''DIY Week'' is a British fortnightly business-to-business magazine for those in the
do it yourself
"Do it yourself" ("DIY") is the method of building, wikt:modification, modifying, or repairing things by oneself without the direct aid of professionals or certified experts. Academic research has described DIY as behaviors where "individuals ...
(DIY),
household hardware
Hardware (some types also known as household hardware) is equipment, generally used in machines, in construction or in any built good, that can be touched or held by hand such as keys, locks, nuts, screws, washers, hinges, latches, handles, wir ...
and
homeware
Household goods are goods and products used within households. They are the tangible and movable personal property placed in the rooms of a house, such as a bed or refrigerator.
Economic role
Businesses that produce household goods are categori ...
market. The magazine is published by Datateam in
Maidstone
Maidstone is the largest Town status in the United Kingdom, town in Kent, England, of which it is the county town. Maidstone is historically important and lies east-south-east of London. The River Medway runs through the centre of the town, l ...
, Kent, in England.
Founded in 1874, ''DIY Week'' is sold to retailers of
hardware,
housewares
Household goods are goods and products used within households. They are the tangible and movable personal property placed in the rooms of a house, such as a bed or refrigerator.
Economic role
Businesses that produce household goods are categoriz ...
, garden and
DIY products, and their suppliers, and contains news, comment,
financial analysis
Financial analysis (also known as financial statement analysis, accounting analysis, or analysis of finance) refers to an assessment of the viability, stability, and profitability of a business, sub-business, project or investment.
It is per ...
and
market trend
A market trend is a perceived tendency of the financial markets to move in a particular direction over time. Analysts classify these trends as ''secular'' for long time-frames, ''primary'' for medium time-frames, and ''secondary'' for short time ...
information.
History
Originally launched by a
Birmingham
Birmingham ( ) is a City status in the United Kingdom, city and metropolitan borough in the metropolitan county of West Midlands (county), West Midlands, within the wider West Midlands (region), West Midlands region, in England. It is the Lis ...
hardware wholesaler as ''Martineau & Smith's Monthly Circular'', the magazine was very soon renamed ''Hardware Trade Journal'', and changed from monthly to weekly publication in 1900. Over the following decades it became the major business magazine for its market, absorbing its main competitor, ''The Ironmonger'', as well as many small titles. It was renamed ''DIY Week'' in 1988, reflecting the rise of the DIY market, and switched to fortnightly frequency in 1991.
Following a period of ownership by
Faversham House Group's now defunct media division going back to at least 2005, and published most notably during this period by Colin Petty, DIY Week sat alongside various other titles in the Faversham portfolio. These included Hardware & Garden Review, Housewares Focus, Housewares Magazine and Builders Merchants Journal as well as other titles in the wider
durables
In economics, a durable good or a hard good or consumer durable is a good that does not quickly wear out or, more specifically, one that yields utility over time rather than being completely consumed in one use. Items like bricks could be conside ...
sector. During this period Hardware & Garden Review was incorporated on a quarterly basis within the magazine.
Datateam acquired the magazine in 2013, and periodically reduced the volume of content produced and while maintaining or increasing the magazines length. The earliest digital record on the website from January 2017 displays 13 pages of non-advertising content out of 30 pages, in a bi weekly magazine.
During the
COVID-19
Coronavirus disease 2019 (COVID-19) is a contagious disease caused by the coronavirus SARS-CoV-2. In January 2020, the disease spread worldwide, resulting in the COVID-19 pandemic.
The symptoms of COVID‑19 can vary but often include fever ...
pandemic
A pandemic ( ) is an epidemic of an infectious disease that has a sudden increase in cases and spreads across a large region, for instance multiple continents or worldwide, affecting a substantial number of individuals. Widespread endemic (epi ...
it switched to a monthly
frequency
Frequency is the number of occurrences of a repeating event per unit of time. Frequency is an important parameter used in science and engineering to specify the rate of oscillatory and vibratory phenomena, such as mechanical vibrations, audio ...
, not reverting subsequently.
The January 2023 magazine, now a monthly document, contains 9 pages of news content excluding 2 pages of promotion for its own awards out of 36 pages of
print run
Print circulation is the average number of copies of a publication. The number of copies of a non-periodical publication (such as a book) are usually called print run. Circulation is not always the same as copies sold, often called paid circulat ...
.
It has also not produced Hardware & Garden Review as an internal
supplement for multiple years.
While its distribution figures are no longer published, it maintains a media pack available via its website claiming a distribution of 7000.
However these numbers listed have remained exactly fixed for a minimum of five years and these are therefore subject to query.
References
External links
DIY Week's official site
1874 establishments in the United Kingdom
Business magazines published in the United Kingdom
Weekly magazines published in the United Kingdom
Biweekly magazines published in the United Kingdom
Magazines established in 1874
Mass media in Kent
Mass media in Birmingham, West Midlands
Monthly magazines published in the United Kingdom
{{UK-mag-stub