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Bigram John Zayas (born July 11, 1978), professionally known as DVLP or Develop, is an American
record producer A record producer is a recording project's creative and technical leader, commanding studio time and coaching artists, and in popular genres typically creates the song's very sound and structure. Virgil Moorefield"Introduction" ''The Producer as ...
, songwriter and
disc jockey A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audience. Types of DJs include Radio personality, radio DJs (who host programs on music radio stations), club DJs (who work at a nightclub or music f ...
(DJ). Hailing from
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...
, DVLP initially embarked on his career in music as one-half of the production team Doe Boys, alongside his cousin Matthew "Filthy" Delgiorno. Working primarily in the hip hop,
pop Pop or POP may refer to: Arts, entertainment, and media Music * Pop music, a musical genre Artists * POP, a Japanese idol group now known as Gang Parade * Pop!, a UK pop group * Pop! featuring Angie Hart, an Australian band Albums * ''Pop'' (G ...
, and Latin genres, he has produced over 25 songs for American rapper
Lil Wayne Dwayne Michael Carter Jr. (born September 27, 1982), known professionally as Lil Wayne, is an American rapper, singer, songwriter, and record executive. His career began in 1995, at the age of 12, when he was signed by rapper Birdman (rapper), ...
, including the songs " Fireman" (2005) and " Blunt Blowin" (2011). In 2013, he gained major recognition when he produced the
Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem (; often stylized as EMINƎM), is an American rapper and record producer. He is credited with popularizing hip hop in middle America and is critically acclai ...
single "
Rap God "Rap God" is a song by American rapper Eminem. The song premiered via YouTube on October 14, 2013, and was released in the United States on October 15, 2013, as the third single from Eminem's eighth studio album, ''The Marshall Mathers LP 2'' ( ...
", which went on to reach number seven on the US ’’Billboard’’ Hot 100 chart.


Early life

Zayas was born in
New York City New York, often called New York City or NYC, is the most populous city in the United States. With a 2020 population of 8,804,190 distributed over , New York City is also the most densely populated major city in the U ...
.Ben Detrick, “Develop: Lil Wayne ‘Fireman’,” '' Scratch'', May/June 2006. He never had any formal musical training, although his family is involved in music.Bernard Hacker, “Beat Juggler,” ''Elemental'', June 2006, Issue #74. He first started DJing at the age of 11, using house and freestyle records. He went on to make mixtapes and perform at high school parties.


Career


Turntablism

While traveling around the world as a founding member of the turntablist collective The Allies (which also included Craze, J-Smoke, Spictakular, Infamous,
A-Trak Alain Macklovitch (born March 30, 1982), known by his stage name A-Trak, is a Canadian DJ, record producer, and record executive. He came to prominence in the late 2000s as an international club DJ and remix artist, known for incorporating highly ...
and Klever), he went by the moniker Develop. His emphasis was on beat juggling. In 1998, he won the ITF Beat Juggling Championship, defeating Total Eclipse of
The X-Ecutioners The X-Ecutioners are a group of American hip hop DJs/turntablists from New York City, New York. The group formed in 1989 and currently consists of three DJs, including Total Eclipse, DJ Boogie Blind, DJ Precision. Original members of the grou ...
in the finals. In 1999, he won the ITF Team Championship, and he was runner-up at the New York DMC Regional in 1998. In 2000, The Allies released an EP, ''D-Day''.


