The DS Group (Dharampal Satyapal Group) is a multi-business corporation and an

FMCG Fast-moving consumer goods (FMCG), also known as consumer packaged goods (CPG), are products that are sold quickly and at a relatively low cost. Examples include non-durable household goods such as packaged foods, beverages, toiletries, cand ...

conglomerate Conglomerate or conglomeration may refer to: * Conglomerate (company) * Conglomerate (geology) * Conglomerate (mathematics) In popular culture: * The Conglomerate (American group), a production crew and musical group founded by Busta Rhymes ** C ...

with an Indian and international presence. Founded in 1929 and headquartered in

Noida Noida, short for New Okhla Industrial Development Authority, is a planned city located in Gautam Buddha Nagar district of the Indian state of Uttar Pradesh. Noida is a satellite city of Delhi and is a part of the National Capital Region (India) ...

, the group has diversified into mouth freshener,

food and beverage The foodservice (US English) or catering (British English) industry includes the businesses, institutions, and companies which prepare meals outside the home. It includes restaurants, school and hospital cafeterias, catering operations, and man ...

, confectionery,

dairy A dairy is a business enterprise established for the harvesting or processing (or both) of animal milk – mostly from cows or buffaloes, but also from goats, sheep, horses, or camels – for human consumption. A dairy is typically located on ...

hospitality Hospitality is the relationship between a guest and a host, wherein the host receives the guest with some amount of goodwill, including the reception and entertainment of guests, visitors, or strangers. Louis de Jaucourt, Louis, chevalier de J ...

, agri, and luxury retail, premium flavoured

tobacco Tobacco is the common name of several plants in the genus '' Nicotiana'' of the family Solanaceae, and the general term for any product prepared from the cured leaves of these plants. More than 70 species of tobacco are known, but the ch ...

& other businesses. Third-generation entrepreneurs, Ravinder Kumar and Rajiv Kumar manage and own the group.

History

1920s

Dharampal Sugandhi, the founder of DS Group, established a small perfumery store in

Chandni Chowk The Chandni Chowk, also known as Moonlight Square is one of the oldest and busiest markets in Old Delhi, India. It is located close to the Old Delhi Railway Station. The Red Fort monument is located at the eastern end of Chandni Chowk. It was ...

Delhi Delhi, officially the National Capital Territory (NCT) of Delhi, is a city and a union territory of India containing New Delhi, the capital of India. Straddling the Yamuna river, primarily its western or right bank, Delhi shares borders wi ...

in 1929. He created products using essential oils such as Agarbattis, Flavoured supari, Gulabjal, and

Tobacco Tobacco is the common name of several plants in the genus '' Nicotiana'' of the family Solanaceae, and the general term for any product prepared from the cured leaves of these plants. More than 70 species of tobacco are known, but the ch ...

. Over time, his blended tobacco gained popularity.

1940s

By the late 1940s Lala Dharampal Sugandhi’s son Satyapal Sugandhi, the founder of DS Group joined the business. The company introduced its inaugural tobacco brand called 'BABA' in India in 1958. The company went on to launch a range of other brands, including 'Tulsi'.

Diversification and expansion

‘Rajnigandha’ the Mouth Freshener and ‘Pass Pass’, the confectionery brand established new categories. The Group diversified in foods and beverages in the year 1987 with Catch Salt & Pepper sprinklers. The beverage range was launched with ‘Catch Natural Spring Water’ in 1999, followed by mixers, clear flavored water, soft drinks, and juice beverages. The Group further added Rajnigandha Silver Pearls, Maze, Chingles, and Pass Pass Pulse to its confectionery vertical. The Group made its entry into the hospitality industry by acquiring properties in both the business and leisure segments. Additionally, the Group has also invested in the Agri sector, which includes an agroforestry division,

hydroponics Hydroponics is a type of horticulture and a subset of hydroculture which involves growing plants, usually crops or medicinal plants, without soil, by using water-based mineral nutrient solutions in aqueous solvents. Terrestrial or aquatic plan ...

using greenhouses to cultivate various exotic crops, vegetables, and flowers. In 2022, the group's headquarters was awarded Leadership in Energy and Environmental Design (LEED) Platinum certification, under the US Green Building Council (USGBC) for being a green building.

Corporate museum

DS Group Headquarters has a Corporate Museum called 'The Journey' that showcases its legacy and honors the founders. It is divided into five sections and offers an experiential museum experience.

References

{{Reflist Conglomerate companies of India Companies based in Noida Indian companies established in 1929 Conglomerate companies established in 1929