is a Japan-based

electronic commerce E-commerce (electronic commerce) refers to Commerce, commercial activities including the electronic buying or selling Goods and services, products and services which are conducted on online platforms or over the Internet. E-commerce draws on tec ...

and Internet company with a diversified group of businesses that includes

online shopping Online shopping is a form of electronic commerce which allows consumers to directly buy goods or services from a seller over the Internet using a web browser or a mobile app. Consumers find a product of interest by visiting the website of th ...

eikaiwa or are English conversation schools, usually privately operated, in Japan. It is a combination of the word and or . Although the Japanese public education system mandates that English be taught as part of the curriculum from the fifth grade, ...

, and

video on demand Video on demand (VOD) is a media distribution system that allows users to access videos, television shows and films Digital distribution, digitally on request. These multimedia are accessed without a traditional video playback device and a typica ...

service. The company manages DMM.com, an online entertainment site that allows users to purchase goods and services like

e-books An ebook (short for electronic book), also spelled as e-book or eBook, is a book publication made available in electronic form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. A ...

, games, mainstream DVD releases, and

3D printing 3D printing, or additive manufacturing, is the construction of a three-dimensional object from a CAD model or a digital 3D model. It can be done in a variety of processes in which material is deposited, joined or solidified under computer ...

. As of February 2024, DMM.com had over 45 million registered users.

Outline

DMM.com's core business areas include

, rental service and

service. Rental services cover products from CD/DVD to clothes and house wares. Another key business of the company,

service, offers a selection of

anime is a Traditional animation, hand-drawn and computer animation, computer-generated animation originating from Japan. Outside Japan and in English, ''anime'' refers specifically to animation produced in Japan. However, , in Japan and in Ja ...

, movies, drama and other

online streaming Streaming media refers to multimedia delivered through a network for playback using a media player. Media is transferred in a ''stream'' of packets from a server to a client and is rendered in real-time; this contrasts with file downl ...

options. Other services provided include

solar panel A solar panel is a device that converts sunlight into electricity by using photovoltaic (PV) cells. PV cells are made of materials that produce excited electrons when exposed to light. These electrons flow through a circuit and produce direct ...

services, charity auctions,

online games An online game is a video game that is either partially or primarily played through the Internet or any other computer network available. Online games are ubiquitous on modern gaming platforms, including PCs, consoles and mobile devices, a ...

, online English education service, and 3D printing. Its subsidiary company DMM.com Securities provides

forex The foreign exchange market (forex, FX, or currency market) is a global decentralization, decentralized or Over-the-counter (finance), over-the-counter (OTC) Market (economics), market for the trading of currency, currencies. This market det ...

service to individual investors.

Milestones

;1999 *

Keishi Kameyama is a Japanese billionaire businessman, chairman of the internet company DMM.com is a Japan-based electronic commerce and Internet company with a diversified group of businesses that includes online shopping, eikaiwa, and video on demand serv ...

founded Digital Media Mart Co., Ltd. on 17 November ;2002 * Relocation of headquarter from Shibuya to Ebisu * Launched of corporate website – “DMM” with provision of

and video on demand service ;2003 * Renamed the website as “DMM.com” and launched DVD rental service in April * Established the site “DMM.com” for

service,

and

on 4 July ;2004 * Started monthly subscription

video streaming Video on demand (VOD) is a media distribution system that allows users to access videos, television shows and films digitally on request. These multimedia are accessed without a traditional video playback device and a typical static broadcasting ...

service and

e-book An ebook (short for electronic book), also spelled as e-book or eBook, is a book publication made available in electronic form, consisting of text, images, or both, readable on the flat-panel display of computers or other electronic devices. Al ...

service ;2005 * Extended the products for rental service to CD and comic ;2006 * Aired the first TV commercial * The company reached 500,000 members in March ;2007 * The company further grew over 1 million members in June ;2008 * Released DMM.TV service in July ;2009 * Debuted monthly subscription

service for

AKB48 AKB48 (pronounced ''A.K.B. Forty-Eight'') is a Japanese idol musical girl group named after the Akihabara area in Tokyo, where the group's theater is located. AKB48 has sold more records than any other female musical act in Japanese history. AK ...