Beginnings in Production

In 2000, DVLP decided to end his career as a competitive DJ, in order to focus on producing and songwriting.Paul W. Arnold, “Doe Boys: Temperature’s Rising,” '' XXL'', April 2006. Shortly afterwards, he began collaborating with Filthy (his cousin, Matthew Delgiorno). The duo were known as the Doe Boys. After taking a few years off to hone his production skills, his first major production work was on the 2004 Grafh song "Damage is Done." He went on to produce four tracks on
Juelz Santana LaRon Louis James (born February 18, 1982), better known by his stage name Juelz Santana, is an American rapper and member of East Coast hip hop group The Diplomats, also known as Dipset. He is best known for his appearances on Cam'ron's 2002 s ...
's '' What the Game's Been Missing!'' (2005), also assisting with recording and engineering. DVLP has gone on to write and produce for Shells,
The Diplomats The Diplomats (also known as Dipset) is an American hip hop collective formed in 1997 by childhood friends Cam'ron and Jim Jones in Harlem, New York. The group was originally composed of Cam'ron, Jim Jones and Freekey Zekey, all of whom gre ...
(aka Dipset),
Kelly Rowland Kelendria Trene Rowland (born February 11, 1981) is an American singer, actress, and television personality. She rose to fame in the late 1990s as a member of Destiny's Child, one of the world's best-selling girl groups of all time. During the g ...
,
Fabolous John David Jackson (born November 18, 1977), better known by his stage name Fabolous, is an American rapper. Raised in Brooklyn, he first gained recognition while still a senior in high school, when he performed live on American music executive ...
,
Cam'ron Cameron Ezike Giles (born February 4, 1976), better known by his stage name Cam'ron, is an American rapper, record executive, and actor from Harlem, New York City. Beginning his career in the mid-1990s as Killa Cam, Giles signed to Lance "Un" ...
, DJ Clue?,
Fat Joe Joseph Antonio Cartagena (born August 19, 1970), better known by his stage name Fat Joe, is an American rapper from New York City. He began his music career as a member of hip hop group Diggin' in the Crates Crew (D.I.T.C.), then forged a so ...
, Jennifer Lopez,
Pitbull Pit bull is a term used in the United States for a type of dog descended from bulldogs and terriers, while in other countries such as the United Kingdom the term is used as an abbreviation of the American Pit Bull Terrier breed. The term was f ...
,
Nicki Minaj Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated flow in her rapping, alter egos and accents. ...
,
Rick Ross William Leonard Roberts II (born January 28, 1976), known professionally as Rick Ross, is an American rapper. Prior to releasing his debut single, "Hustlin'", in 2006, Ross was the subject of a bidding war, receiving offers from Diddy's Bad ...
,
John Legend John Roger Stephens (born December 28, 1978), known professionally as John Legend, is an American singer, songwriter, pianist, and record producer. He began his musical career by working behind the scenes, playing piano on Lauryn Hill's " Eve ...
and others.


Work with Lil Wayne

DVLP started working with
Lil Wayne Dwayne Michael Carter Jr. (born September 27, 1982), known professionally as Lil Wayne, is an American rapper, singer, songwriter, and record executive. His career began in 1995, at the age of 12, when he was signed by rapper Birdman (rapper), ...
in 2005, after
Juelz Santana LaRon Louis James (born February 18, 1982), better known by his stage name Juelz Santana, is an American rapper and member of East Coast hip hop group The Diplomats, also known as Dipset. He is best known for his appearances on Cam'ron's 2002 s ...
introduced them at his studio. The Doe Boys produced three tracks on ''
Tha Carter II ''Tha Carter II'' is the fifth studio album by American rapper Lil Wayne. It was released on December 6, 2005, by Cash Money Records, Young Money Entertainment and Universal Records. Recording sessions took place from 2004 to 2005, with Birdman ...
'', including the album's lead single, " Fireman," which reached #10 on the
Billboard Rap chart Hot Rap Songs (formerly known as Hot Rap Tracks and Hot Rap Singles) is a chart released weekly by ''Billboard'' in the United States. It lists the 25 most popular hip-hop/rap songs, calculated weekly by airplay on rhythmic and urban radio stat ...
and #32 on the ''Billboard'' Hot 100. "Fireman" was Lil Wayne's first single following his split from former producer
Mannie Fresh Byron Otto Thomas (born March 20, 1969), better known by his stage name Mannie Fresh, is an American music producer and rapper. He's best known for his productions on Cash Money Records releases, as well being half of the hip hop duo (alongside ...
.Rob Markman
“Lil Wayne, Gunplay Get ‘A Little Aggressive’ On Human Being II,”
MTV MTV (Originally an initialism of Music Television) is an American cable channel that launched on August 1, 1981. Based in New York City, it serves as the flagship property of the MTV Entertainment Group, part of Paramount Media Networks, a di ...
, March 26, 2013.
After ''Tha Carter II'', DVLP continued working with Lil Wayne; he has produced over 25 songs for him through 2013. In 2011, he dropped the vowels from his moniker and became DVLP. That year, for ''
Tha Carter IV ''Tha Carter IV'' is the ninth studio album by American rapper Lil Wayne, released on August 29, 2011, through Young Money Entertainment, Cash Money Records and Universal Republic Records. Recording sessions for the album began in late 2008, sh ...
'', he produced " Blunt Blowin," which reached #33 on the Billboard Hot 100 charts. Lil Wayne recorded the track on his first day back in the studio after being released from prison. Other notable tracks DVLP has produced for Lil Wayne include "What's Wrong With Them" featuring
Nicki Minaj Onika Tanya Maraj-Petty (; born December 8, 1982), known professionally as Nicki Minaj ( ), is a Trinidadian-born rapper based in the United States. She is known for her musical versatility, animated flow in her rapping, alter egos and accents. ...
, from 2010's ''
I Am Not a Human Being ''I Am Not a Human Being'' is the eighth studio album by the American rapper Lil Wayne. It had a digital release on September 27, 2010, and on compact disc on October 12, 2010, by Young Money Entertainment, Cash Money Records and Universal Motown ...
'', and "Beat The Shit" featuring Gunplay, from the 2013 album ''
I Am Not a Human Being II ''I Am Not a Human Being II'' is the tenth studio album by American rapper Lil Wayne. It was released on March 26, 2013, by Young Money Entertainment, Cash Money Records and Republic Records.Recording sessions took place during 2006 to 2012, ...
''.


