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DXUE (103.5 FM), broadcasting as Halo Halo 103.5, is a radio station owned and operated by Viva South, Inc., a subsidiary of
In 2013, Viva South, Inc. acquired the franchises of Ultimate Entertainment Inc. In October 2014, the station went back on air as Oomph Radio, carrying a CHR/Top 40 format. In June 2016, the station rebranded back to 103.5 UE and added 70s, 80s and 90s to its playlist, despite retaining its format. However, the following month, Oomph Radio returned. In February 2017, the Oomph Radio brand was retired once again due to management decision.
On May 1, 2017, the station was relaunched as Halo Halo, the first and only FM station in each city playing only Listen to Halo Halo Radio 103.5 FM Zamboanga from Viva Entertainment
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Viva Entertainment
Viva Communications Inc., also known as Viva Entertainment Inc. and simply Viva (stylized in all caps) is a Philippine multinational private conglomerate headquartered in Ortigas Center, Pasig. It was founded in 1981 by Vic del Rosario ...
. The station's studio and transmitter are located at Room 404, BGIDC Bldg., Nuñez St. cor. Tomas Claudio St., Zamboanga City
Zamboanga City, officially the City of Zamboanga (; ; Subanen languages, Subanen: ''Bagbenwa Sembwangan''; Sama–Bajaw languages, Sama: ''Lungsud Samboangan''; ; ; ) is a Cities of the Philippines#Legal classification, highly urbanized city i ...
. It operates daily from 5:00 AM to 10:00 PM.
Profile
The station began operations in 1996 as Ultimate Radio 103.5 UE, carrying a CHR/Top 40 format with the slogan ''The Spirit of Zamboanga''.
In 2013, Viva South, Inc. acquired the franchises of Ultimate Entertainment Inc. In October 2014, the station went back on air as Oomph Radio, carrying a CHR/Top 40 format. In June 2016, the station rebranded back to 103.5 UE and added 70s, 80s and 90s to its playlist, despite retaining its format. However, the following month, Oomph Radio returned. In February 2017, the Oomph Radio brand was retired once again due to management decision.
On May 1, 2017, the station was relaunched as Halo Halo, the first and only FM station in each city playing only Original Pilipino Music
The music of the Philippines () includes the musical performance arts in the Philippines and the music of Filipinos composed in various local and international Music genre, genres and List of music genres and styles, styles. Philippine musical ...
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Halo Halo Stations
References
Radio stations in Zamboanga City Viva Entertainment Radio stations established in 1996 OPM formatted radio stations in the Philippines {{Philippines-radio-station-stub