DD News is an Indian

news channel News broadcasting is the medium of broadcasting various news events and other information via television, radio, or the internet in the field of broadcast journalism. The content is usually either produced locally in a radio studio or televi ...

Doordarshan Doordarshan (abbreviated as DD; Hindi: , ) is an Indian public service broadcaster founded by the Government of India, owned by the Ministry of Information and Broadcasting and one of Prasar Bharati's two divisions. One of India's largest b ...

, it is

India India, officially the Republic of India ( Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the ...

's only 24-hour terrestrial TV

broadcasting solely in

Hindi Hindi (Devanāgarī: or , ), or more precisely Modern Standard Hindi (Devanagari: ), is an Indo-Aryan languages, Indo-Aryan language spoken chiefly in the Hindi Belt region encompassing parts of North India, northern, Central India, centr ...

, and formerly in English. The

Prasar Bharati Prasar Bharati (abbreviated as PB; Hindi: ''Praśar Bharati'', lit. Indian Broadcaster) is India's state-owned public broadcaster, headquartered in New Delhi. It is a statutory autonomous body set up by an Act of Parliament and comprises the ...

Board approved the proposal to start a 24-hour

in place of

DD Metro DD Metro also known as DD 2 was an Indian free-to-air television channel. It was launched in 1984 as DD2 in Delhi as an alternative to DD National. Later, it increased its coverage area by expanding to Mumbai, Kolkata and Chennai. In 1993, the ...

, which was closing. This was subsequently approved by the

Union Cabinet The Union Council of Ministers Article 58 of the ''Constitution of India'' is the principal executive organ of the Government of India, which is responsible for being the senior decision making body of the executive branch. It is chaired by t ...

in a meeting held on 3 October 2003. DD Metro was converted into a 24-hour TV news channel, into DD News, which launched on 3 November 2003. Its terrestrial reach is 21.6% by area and 44.9% by population of India. In 2019, international sister channel DD India become exclusive channel for English News and Current Affairs from

. After that parent body

's CEO claimed that DD News will be "100% Hindi soon", but is yet to be implemented because of availability of content to be aired. Special feature of the channel includes a

Sanskrit Sanskrit (; attributively , ; nominalization, nominally , , ) is a classical language belonging to the Indo-Aryan languages, Indo-Aryan branch of the Indo-European languages. It arose in South Asia after its predecessor languages had Trans-cul ...

news show called ''Vaarta''. The DD News mobile app for Android and

Apple An apple is an edible fruit produced by an apple tree (''Malus domestica''). Apple trees are cultivated worldwide and are the most widely grown species in the genus '' Malus''. The tree originated in Central Asia, where its wild ances ...

was launched on 7 May 2015 by the then Minister of Information and Broadcasting

Arun Jaitley Arun Jaitley (28 December 1952 – 24 August 2019) was an Indian politician and attorney. A member of the Bharatiya Janata Party, Jaitley served as the Minister of Finance and Corporate Affairs of the Government of India from 2014 to 2019. Jait ...

. The app aims to instantly communicate news on a 24x7 basis.

History

DD News quickly gained popularity among the viewers, exceeding its commercial revenue target of Rs. 2 crores for 2003–04, and the channel earned Rs. 10 crores. The popularity of the channel amongst advertisers continues unabated and the revenue figures for the current year (04-05) have already crossed Rs. 10 crores. The main reason for this is that DD News is a free channel unlike the private and better channels that are pay channels. India's

public service broadcaster Public broadcasting involves radio, television and other electronic media outlets whose primary mission is public service. Public broadcasters receive funding from diverse sources including license fees, individual contributions, public financ ...

benefitted immensely from DD News's launch, as its in-house production churned out much quality content, achieving

economies of scale In microeconomics, economies of scale are the cost advantages that enterprises obtain due to their scale of operation, and are typically measured by the amount of output produced per unit of time. A decrease in cost per unit of output enables a ...

. Initially, after experiencing a partnership with CNN,

launched a news and current affairs channel DD CNNi in 1995. DD was catering to an international audience via its DD International channel, and also providing English news, views, current affairs and infotainment programmings to Indian audiences via its DD3 channel. Its

DD National DD National (formerly DD1) is a state-owned public entertainment television channel in India. It is the flagship channel of Doordarshan, India's public service broadcaster, and the oldest and most widely available terrestrial television channe ...

and DD Metro channels were also delivering news content, and many private producers also had their news programs on DD channels. To encash all these, DD launched its DD News channel in late 1999, which failed due to lack of viewership and sponsors as it was not available on terrestrial mode. They converted it to DD Bharati on 26 January 2002. Later DD again launched its DD News channel by replacing DD Metro in 2003 and assured its availability on terrestrial mode. DD News is India's only 24-hour terrestrial news channel. It telecasts over 16 hours of live news bulletins daily in

, English,

, and

Urdu Urdu (;"Urdu"
''

. Regional news units attached to different Doordarshan Kendras also telecast daily news bulletins in regional languages. News headlines and breaking news updates are regular features, and headlines are accessible via

SMS Short Message/Messaging Service, commonly abbreviated as SMS, is a text messaging service component of most telephone, Internet and mobile device systems. It uses standardized communication protocols that let mobile devices exchange short text ...

. DD News also carries financial information about stocks and commodities, accessing information from the

National Stock Exchange of India National Stock Exchange of India Limited (NSE) is the leading stock exchange under the ownership of various group of domestic and global financial institutions, public and privately owned entities and individuals. It is located in Mumbai, Mah ...

(NSE) and the

Bombay Stock Exchange BSE Limited, also known as the Bombay Stock Exchange (BSE), is an Indian stock exchange. It is located on Dalal Street in Mumbai. Established in 1875 by cotton merchant Premchand Roychand, a Jain businessman, it is the oldest stock exchange i ...

(BSE) in addition to leading

commodity exchanges A commodities exchange is an exchange, or market, where various commodities are traded. Most commodity markets around the world trade in agricultural products and other raw materials (like wheat, barley, sugar, maize, cotton, cocoa, coffee, ...

including the National Commodity and Derivatives Exchange (NCDEX) and the MCX Stock Exchange. In January 2019, Prasar Bharati Converted it into Complete Hindi News Channel, while DD India was converted into English News Channel.

Mobile application

Information and Broadcasting Minister

on 7 May 2015 launched a mobile application of DD News and said the audience was extremely keen to have a comprehensive view of issues and events. "The application will provide DD News a platform to instantly communicate news on a 24×7 basis and it has added a new dimension to its profile," he said, adding that the application will address the needs of viewers who sought information through the mobile phone.

References

External links

DD News site, with live streaming

11 years of DD News: Special presentation & discussion
{{Terrestrial television channels of India Doordarshan 24-hour television news channels in India Television stations in New Delhi Foreign television channels broadcasting in the United Kingdom Television channels and stations established in 2003 Direct broadcast satellite services Indian direct broadcast satellite services

History

Mobile application

See also

References

External links