Work with Eminem

DVLP produced
Eminem Marshall Bruce Mathers III (born October 17, 1972), known professionally as Eminem (; often stylized as EMINƎM), is an American rapper and record producer. He is credited with popularizing hip hop in middle America and is critically acclai ...
's "
Rap God "Rap God" is a song by American rapper Eminem. The song premiered via YouTube on October 14, 2013, and was released in the United States on October 15, 2013, as the third single from Eminem's eighth studio album, ''The Marshall Mathers LP 2'' ( ...
", released October 15, 2013, as the third single off ''
The Marshall Mathers LP 2 ''The Marshall Mathers LP 2'' is the eighth studio album by American rapper Eminem. It was released on November 5, 2013 by Aftermath Entertainment, Shady Records, and Interscope Records. The album is Eminem's last to have the involvement of inde ...
''. DVLP first created the track in 2011, without any particular artist in mind. His manager, Stephen Hacker of Hebrew Hustle, sent the track to Eminem in 2012 after Eminem's management team reached out to Hacker for tracks for his upcoming album. DVLP has since said that he can't imagine any other rapper on the track.Emmanuel C.M.
"Producer DVLP Thinks Eminem Is The Only One Who Could Handle The 'Rap God' Beat,"
''XXL'', November 4, 2013.
The song, about Eminem's history and the rappers who have inspired him,Kory Grow
“Eminem Declares Himself a ‘Rap God’,”
''
Rolling Stone ''Rolling Stone'' is an American monthly magazine that focuses on music, politics, and popular culture. It was founded in San Francisco, California, in 1967 by Jann Wenner, and the music critic Ralph J. Gleason. It was first known for its co ...
'', October 14, 2013.
was praised as being in line with the quality of Eminem's best offerings. It reached #1 on the Billboard Rap chart and #7 on the Hot 100 charts. At the inaugural YouTube Music Awards in 2013, Eminem shot a live video for "Rap God." An official music video for the song, shot in Detroit, was released in November 2013.


