Dice FM Holdings Ltd,

trading as A trade name, trading name, or business name is a pseudonym used by companies that do not operate under their registered company name. The term for this type of alternative name is fictitious business name. Registering the fictitious name with ...

Dice (stylized as DICE), is a ticketing software company based in

London, United Kingdom London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

. Its

web Web most often refers to: * Spider web, a silken structure created by the animal * World Wide Web or the Web, an Internet-based hypertext system Web, WEB, or the Web may also refer to: Computing * WEB, a literate programming system created by ...

and

mobile technology Mobile technology is the technology used for Cellular network, cellular communication. Mobile technology has evolved rapidly over the past few years. Since the start of this millennium, a standard mobile device has gone from being no more than a s ...

products enable users (often referred to by the company as ''fans'') to search, browse and buy tickets to all kinds of live events, including concerts, festivals, comedy shows and other types of

performances A performance is an act or process of staging or presenting a play, concert, or other form of entertainment. It is also defined as the action or process of carrying out or accomplishing an action, task, or function. Performance has evolved glo ...

or talks. Dice gained popularity as a ticketing app for its strong stance against

scalping Scalping is the act of cutting or tearing a part of the human scalp, with hair attached, from the head, and generally occurred in warfare with the scalp being a trophy. Scalp-taking is considered part of the broader cultural practice of the taki ...

, implementing guardrails within its products to limit fraud and

price gouging Price gouging is the practice of increasing the prices of goods, services, or commodities to a level much higher than is considered reasonable or fair by some. This commonly applies to price increases of basic necessities after natural disaste ...

. During the global

COVID-19 pandemic The COVID-19 pandemic (also known as the coronavirus pandemic and COVID pandemic), caused by severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), began with an disease outbreak, outbreak of COVID-19 in Wuhan, China, in December ...

, Dice temporarily pivoted as a live streaming service where fans could buy tickets to access private shows from artists like

Kylie Minogue Kylie Ann Minogue (; born 28 May 1968) is an Australian singer, songwriter, and actress. Frequently referred to as the "Honorific nicknames in popular music, Princess of Pop", she has achieved recognition in both the music industry and fas ...

, Bicep,

Lewis Capaldi Lewis Marc Capaldi (born 7 October 1996) is a Scottish singer-songwriter and musician. In March 2019, his single "Someone You Loved" (2018) topped the UK Singles Chart where it remained for seven weeks, and in November 2019, it reached number ...

Nick Cave Nicholas Edward Cave (born 22 September 1957) is an Australian musician, writer, and actor who fronts the rock band Nick Cave and the Bad Seeds. Known for his baritone voice, Cave's music is characterised by emotional intensity, a wide variety ...

. Dice moved on to acquire live music broadcaster Boiler Room in 2021. Dice subsequently sold Boiler Room to

Superstruct Entertainment Superstruct Entertainment is a British live entertainment company and one of the world's largest festival promoters. As of March 2023, the company had acquired over 85 festivals in Australia and Europe, making it the second-largest festival prom ...

in January 2025 for an undisclosed fee. In September 2021, Dice completed its Series-C funding, raising $122 million with

SoftBank Vision Fund The SoftBank Vision Fund is a venture capital fund founded in 2017. It is managed by SoftBank Investment Advisers, a subsidiary of the SoftBank Group. With over $100 billion in capital, it is the world's largest technology-focused investment ...

, Nest co-founder and

iPod The iPod is a series of portable media players and multi-purpose mobile devices that were designed and marketed by Apple Inc. from 2001 to 2022. The iPod Classic#1st generation, first version was released on November 10, 2001, about mon ...

inventor

Tony Fadell Anthony Michael Fadell (born March 22, 1969) is an American engineer, designer, entrepreneur, and investor. He was senior vice president of the iPod division at Apple Inc. and founder and former CEO of Nest Labs. Fadell joined Apple Inc. in 2 ...

as well as French billionaire entrepreneur

Xavier Niel Xavier Niel (; born 25 August 1967) is a French billionaire businessman. He is involved in the telecommunications and technology industry and is the founder and majority shareholder of the French Internet service provider and mobile operator Il ...

