DJ Spanish Fly (born Antonio D. Kimbrough January 16, 1970) is an American DJ, rapper, writer, and music producer from Memphis, Tennessee. Known as the "Godfather of Memphis Rap," he is credited with pioneering the
Memphis rap scene and influencing the development of the
phonk
Phonk () is a subgenre of hip hop music, hip hop and trap music directly inspired by 1990s Memphis rap. The genre is characterized by its use of vintage Memphis rap vocals, chopped and screwed production techniques, and Sampling (music), sample ...
genre. DJ Spanish Fly also introduced the "
jooking" dance style.
Early life
DJ Spanish Fly was born and raised in
Memphis, Tennessee
Memphis is a city in Shelby County, Tennessee, United States, and its county seat. Situated along the Mississippi River, it had a population of 633,104 at the 2020 United States census, 2020 census, making it the List of municipalities in Tenne ...
, in the
South Memphis neighborhood of Clementine, located near Elvis Presley Blvd. Growing up in a city with a rich musical heritage, he was exposed to blues, soul, and funk, which significantly influenced his musical development.
Career
Spanish Fly began his career in the mid-1980s, DJing at local parties and clubs. He was part of the "True Blue Cru," a group known for its dedication to hip-hop and unique promotional methods. His early performances were marked by
beatboxing
Beatboxing (also, and sometimes, called beat boxing) is a form of vocal percussion primarily involving the art of mimicking drum machines (usually a Roland TR-808, TR-808), using one's mouth, lips, tongue, and voice.[rapping
Rapping (also rhyming, flowing, spitting, emceeing, or MCing) is an artistic form of vocal delivery and emotive expression that incorporates " rhyme, rhythmic speech, and ommonlystreet vernacular". It is usually performed over a backin ...]
, and
mixing, which led to his residency at Club No Name, a key venue in Memphis.
He was, according to Jean-Pierre Labarthe, one of the first to introduce hip hop in Memphis nightclubs.
He also made regular appearances on local station 101.1 FM's Hotmix Hour between 1984 and 1985.
By the late 1980s, DJ Spanish Fly was a prominent figure in Memphis, known for transforming the local music scene with his slower, bass-heavy sound featuring 808 beats and gangsta themes.
Given his music's themes, he distributed his music on self-produced audio cassettes, Memphis nightclubs not wanting to play this type of music. His mixtapes, distributed across the South, played a crucial role in establishing the Memphis rap sound.
His
mixtape
In the modern music industry, a mixtape is a musical project, typically with looser constraints than that of an album or extended play. Unlike the traditional album or extended play, mixtapes are labeled as laid-back projects that allow artists mo ...
s were influential across the
South
South is one of the cardinal directions or compass points. The direction is the opposite of north and is perpendicular to both west and east.
Etymology
The word ''south'' comes from Old English ''sūþ'', from earlier Proto-Germanic ''*sunþa ...
, often copied and shared at major events like
Mardi Gras in New Orleans
The holiday of Mardi Gras is celebrated in southern Louisiana, including the city of New Orleans. Celebrations are concentrated for about two weeks before and through Shrove Tuesday, the day before Ash Wednesday (the start of lent in the Wester ...
and
Freaknik in
Atlanta
Atlanta ( ) is the List of capitals in the United States, capital and List of municipalities in Georgia (U.S. state), most populous city in the U.S. state of Georgia (U.S. state), Georgia. It is the county seat, seat of Fulton County, Georg ...
. His work laid the groundwork for future Memphis artists, including
Three 6 Mafia
Three 6 Mafia is an American hip-hop group from Memphis, Tennessee, formed in 1991. Emerging as a horror-themed underground hip-hop group, they went on to enjoy mainstream success. The group's 1995 debut album ''Mystic Stylez'' became an influen ...
,
8Ball & MJG
8Ball & MJG is an American hip hop music, hip hop duo from Orange Mound, Memphis, Orange Mound, Memphis, Tennessee. They met at Ridgeway Middle School (Memphis, Tennessee), Ridgeway Middle School in 1984. In 1993, the duo released their debut al ...