Pop Work

DVLP has collaborated with producer
RedOne Nadir Khayat ( ar, نادر الخياط; born 9 April 1972), better known by his stage name RedOne, is a Moroccan singer, songwriter, record producer and record executive. As a record producer and songwriter, he has worked with many high-profi ...
on records by a variety of pop artists. They co-produced
Paulina Rubio Paulina Susana Rubio Dosamantes (; born 17 June 1971) is a Mexican singer. Referred to as " The Golden Girl" and " Queen of Latin Pop", she first achieved recognition as a member of the successful pop group Timbiriche from 1982 through 1991. A ...
's 2012 single " Me Gustas Tanto," which reached #1 on the
Billboard A billboard (also called a hoarding in the UK and many other parts of the world) is a large outdoor advertising structure (a billing board), typically found in high-traffic areas such as alongside busy roads. Billboards present large advertis ...
Hot Latin Songs The ''Billboard'' Hot Latin Songs (formerly Hot Latin Tracks and Hot Latin 50) is a record chart in the United States for Latin songs, published weekly by ''Billboard'' magazine. Since October 2012, chart rankings are based on digital sales, r ...
chart and #2 on the Billboard Latin Pop Songs chart; and
Pitbull Pit bull is a term used in the United States for a type of dog descended from bulldogs and terriers, while in other countries such as the United Kingdom the term is used as an abbreviation of the American Pit Bull Terrier breed. The term was f ...
's 2012 single "
Get It Started "Get It Started" is a song by American recording artist Pitbull (rapper), Pitbull from his seventh studio album ''Global Warming (Pitbull album), Global Warming''. It was released on June 25, 2012 as the second single from the album by RCA Records ...
" featuring
Shakira Shakira Isabel Mebarak Ripoll ( , ; born 2 February 1977), professionally known by the mononym Shakira, is a Colombian singer and songwriter. Born and raised in Barranquilla, she has been referred to as the " Queen of Latin Music" and is ...
, which reached #28 on the Billboard Latin Pop Songs chart, #89 on the Billboard Hot 100, and was
certified gold Music recording certification is a system of certifying that a music recording has shipped, sold, or streamed a certain number of units. The threshold quantity varies by type (such as album, single, music video) and by nation or territory (see ...
in Canada. In 2011, as a member of the DJ duo The WAV.s (with Bilal the Chef), DVLP worked on
Enrique Iglesias Enrique Miguel Iglesias Preysler (; (born 8 May 1975) is a Spanish singer and songwriter. He started his recording career in the mid-1990s on the Mexican indie label Fonovisa and became the bestselling Spanish-language act of the decade. By th ...
's single " I Like How It Feels" featuring Pitbull,“Enrique Iglesias featuring The WAV.s and Pitbull – I Like How it Feels,”
Music Joining Apparel, October 1, 2011.
which reached #1 on the Billboard
Dance/Club Play Songs Dance Club Songs is a chart published weekly by ''Billboard'' magazine in the United States. It is a national look over of club disc jockey A disc jockey, more commonly abbreviated as DJ, is a person who plays recorded music for an audie ...
chart, #74 on the Billboard Hot 100, and was certified platinum in Canada and gold in Australia. DVLP and Bilal the Chef were featured in the song's video, directed by Iglesias. In 2010, DVLP formed the band Mad Ave Boys, now known as Dameht, producing their debut EP ''Electric Tape''. He also played bass and synth on the release.


Reggaeton

Around 2015, DVLP began producing Latin music for artists including Fuego,
J Balvin José Álvaro Osorio Balvín (born 7 May 1985), known professionally as J Balvin, is a Colombian singer and songwriter. He has been referred to as the " Prince of Reggaeton" (from Spanish: "Príncipe del Reggaetón"), and is one of the best-sell ...
, Justin Quiles, Matt Hunter and
Jencarlos Canela Jencarlos Canela (born April 21, 1988) is an American actor and singer. Canela starred in the telenovela '' Mi corazón insiste en Lola Volcán'', and two other telenovelas. In September 2013, he began a new project called "Scan Me" on his offi ...
. He produced two songs on J Balvin's album ''
Energia Energia or Energiya may refer to: * Energia (corporation), or S. P. Korolev Rocket and Space Corporation Energia, a Russian design bureau and manufacturer ** Energia (rocket), a Soviet rocket designed by the company *Energia (company), a company th ...
'', which reached number 1 on the ''Billboard'' Top Latin Albums chart and won Best Urban Music Album at the
2016 Latin Grammy Awards Sixteen or 16 may refer to: *16 (number), the natural number following 15 and preceding 17 *one of the years 16 BC, AD 16, 1916, 2016 Films * ''Pathinaaru'' or ''Sixteen'', a 2010 Tamil film * Sixteen (1943 film), ''Sixteen'' (1943 film), a 194 ...
. DVLP also produced "Ay Mi Dios" by IAmChino,
Pitbull Pit bull is a term used in the United States for a type of dog descended from bulldogs and terriers, while in other countries such as the United Kingdom the term is used as an abbreviation of the American Pit Bull Terrier breed. The term was f ...
,
Yandel Llandel Veguilla Malavé (born; January 14, 1977), known professionally as Yandel, is a Puerto Rican singer and songwriter and the half member of the reggaeton duo Wisin & Yandel. He released his first solo album, '' Quien Contra Mí'', in 2003. ...
and Chacal, which reached number 1 on the ''Billboard'' Latin Airplay and Tropical Airplay charts.