. Early investors include

DeepMind DeepMind Technologies Limited, trading as Google DeepMind or simply DeepMind, is a British–American artificial intelligence research laboratory which serves as a subsidiary of Alphabet Inc. Founded in the UK in 2010, it was acquired by Go ...

co-founders

Mustafa Suleyman Mustafa Suleyman (born 1984) is a British artificial intelligence (AI) entrepreneur. He is the CEO of Microsoft AI, and the co-founder and former head of applied AI at DeepMind, an AI company acquired by Google. After leaving DeepMind, he co-fou ...

and

Demis Hassabis Sir Demis Hassabis (born 27 July 1976) is a British artificial intelligence (AI) researcher, and entrepreneur. He is the chief executive officer and co-founder of Google DeepMind, and Isomorphic Labs, and a UK Government AI Adviser. In 2024, Ha ...

, and software development studio

Ustwo Ustwo Fampany Limited (typically stylized as ustwo) is a London-based software development studio focused on digital design, such as clean and elegant user interfaces. Founded in 2004, the company had initially served clients in supporting thei ...

. In May 2023, DICE was appointed the primary ticketing partner for iconic London venue

Alexandra Palace Alexandra Palace is an entertainment and sports venue in North London, situated between Wood Green and Muswell Hill in the London Borough of Haringey. A listed building, Grade II listed building, it is built on the site of Tottenham Wood and th ...

Founder

Phil Hutcheon founded Dice in 2014. Prior to founding Dice, Hutcheon spent over 10 years working in the music industry running

Modular Recordings Modular Recordings (known simply as Modular) was an Australian record label founded in 1998 by Steve Pavlovic that by 2015 was owned by Universal Music Australia. It has released music from local artists such as Eskimo Joe, Ben Lee, The Ava ...

and latterly his own record label, management and events company Deadly People. The company is based in De Beauvoir, in

Dalston Dalston () is an area of East London, in the London Borough of Hackney. It is northeast of Charing Cross. Dalston began as a hamlet on either side of Dalston Lane, and as the area urbanised the term also came to apply to surrounding areas i ...

London London is the Capital city, capital and List of urban areas in the United Kingdom, largest city of both England and the United Kingdom, with a population of in . London metropolitan area, Its wider metropolitan area is the largest in Wester ...

with other offices in

Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...

. In September 2017, Dice launched into the United States with events in

San Francisco San Francisco, officially the City and County of San Francisco, is a commercial, Financial District, San Francisco, financial, and Culture of San Francisco, cultural center of Northern California. With a population of 827,526 residents as of ...

and

Los Angeles Los Angeles, often referred to by its initials L.A., is the List of municipalities in California, most populous city in the U.S. state of California, and the commercial, Financial District, Los Angeles, financial, and Culture of Los Angeles, ...

California California () is a U.S. state, state in the Western United States that lies on the West Coast of the United States, Pacific Coast. It borders Oregon to the north, Nevada and Arizona to the east, and shares Mexico–United States border, an ...

. In 2021, Dice opened a North American office at 10 Grand Street in Brooklyn, New York due to the growth of their American office of employees. In 2024, they had to shutter this office as they could no longer meet rent demands and had cut their American staff to over half their original size.

Acquisition by Fever

In June 2025, Dice was acquired by

Fever Fever or pyrexia in humans is a symptom of an anti-infection defense mechanism that appears with Human body temperature, body temperature exceeding the normal range caused by an increase in the body's temperature Human body temperature#Fever, s ...

, a global live entertainment discovery and ticketing platform. The acquisition reportedly came days after Dice had filed an official notice that it intended to appoint administrators. No details of how much was paid to acquire Dice have been revealed.

Services

Discovery feed

Fans using the Dice app can search, browse and buy tickets in seconds for upcoming live shows.

