DXCM (97.9 FM), broadcasting as 97.9 Love Radio, is a

radio station Radio broadcasting is the broadcasting of audio (sound), sometimes with related metadata, by radio waves to radio receivers belonging to a public audience. In terrestrial radio broadcasting the radio waves are broadcast by a land-based rad ...

owned and operated by

MBC Media Group The Manila Broadcasting Company (MBC), doing business as the MBC Media Group, is a multimedia company in the Philippines. It is currently owned by the FJE Group of Companies of Fred J. Elizalde, which also operates hotels and Pasay-based amusem ...

. The station's studio and transmitter are located at the 4th Floor, Jose Go Huilo Bldg., Tomas Claudio St.,

Zamboanga City Zamboanga City, officially the City of Zamboanga (; ; Subanen languages, Subanen: ''Bagbenwa Sembwangan''; Sama–Bajaw languages, Sama: ''Lungsud Samboangan''; ; ; ) is a Cities of the Philippines#Legal classification, highly urbanized city i ...

History

DXCM was inaugurated on October 12, 1990, as Love Radio, carrying an

easy listening Easy listening (including mood music) is a popular music genre and radio format that was most popular during the 1950s to the 1970s. It is related to middle of the road (MOR) music and encompasses instrumental recordings of standards, hit s ...

format. In the early years, DXCM carried live news broadcast from

DZRH DZRH (666 AM) is a radio station owned and operated by MBC Media Group. The station’s studios are in the MMG Building, Star City, V. Sotto Street, CCP Complex, Roxas Boulevard, Pasay with transmitter along I. Marcelo Street, Brgy. Malan ...

and plays classic, OPM and pop music. It also aired "Love Radio Top 30 Countdown" and the "Afternoon Radio Show" in the mid-1990s. In 2000, it switched to a mass-based format. In late 2008, lack of resources and financial challenges led to Love Radio's closure of air-time operations. On July 8, 2009, DXCM returned on air, this time as Easy Rock. Shai Tisai, who is currently part of Easy Rock Manila, started her career in the station as Bea. On February 26, 2014, DXCM returned the Love Radio brand, coinciding with the rebranding of sister station DXHT as Yes FM.

References

External links

Love Radio Zamboanga FB PageLove Radio Zamboanga Website
Radio stations in Zamboanga City Radio stations established in 1990 Love Radio Network stations OPM formatted radio stations in the Philippines {{coord missing, Philippines