DL1961 is a global premium denim brand that is carried in hundreds of stores. The brand was founded in 2008 using XFIT LYCRA, a fabric it has patented. XFIT is a
cotton
Cotton (), first recorded in ancient India, is a soft, fluffy staple fiber that grows in a boll, or protective case, around the seeds of the cotton plants of the genus '' Gossypium'' in the mallow family Malvaceae. The fiber is almost pure ...
-wrapped
Lycra
Spandex, Lycra, or elastane is a synthetic fiber known for its exceptional elasticity (physics), elasticity. It is a polyether-polyurea copolymer that was invented in 1958 by chemist Joseph Shivers at DuPont.
Name
The name ''spandex'', which ...
thread intertwined with
polyester
Polyester is a category of polymers that contain one or two ester linkages in every repeat unit of their main chain. As a specific material, it most commonly refers to a type called polyethylene terephthalate (PET). Polyesters include some natura ...
made by DL parent company ADM Denim, which was founded by Faisal and
Meliha Ahmed. The company uses an eco-friendly manufacturing process that it introduced in 2013 to use less water, waste, and dye.
The brand has a maternity line.
The company uses renewable energy from solar panels for their factory operations. According to the DL1961 CEO, Zahra Ahmed, the brand is "centered around innovation and technology".
According to ''
Vogue
Vogue may refer to:
Business
* ''Vogue'' (magazine), a US fashion magazine
** British ''Vogue'', a British fashion magazine
** '' Vogue Adria'', a fashion magazine for former Yugoslav countries
** ''Vogue Arabia'', an Arab fashion magazine
** ' ...
'' journalist, Liana Satenstein, DL1961 is "known for its jumpsuits and easygoing styles". ''
Chicago Tribune
The ''Chicago Tribune'' is an American daily newspaper based in Chicago, Illinois, United States. Founded in 1847, it was formerly self-styled as the "World's Greatest Newspaper", a slogan from which its once integrated WGN (AM), WGN radio and ...
'' journalist Alexia Elejalde-Ruiz says the brand is known for its "four-way stretch, designed to be slimming and to prevent sagging".
''
Glamour'' journalist Fawnia Soo Hoo described the brand as "The high-tech, eco-chic jean".
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Notes
External links
*
Clothing brands of the United States
Clothing retailers of the United States
Jeans by brand
Companies based in New York City
Clothing companies established in 2008
2008 establishments in New York (state)
2000s fashion
2010s fashion
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