Spotify Spotify (; ) is a List of companies of Sweden, Swedish Music streaming service, audio streaming and media service provider founded on 23 April 2006 by Daniel Ek and Martin Lorentzon. , it is one of the largest providers of music streaming services ...

and

Apple Music Apple Music is an audio and video streaming service developed by Apple Inc. Users can select music to stream to their device on-demand, or listen to existing playlists. The service also includes the sister internet radio stations Apple Musi ...

integrations allow fans to sync up their artist preferences for the app to suggest event recommendations on its homepage. Dice has built its own proprietary recommendation engine to power events being displayed on the each user's homepage, making Dice unique to every fan.

Secured mobile tickets

Tickets are purchased within the app and exist on the user's smartphone as a QR code which also includes the date, time and location of the event. Depending on events, tickets can be either transferred to other users or resold through the waiting list feature. Unlike regular ticketing platforms, tickets bought on Dice need to be activated in-app prior to be scanned, this leads to QR codes only being displayed for a limited amount of time, right before the event start time and the ticket being scanned.

Waiting list and reselling system

Customers can add themselves to a waiting list for sold-out shows. If users are no longer able to attend a show they can return their tickets to Dice; these tickets are then passed on those who have added themselves to the waiting list on a first-come, first-served basis. As the ticket purchased exists only within the app, it is necessary to have it installed in order to be allowed entry to the relevant event. All tickets sold on Dice are sourced directly from labels, promoters and venues; the company does not participate in secondary ticketing. As of 2023, the Dice app is available in

Western Europe Western Europe is the western region of Europe. The region's extent varies depending on context. The concept of "the West" appeared in Europe in juxtaposition to "the East" and originally applied to the Western half of the ancient Mediterranean ...

(

United Kingdom The United Kingdom of Great Britain and Northern Ireland, commonly known as the United Kingdom (UK) or Britain, is a country in Northwestern Europe, off the coast of European mainland, the continental mainland. It comprises England, Scotlan ...

France France, officially the French Republic, is a country located primarily in Western Europe. Overseas France, Its overseas regions and territories include French Guiana in South America, Saint Pierre and Miquelon in the Atlantic Ocean#North Atlan ...

Spain Spain, or the Kingdom of Spain, is a country in Southern Europe, Southern and Western Europe with territories in North Africa. Featuring the Punta de Tarifa, southernmost point of continental Europe, it is the largest country in Southern Eur ...

Portugal Portugal, officially the Portuguese Republic, is a country on the Iberian Peninsula in Southwestern Europe. Featuring Cabo da Roca, the westernmost point in continental Europe, Portugal borders Spain to its north and east, with which it share ...

Italy Italy, officially the Italian Republic, is a country in Southern Europe, Southern and Western Europe, Western Europe. It consists of Italian Peninsula, a peninsula that extends into the Mediterranean Sea, with the Alps on its northern land b ...

Germany Germany, officially the Federal Republic of Germany, is a country in Central Europe. It lies between the Baltic Sea and the North Sea to the north and the Alps to the south. Its sixteen States of Germany, constituent states have a total popu ...

) as well as

North America North America is a continent in the Northern Hemisphere, Northern and Western Hemisphere, Western hemispheres. North America is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South Ameri ...

(

United States The United States of America (USA), also known as the United States (U.S.) or America, is a country primarily located in North America. It is a federal republic of 50 U.S. state, states and a federal capital district, Washington, D.C. The 48 ...

). Some shows are occasionally available in other territories like

India India, officially the Republic of India, is a country in South Asia. It is the List of countries and dependencies by area, seventh-largest country by area; the List of countries by population (United Nations), most populous country since ...

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

Dice Live Awards

Since 2016, Dice has organised the Dice Live Awards, a ceremony awarding best live music act showcased on the platform.

''“The Dice Live Award is just about the artists. No dinner, no long speeches, no other awards… just an opportunity to recognise the brilliance of an artist who has truly broken through with amazing live performances. There’s nothing like it.Being a great artist isn't only about creating music in a studio, but also having the charisma and talent to deliver performances that people will remember for years to come.” -'' Phil Hutcheon (CEO) and Andrew Foggin (Global Head of Music), Dice

Industry awards

References

External links

* {{Official website, https://dice.fm/ Online companies of the United Kingdom British companies established in 2013 Ticket sales companies