LIVE!! ON DEMAND in February * Acquired SVC Securities (Predecessor of DMM.com Securities) and entered the

industry in March * Established DMMFX in July * DMM.TV for Blu-ray Disc service in August ;2010 * Further extended the products for rental service to fashion and varieties of goods * Launched DMM point auction service on 3 August * Started DMM coupon service on 1 December ;2011 * Renamed Digital Media Mart Co., Ltd. as DMM.com Co., Ltd. on 1 February * Launched

online game An online game is a video game that is either partially or primarily played through the Internet or any other computer network available. Online games are ubiquitous on modern gaming platforms, including PCs, consoles and mobile devices, a ...

service for feature phone in November ;2012 * Launched B2B

business in February which also enable the construction of

solar power Solar power, also known as solar electricity, is the conversion of energy from sunlight into electricity, either directly using photovoltaics (PV) or indirectly using concentrated solar power. Solar panels use the photovoltaic effect to c ...

station * Launched

service for

smartphone A smartphone is a mobile phone with advanced computing capabilities. It typically has a touchscreen interface, allowing users to access a wide range of applications and services, such as web browsing, email, and social media, as well as multi ...

s and PCs in April * Ended DMM.TV for Blu-ray Disc service on 28 September ;2013 * Established online English education service in May * Launched the printing centre in Japan and started

service in July ;2014 * Launched VR

service in November, a service which allows user to watch video with 360 degrees panorama * Established DMM mobile, the

MVNO A mobile virtual network operator (MVNO) is a wireless communications services provider that does not own the wireless network infrastructure over which it provides services to its customers. An MVNO enters into a business agreement with a mobil ...

service in December ;2015 * Started DMM.make ROBOTS service in January * Launched DMM.make cloud sourcing service in February ;2016 * DMM Games entered a partnership with

Gaijin Entertainment Gaijin Entertainment is a Hungarian video game developer headquartered in Budapest. The company is mostly known for '' War Thunder, Crossout'', '' Star Conflict'', '' CRSED: Cuisine Royale'' (formerly known as ''Cuisine Royale'' and ''CRSED: ...

to assist in the localisation, development and production of

War Thunder ''War Thunder'' is a 2013 free-to-play vehicular combat multiplayer video game produced by Gaijin Entertainment for Microsoft Windows, macOS, Linux, PlayStation 4, Xbox One, PlayStation 5, Xbox Series X/S, Oculus, and Vive. It was first relea ...

;2017 * Launched DMM Pictures, a label for producing

. * Became owner of

Belgian First Division A The Belgian Pro League (; ; ), officially the Jupiler Pro League () for sponsor Jupiler, is a professional association football league in Belgium and the highest level of the Belgian football league system. Contested by 16 clubs from the 2023– ...

club

Sint-Truiden Sint-Truiden (; ; ) is a City status in Belgium, city and Municipalities in Belgium, municipality located in the Provinces of Belgium, province of Limburg (Belgium), Limburg, Flemish Region, Belgium. With more than 41,500 inhabitants, it is on ...

. * Launched the DMM Dream Club, a group where members can invest and own a stock of a

race horse ''Race Horse'' was an 1850 clipper barque. She set a record of 109 days from New York to San Francisco during the first Clipper Race around the Horn. Construction ''Race Horse'' was similar to a barque built by Samuel Hall a few years earlier, ...

. ;2021 *

Loves Only You Loves Only You (, foaled 26 March 2016) is a Japanese Thoroughbred racehorse. She showed promise as a two-year-old when she won both her races. In the following spring she took the Wasurenagusa Sho before extending her unbeaten run to four by wi ...

