A DVD card, also called Business Card DVD, is a

DVD The DVD (common abbreviation for digital video disc or digital versatile disc) is a digital optical disc data storage format. It was invented and developed in 1995 and first released on November 1, 1996, in Japan. The medium can store any ki ...

with the size and shape of a

business card Business cards are card stock, cards bearing business information about a company or individual. They are shared during formal introductions as a convenience and a memory aid. A business card typically includes the giver's name, types of co ...

. Much like a traditional

, is an optical based media whose primary function is

DVD-video DVD-Video is a consumer video format used to store digital video on DVDs. DVD-Video was the dominant consumer home video format in most of the world in the 2000s. As of 2024, it competes with the high-definition Blu-ray Disc, while both rece ...

playback and data storage. In the mid-late 2000s, the DVD card format has been used in the retail market to distribute sports and entertainment titles. However, leveraging its affinity with business, loyalty and payment cards, the DVD Card has also been used for promotional and marketing purposes. A DVD card contains data accessible by a computer, DVD player, PlayStation, Xbox, and most other devices that have the ability to read digital video disc (DVD) technology. Content on the card may range from movies and music to interactive games. When played in a computer, the card may connect to the Internet and drive traffic to web sites or pull information from online databases.

The seating device

DVD cards are both Windows and Macintosh compatible, but can only be played in a computer with a DVD-ROM tray or drawer. DVD cards may also be played in standard DVD players. The cards play in these machines by utilizing a seating device on the data side. There are two dominant seating devices currently used by DVD card manufacturers, the Plateau and the Ridge.

History

DVD cards first appeared in 2004 when Serious USA, Inc. released a 10 card set of

Manchester United Manchester United Football Club, commonly referred to as Man United (often stylised as Man Utd) or simply United, is a professional association football, football club based in Old Trafford (area), Old Trafford, Greater Manchester, Engl ...

DVD Cards. Each card featured a specific player and carried video highlights from that player's previous season. Each subsequent year through 2007, Serious USA, Inc. released a new set of Manchester United DVD cards. Various promotional DVD Cards have been used in direct mail, magazines, VIP passes, and event giveaways to promote various products and services.

Innovations

Since 2004, the DVD card has undergone a significant innovation and has appeared in retailers such as

Circuit City Circuit City Corporation, Inc., formerly Circuit City Stores, Inc., is an American consumer electronics retail company, which was founded in 1949 by Samuel Wurtzel as the Wards Company, operated stores across the United States, and pioneered th ...

and

Best Buy Best Buy Co., Inc. is an American multinational consumer electronics retailer headquartered in Richfield, Minnesota. Originally founded by Richard M. Schulze and James Wheeler in 1966 as an audio specialty store called Sound of Music, it was r ...

as a DVD Gift Card. As opposed to traditional DVD technology, the DVD Gift Card is less than 1 mm thick and carries a magnetic stripe used to activate and redeem the Card's value. The Card is the same size as a credit card, 85 mm × 54 mm, and carries up to 160 MB of digital content. In December 2004, Interactive Card Solutions, now iActivecard LLC, was formed to exclusively create and set the standards for the interactive gift card market. The founders, Cory Perkins and Casey Archer, which helped create the Best Buy / Disney gift card, pursued a strategy to create a series of DVD gift cards first with additional applications as: # Insurance Cards # Coupon Cards # Hotel Room Keys # Loyalty Cards # Frequent Flier Cards # Payroll Cards and more The interactive gift card is the result of years of proprietary development and combines separate industries including Optical Media Manufacturing, Card Personalization, Interactive Marketing and Software Development. Several patents protecting the iActivecard include U.S. patents #6,597,653, #6,484,940, #7,080,783, #6,747,930 B1, 7,308,696 B2, #6,510,124 B1, and #6,762,988. iActivecard LLC has developed a contactless interactive transaction card which combines

RFID Radio-frequency identification (RFID) uses electromagnetic fields to automatically identify and track tags attached to objects. An RFID system consists of a tiny radio transponder called a tag, a radio receiver, and a transmitter. When tri ...

technology embedded in a DVD as another alternative to a

plastic card Plastic cards usually serve as identity documents, thus providing authentication. In combination with other assets that complement the data stored on the card, like Personal identification number, PIN numbers, they also serve authorization purpose ...

. Another participant in the interactive gift card, Serious USA, Inc., filed for bankruptcy on October 9, 2009. A May 22, 2008 lawsuit vs. Interactive Cards Solutions was dismissed with prejudice on December 18, 2008(4). Iactivecard LLC licensed nine Serious USA, Inc. patents in January 2009 prior to Serious' bankruptcy filing.

Shape, size and capacity

There are two shapes: * Rectangular. This DVD card is called rectangle DVD. * Oval. This Business Card DVD is called oval DVD. The capacity is variable, related to the shape and the changeable size: * The rectangular Business Card DVD can have a capacity of 330 MB on a size of 85 mm x 58 mm or of 86mm x 61mm. It can also own 570 MB on 85 mm x 64 mm. * The oval DVD card can have 330 MB on 80 mm x 61 mm. It can also own 335 MB on 80 mm x 60 mm. Besides, it may have 620 MB on 80 mm x 66 mm.Business Card DVD Replication
(Corporate Disk Co.)

References

{{DEFAULTSORT:Dvd Card DVD

The seating device

History

Innovations

Shape, size and capacity

See also

References