Transcend.ent

In 2017, DVLP launched the record label and management company Transcend.ent, which is partnered with
Universal Music Group Universal Music Group N.V. (often abbreviated as UMG and referred to as just Universal Music) is a Dutch– American multinational music corporation under Dutch law. UMG's corporate headquarters are located in Hilversum, Netherlands and its ...
. Their first signing was Matt Hunter.


Looplabs

DVLP is a partner in Looplabs, a cloud-based music studio collaborative allowing musicians to create and share tracks and compositions. In 2016, Looplabs partnered with
Beatport Beatport is an American electronic music-oriented online music store owned by LiveStyle. The company is based in Denver, Los Angeles, and Berlin. Beatport is oriented primarily towards DJs, selling full songs as well as resources that can be us ...
to provide loops, sounds and samples to Looplabs users with Beatport accounts, and to allow these users to publish tracks to Beatport's streaming platform.Leila Cobo
"Looplabs Teams with Beatport for Sounds and Streaming, Eyes Emerging Markets,"
''Billboard'', January 21, 2016.


Discography


Production Discography


Non-Commercial Release Discography

* Lil Wayne, "Yeah Develop" * Lil Wayne, "Brand New" * Lil Wayne, "When They Come For Me" * Lil Wayne, "Side Bitch" * Lil Wayne, "305" * Lil Wayne, "Done It" * Lil Wayne, "She's A Rider" * Lil Wayne, "Nigga Wit Money" * Lil Wayne, "Pump That Bass" * Lil Wayne, "Damage Is Done" * Lil Wayne ft.
Mack Maine Jermaine Anthony Preyan (born July 28, 1982), better known by his stage name Mack Maine, is an American record executive, songwriter, and rapper from New Orleans, Louisiana. Mack Maine has been the president of Young Money Entertainment since ...
, "Workin' Em" * Lil Wayne ft. Mack Maine & Boo, "Open Shop" * Lil Wayne & Juelz Santana, "I Can't Feel My Face" * Lil Wayne & Juelz Santana, "Welcome to the Concrete Jungle" * Lil Wayne ft. Juelz Santana, "
Always Strapped "Always Strapped" is the first single from rapper Birdman's fourth studio album, '' Priceless''. It was released officially on iTunes on March 17, 2009. The song features Lil Wayne and Mack Maine and was produced by Mr. Beatz. The song is a rewor ...
" (original) * Lil Wayne & Juelz Santana, "Pick & Roll" * Lil Wayne & Juelz Santana, "Favorite Things" * Lil Wayne ft.
Mike Tyson Michael Gerard Tyson (born June 30, 1966) is an American former professional boxer who competed from 1985 to 2005. Nicknamed "Iron Mike" and "Kid Dynamite" in his early career, and later known as "The Baddest Man on the Planet", Tyson is con ...
, "American Dream" * The Allies – ''D-Day'' (2000) * "Banoodles," ''Turntablist Revolution Vol. 1'' compilation (1999, as DJ Develop)


References


External links

* * {{DEFAULTSORT:DVLP 1978 births American hip hop record producers Living people Businesspeople from New York City East Coast hip hop musicians American hip hop DJs Musicians from New York City Record producers from New York (state)