti ...

, DYBU and DYRC halted their operations.

1975-1980s: Move to FM

On February 14, 1975, DYBU returned on-air, this time on the FM band on 97.9 MHz. The station started airing as an

easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to 1970s. It is related to middle-of-the-road (MOR) music and encompasses instrumental recordings of standards, hit songs, ...

format, along with news updates throughout the day, earning the on-air moniker known as "Beautiful Music", with studios located at the DYRC-DYBU FM Production in F. Ramos St. During Sundays, DYBU simulcasted its programming from DYRC to produce stereo sound; it also sometimes accept religious blocktime programs. Some of the lead disc jockeys of DYBU were Lady Godiva, Rolly Chica and Jerry Wonder, among others.

1980s-present: Love Radio

In the 1980s, when then-Manny Luzon took over the management of MBC's FM stations, DYBU was rebranded under the new identity 97.9 Love Radio, using the English medium. It played mainstream pop, later relegating to easy listening music. Most of the station's notable programs were ''Morning Love Drive'', ''Afternoon Love Drive'', ''Evening Love Drive'', ''Sunday Golden Morning'', ''The Jukebox Hits'', ''Sunday Afternoon Special'' and ''Sunday Showdown''. Back then, it operated daily from 4:30 am to midnight. At that time the station's studios moved from DYRC-DYBU FM Production in F. Ramos St. to Cinco Centro Inn along Fuente Osmeña. On February 14, 2000, coinciding with the Manila station's 25th anniversary, Love Radio was relaunched its new logo and carried the tagline "Kailangan pa bang i-memorize 'yan? Bisyo na 'to!", a common everyday expression of Filipinos. Following the relaunch, the station switched to a mass based format after the success of its sister FM stations

Yes FM ' Yes 101 (100.8, 101.0 F.M.) is an English radio station in Sri Lanka. Yes FM principally plays contemporary hit music. Yes 101 commenced broadcasting on December 10, 1993, at 6.00 am. It is one of the radio channels owned by The Capital ...

and Hot FM. It also aired Quatro Cantos (Four Songs), a daily music countdown of Love Radio featuring four songs voted by listeners via

SMS Short Message/Messaging Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text ...

. In 2006, Love Radio Cebu, together with all MBC stations, transferred its studios to Eggling Subdivision, Busay Hills and it expanded its operations into 24/7. The station also revolutionized radio promotions and events with Singing Idol, Pengeng Cake Birthday Ko Naman eh!, Month of May - Pahalipay Fiesta sa Love Radio, Pengeng Load unload ko eh! and KASAKANTA, among others. On December 6, 2015, Love Radio Cebu moved to its current home in Doña Luisa Bldg. in Fuente Osmeña to adjust to modern broadcast standards.DYBU 97.9 LOVE RADIO: MORNING NA, LOVE
/ref> On November 15, 2021, Love Radio, along with sister stations, has launched their new logos and new corporate slogan, ''Sama-Sama Tayo, Pilipino!'' (lit. ''We are all Filipinos!''). At the evening of December 16, 2021, the station went off the air after its studio in Doña Luisa Bldg. and transmitter in Brgy. Kalunasan, both were destroyed by Typhoon Odette. Two weeks later, it went back on the air just in time for New Year's Day.

References

External links

Love Radio Cebu WebsiteLove Radio Cebu Audio Stream
{{Cebu City Radio Love Radio Cebu Radio stations established in 1950 Love Radio Network stations