, one of the horses owned by DMM Dream Club, wins the

Breeders' Cup Filly & Mare Turf The Breeders' Cup Filly & Mare Turf is a Weight for Age Thoroughbred horse race on turf for fillies and mares, three years old and up. It is held annually at a different racetrack in the United States as part of the Breeders' Cup World Championsh ...

and

Hong Kong Cup The Hong Kong Cup is a Conditions races, Group 1 Flat racing, flat Horse racing, horse race in Hong Kong which is open to thoroughbreds aged three years or older. It is run over a distance of 2000 metres (about miles or 10 furlongs) at Sha Tin Ra ...

of that year before retiring to stud. ;2023 *Launches CUE, an

studio headed by Rui Kuroki. ;2024 * Changed the video codec of DMM.TV to

AV1 AOMedia Video 1 (AV1) is an open, royalty-free video coding format initially designed for video transmissions over the Internet. It was developed as a successor to VP9 by the Alliance for Open Media (AOMedia), a consortium founded in 2015 tha ...

from

H.264 Advanced Video Coding (AVC), also referred to as H.264 or MPEG-4 Part 10, is a video compression standard based on block-oriented, motion-compensated coding. It is by far the most commonly used format for the recording, compression, and d ...

in July

DMM Games

* ''

Kantai Collection , abbreviated as , is a Japanese free-to-play web browser game developed by Kadokawa Games and published by DMM.com. The central theme of the game is the representation of World War II warships Moe anthropomorphism, personified as teenage girls ...

'' * ' * ' * ''

Touken Ranbu is a free-to-play collectible card browser video game developed by Nitroplus and DMM Games. The game was launched in Japan in January 2015, in mainland China in 2017, and worldwide in April 2021. The franchise has inspired and been adapted a ...

'' * ' * ' * ''Princess Wars'' * ''Jewel Princess'' * ' * '' Shiro Project:RE'' * ''

Bungo and Alchemist , also known as , is a free-to-play collectible card browser video game launched in Japan on November 1, 2016, with a mobile port of the game releasing on June 14, 2017. The game is developed by EXNOA and published by DMM.com. Gameplay In the ...

'' * ' * ''School Servants!'' * ' * ' * ''Gemini Seed'' * ' * ''Kabaneri of the Iron Castle'' * ' * ''Fruits Fulcute!'' * ''Alice Closet'' * ''Ayakashi Rumble!'' * ''Getariki Z'' * ''

Djibril – The Devil Angel is an eroge visual novel series created by Frontwing composed of the classic entries and one spinoff, titled ''MegaChu.'' Each of the entries have also spawned trimmed down erotic OVA releases, which enjoyed mild popularity in the west. ...

'' * ''Astel Machina of Hoshisai'' * ''

Stationflow ''Stationflow'' (stylised as ''STATIONflow'') is a casual-simulation video game developed and published by DMM Games. It was released for Microsoft Windows on 15 April 2020. Gameplay Unlike '' Mini Metro'', which focus on the design of metro l ...

'' * '' Mist Train Girls'' * '' Tenkei Paradox'' * '' Monster Musume TD'' * '' Legend Clover'' * '' Magicami'' * '' Otogi Frontier'' * ''

Dead or Alive Xtreme Venus Vacation is a sports video game developed by Team Ninja and published by Koei Tecmo. It was released on March 24, 2016, as ''Dead or Alive Xtreme 3: Fortune'' for PlayStation 4 and as ''Dead or Alive Xtreme 3: Venus'' for PlayStation Vita. An updated ve ...

References

External links

* (İn Japanese)
Bloomberg Business profile
{{Authority control Distribution companies based in Tokyo Ebook suppliers Internet properties established in 1999 Internet technology companies of Japan Internet television streaming services Japanese companies established in 1999 Mobile game companies Online retailers of Japan Retail companies based in Tokyo Retail companies established in 1999 Subscription video on demand services Video game development companies Video game publishers Video rental services