, DJ Squeeky, and others.
DJ Spanish Fly remains active, continuing to perform and produce new music. He has collaborated with various artists and featured on albums like Three 6 Mafia's Las 2 Walk (2008).
In 2009, he has been a DJ on Hot 107 radio in Memphis.
In 2021, he continued to DJ at parties, and played on the ''Fly by Night'' radio show on WYXR 91.7 FM.
His ongoing influence is evident in contemporary
Southern rap
Southern hip-hop, also known as Southern rap, South Coast hip-hop, or dirty south, is a blanket term for a regional genre of American hip-hop music that emerged in the Southern United States, especially in Georgia, Texas, Louisiana, Tennessee, ...
.
Influence and legacy
DJ Spanish Fly is considered a pioneer of Memphis rap, a genre characterized by its dark, lo-fi beats and explicit lyrics. His work at clubs like "No Name" and "Expo" during the late 1980s and early 1990s marked a significant shift from disco to a more aggressive, underground sound.
His song ''Smokin' Onion'' has been particularly influential, being the first song to introduce the
Triggerman beat, which was later used in many
Southern hip hop
Southern hip-hop, also known as Southern rap, South Coast hip-hop, or dirty south, is a blanket term for a regional genre of American hip-hop music that emerged in the Southern United States, especially in Georgia, Texas, Louisiana, Tennessee ...
songs. The song is built around a
gangsta rap
Gangsta rap or gangster rap, initially called reality rap, is a subgenre of rap music that conveys the culture, values, and experiences of urban gangs and street hustlers, frequently discussing unpleasant realities of the world in general th ...
narrative and evokes the use of cannabis.
His song ''Gangsta Walk'' would also give birth to
an eponymous dance, which is often considered as an ancestor of Memphis jookin.
During the 2000s and the 2010s, his songs enjoyed a revival thanks to music sharing on the Internet.
Spanish Fly's influence on Memphis rap was highlighted in Season 4 of the Netflix series Hip Hop Evolution, which explores his impact on the genre and the broader hip-hop landscape.
In 2022, part of
Lil Buck
Charles "Lil Buck" Riley (born May 25, 1988) is an American dancer, actor and model from Memphis, Tennessee, who specializes in a style of street dance called jookin. He gained popularity after director Spike Jonze used his cell phone to record ...
's dance show ''Memphis Jookin': The Show'' is dedicated to representing DJ Spanish Fly's influence on the Memphis hip hop scene.
DJ Spanish Fly's contributions to hip-hop have been acknowledged locally and nationally. In 2006, he received the Pioneer of Memphis Hip-Hop award from the Unified Memphis Artist Association (UMAA). His influence is recognized by artists such as Three 6 Mafia, Project Pat, and Yo Gotti.
Partial discography
* ''Unfinished Business'' (1986)
* ''Triggaman Break'' (1988)
* ''Smokin’ Onion'' (1989)
* ''Get Buck Motherf''**a* (1990)
* ''DJ Spanish Fly: The Mixtape'' (1991)
See also
*
Memphis rap
Memphis rap, also known as Memphis hip hop, or Memphis horrorcore, is a regional subgenre of hip hop music that originated in Memphis, Tennessee in the mid-late 1980s.
Characteristics
Memphis rap has been has been characterized as being low bu ...
*
Three 6 Mafia
Three 6 Mafia is an American hip-hop group from Memphis, Tennessee, formed in 1991. Emerging as a horror-themed underground hip-hop group, they went on to enjoy mainstream success. The group's 1995 debut album ''Mystic Stylez'' became an influen ...
*
8Ball & MJG
8Ball & MJG is an American hip hop music, hip hop duo from Orange Mound, Memphis, Orange Mound, Memphis, Tennessee. They met at Ridgeway Middle School (Memphis, Tennessee), Ridgeway Middle School in 1984. In 1993, the duo released their debut al ...
*
History of Southern hip-hop
References
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American hip-hop DJs
Rappers from Memphis, Tennessee
1970 births
Living people