Rashida Gonzalez Robinson (17 July 1980) better known as DJ Rashida, is an American DJ known for her fusion of

hip-hop Hip-hop or hip hop (originally disco rap) is a popular music genre that emerged in the early 1970s from the African-American community of New York City. The style is characterized by its synthesis of a wide range of musical techniques. Hi ...

, funk,

soul music Soul music is a popular music genre that originated in African-American culture, African-American African-American neighborhood, communities throughout the United States in the late 1950s and early 1960s. Catchy rhythms, stressed by handclaps ...

, dancehall,

house music House is a genre of electronic dance music characterized by a repetitive Four on the floor (music), four-on-the-floor beat and a typical tempo of 115–130 beats per minute. It was created by DJs and music producers from Chicago's underground ...

pop music Pop music is a genre of popular music that originated in its modern form during the mid-1950s in the United States and the United Kingdom.S. Frith, W. Straw, and J. Street, eds, ''iarchive:cambridgecompani00frit, The Cambridge Companion to Pop ...

and

rock music Rock is a Music genre, genre of popular music that originated in the United States as "rock and roll" in the late 1940s and early 1950s, developing into a range of styles from the mid-1960s, primarily in the United States and the United Kingdo ...

. She has played in London, New York, Tokyo,

Dubai Dubai (Help:IPA/English, /duːˈbaɪ/ Help:Pronunciation respelling key, ''doo-BYE''; Modern Standard Arabic, Modern Standard Arabic: ; Emirati Arabic, Emirati Arabic: , Romanization of Arabic, romanized: Help:IPA/English, /diˈbej/) is the Lis ...

Ibiza Ibiza (; ; ; #Names and pronunciation, see below) or Iviza is a Spanish island in the Mediterranean Sea off the eastern coast of the Iberian Peninsula. It is 150 kilometres (93 miles) from the city of Valencia. It is the third largest of th ...

, Sydney, Paris and Madrid.

Career

After getting her first pair of turntables in 1998, DJ Rashida has gone on to play her signature fusion of hip-hop, funk, soul, dancehall, and house around the globe at music festivals, concerts, private events & on television. In 2004 after playing what would be the first of many parties for The Artist, Prince approached her about collaborating. Soon after, (and for the next 10 years) she would tour the world with the superstar, spinning as an opener for his shows, as well as at his private parties, special events and performing live with him on shows such as The Tonight Show, George Lopez, and The BET Awards. In addition to her work with Prince, she is a familiar sight at the world’s most important music festivals, playing for thousands at Super Sonic in Tokyo, Good Vibrations in Sydney & the Lollapalooza Festival in Chicago to name a few. She was the house DJ on MTV’s America’s Best Dance Crew as well as on The Arsenio Hall Show revival. She is frequently called upon to spin for a bevy of corporate and celebrity clients worldwide. Rashida has also crossed the globe touring with Grammy-winning & nominated artists Kelis, Cee-Lo Green, and Pharrell Williams. Today she continues to tour and play for artists & clients around the world, most recently as the opener for Bruno Mars 24k Magic World Tour (US, Europe & Africa.) Acclaimed not only for her deejay skills, but also as a cultural influencer, and fashionista, Rashida has been featured in Vogue Italia, Essence, Vibe, The Source, Flaunt, Remix, Dazed & Confused & Refinery 29 to name a few. She is currently the campaign model for Avant-garde sunglass makers GreyAnt. Rashida has also made cameos as herself in music videos like Prince’s Black Sweat and most recently Finesse by Bruno Mars. Robinson was the on-set DJ for the first three seasons of MTV's ''

Randy Jackson Presents America's Best Dance Crew ''America's Best Dance Crew'', often abbreviated as ''ABDC'', is an American competitive dance reality television series featuring both national and international dance crews. The show was produced by singer, record producer, and former ''Ameri ...

.'' In 2012, President

Barack Obama Barack Hussein Obama II (born August 4, 1961) is an American politician who was the 44th president of the United States from 2009 to 2017. A member of the Democratic Party, he was the first African American president in American history. O ...

chose Robinson to be one of three "DJs for Obama," as part of his reelection campaign." 'DJs For Obama': New Campaign Video Features Steve Aoki, D-Nice, DJ Cassidy, DJ Rashida & More"
''Huffington Post'', 08/15/2012 Kia Makarechi Robinson has been featured in

Vogue Italia ''Vogue Italia'' is the Italian edition of '' Vogue'' magazine owned by Condé Nast International. In publication since 1964, it has been called the top fashion magazine in the world. The publication is currently edited by Francesca Ragazzi and ...

, People,

Us Weekly ''Us Weekly'' is an American weekly celebrity and entertainment magazine based in New York City. ''Us Weekly'' was founded in 1977 by The New York Times Company, which sold it in 1980. It was acquired by Wenner Media in 1986, and sold to Ameri ...

Essence Essence () has various meanings and uses for different thinkers and in different contexts. It is used in philosophy and theology as a designation for the property (philosophy), property or set of properties or attributes that make an entity the ...

,"Closet Envy: DJ Rashida"
''Essence'', Zandile Blay, December 14, 2010

944 Magazine ''944 Magazine'' was a regional fashion, entertainment and lifestyle publication that operated in the United States from 2001 to 2011. History The original 944 Media company was founded in Phoenix in 2001 by Marc Lotenberg. Later it became part ...

, Vibe, Flaunt,

Remix A remix, also sometimes called reorchestration or rework, is a piece of media which has been altered or contorted from its original state by adding, removing, or changing pieces of the item. A song, piece of artwork, book, poem, or photograph ca ...

, and Dazed & Confused.

References

*http://firehousemanagement.com/NEWS/News/Remix%20Magazine.pdf *http://latimesblogs.latimes.com/showtracker/2008/07/americas-best-5.html {{DEFAULTSORT:Rashida, DJ 1980 births Living people