History
1980s: Early programming and "The Battle of the Radios" trend
The station began its regular operations on February 14, 1986, under the ownership of the CDC Radio Network, Inc. (also known as Central Development Communications), and broadcasting from the now-demolished Philippine Communications Center building (PHILCOMCEN) in Pasig, starting with a 10 on-air crew led by Bernie Buenaseda, known on-air as "Burning Bernie". It became a witness to history unfolding before the Filipinos as the station was also started 11 days before the late Corazon "Cory" Aquino became president and 7 months exactly before1990s: The emergence of ''Love Notes''
Magic 89.9 became the first home of "Love Notes" that started in 1988, which was initially conceptualized as a gimmick. The 15 minute counseling program hosted by Joe D'Mango became an instant hit with office workers every Friday morning. Love Notes is also aired on ABC-5 (now TV5) from 1993 to 1998 and became an eponymous movie that produced by VIVA Films in 1995. It transferred to its sister station Wave 89.1 in 2001. The show returned on DZMM in 2011, but moved to Radyo Singko (now FM Radio Manila) in 2012, and lasted until 2013. On November 29, 1999, Magic 89.9 transferred its studios from PHILCOMCEN Building in Pasig to the Paragon Plaza Building in2000s: ''Good Times'' and ''Boys Night Out'' popularity
Since its inception, the station started a trend on FM radio of making Fridays nostalgia days with the ''Friday Magic Madness'' program (now ''Friday Madness''), that plays music from the 1980s hit music all day. On the other hand, weekend program ''Saturday Slam'' plays the 1990s music. Mo Twister, after four years in hiatus, returned to Magic 89.9, with '' Good Times With Mo'' (Limited Edition). He returned again in February 2006 with ''Good Times With Mo'', along with Mojo Jojo, then a late night show. In June 2006, it was transferred to the morning slot (6-9 AM) with a third co-host, Andi. She, however resigned in February 2007, and was replaced by Maui Taylor. Maui retired on May 30, 2007, so Andi9 returned in June 2007, only to leave again in November 2007. The third co-host was Noelle Bonus. On July 17, 2007, The Magic website was in operation once more to serve the net surfing Magic 89.9 listeners here and especially abroad. Recent additions to the Magic list of programs include the '' American Top 40 (AT40)'' which is hosted by ''2010s: The Magic's 30th Anniversary Celebration
In January 2014, Mo Twister returns on his morning show ''Good Times'' with his new co-host Sam Oh (from its previous timeslot ''First Thing in the Morning'' while ''Good Times'' was under a 5-month suspension) and Filipino-Canadian internet sensation Mikey Bustos. On May 31, 2014, the station brought back its Saturday night club timeslot with the debut of ''Saturday Night Takeover'' mixed by the country's popular club DJs such as Ace Ramos, Mars Miranda, Marc Marasigan, Deuce Manila, Katsy Lee, Travis Monsod, Ron Poe among others. After 27 year, ''Lovenotes'' returned on air last November 6, 2015. On December 26, 2015, ''Saturday Slam'' aired for the last time. ''Super Hit Sunday'', consists of mornings with the Junior Jocks to afternoons with selected weekend/fill-in DJs, extended to Saturdays, becoming ''Super Hit Weekend''. On February 28, 2016, Magic celebrated its 30th anniversary with major changes in the programming. The station brought back its usual Sunday night slow jam program ''Sunday Slowdown'', after a decade of being replaced by another re-titled program ''Slow Flow'', and later, ''Nothing Noisy''. It also shifted the timeframe of ''Friday Madness'' from the original 1980s to the current 1990s and 2000s. In November the same year, the station held its 30th anniversary concert featuring OPM icons2020s: Post-pandemic
On March 17, 2020, as a result of the community quarantine lockdown measures posed by the COVID-19 pandemic in the Philippines, the station went on full music automation, its air staff told to stay-at-home, and its broadcast reduced drastically. As the country gradually returns to normalcy, the station began reinstating its now-reduced airstaff, and allows livestreaming overnight; as of 2024, overnight radio broadcasts remain off-the-air. On August 5, 2022, the station brought back ''Retro in the Metro'', this time as a segment of ''Friday Madness'', featuring music from the 1980s in the morning and afternoon for one hour each. On February 14, 2024, after few months of hiatus, the station brought back ''Good Times with Mo'' with Mo Twister and Sam Oh as hosts. On February 17, 2024, the station brought back ''Saturday Slam'', this time featuring music from the 1980s to the early 1990s. ''Retro in the Metro'' moved to Saturday afternoons, this time featuring music from the late 1970s. This format lasted for only nine months, as ''Saturday Slam'' started to featureCurrent Airstaff
*Rolando "Joe D' Mango" Sulit *Tina "Tina Ryan" Mendiola *Nelson "Sarge" Capulso *Hannah Bacani * Mohan "Mo Twister" Gumatay * Sam Oh *Alex Calleja * Karylle Tatlonghari-Yuzon *Mara Aquino *Magic 89.9 CD compilations
*Magic Urban Flow (MCA Music Philippines, 2005) *Party on Weekends (EMI Music Philippines, 2005) *Club Myx (EMI Music Philippines, 2006) *Kami nAPO Muna (Universal Records, 2006) *Party On Weekends (House Edition) (EMI Music Philippines, 2006) *The Best Of Manila Sound: Hopia Mani Popcorn (Viva Records, 2006) *Friday Madness OPM Edition/Retro In The Metro (Vicor Music, 2007) *Kami nAPO Muna Ulit (Universal Records, 2007) *Remember The OPM In The 80s (Vicor Music, 2007) *The Best Of Manila Sound 2: Hopia Mani Popcorn (Viva Records, 2007) *The Nicest Of The 90s (Viva Records, 2007) *Friday Madness (MCA Music Philippines, 2009)References
External links
* Contemporary hit radio stations in the Philippines Radio stations in Metro Manila Quest Broadcasting Radio stations established in 1986 1986 establishments in the Philippines Tiger 22 Media Corporation {{coord missing, Metro Manila