DCI Group

DCI Group is an American public relations, lobbying and business consulting firm based in Washington, D.C. The company was founded in 1996 as a consulting firm, and has since expanded its practice to become a public affairs company offering a range of services. DCI Group provides communications and advocacy services to clients including large US corporations, trade associations, non-profit organizations, educational institutions, and government organizations. Services include communication campaigns to solicit public action on legislative issues, including, it has been alleged, the creation of grass-roots fronts for corporate campaigns,. Specifically, see th
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and campaigns for clients on social media websites. DCI has been described as having "a knack for creating grassroots organizations and recruiting third party allies to advocate for a cause or an issue".Fraser P. Seitel, John Doorley, ''Rethinking Reputation: How PR Trumps Marketing and Advertising in the New Media World'' (St. Martin's Press 2012), p. 76.

In 2006, DCI was described as a " Republican public relations firm" by ABC News, and in 2016 it was described as a "conservative public affairs powerhouse" by O'Dwyers although the firm has worked on both conservative and bipartisan causes, assisting LGBT advocacy group Human Rights Campaign to build support for repealing the military's "Don't Ask, Don't Tell" policy for gay and lesbian personnel, supporting legislation regulating the fees that banks can charge retailers and other customers for using debit cards, and helping environmentalists to lobby against mining in northeastern Minnesota.

Services

DCI Group provides public relations, communications, government affairs and lobbying, and business consulting services. In addition, the firm develops and manages grassroots communications campaigns. The firm is structured into five areas of work: public relations, message development, DCI Digital, Field Force (the grassroots division), and Strategic Alliances (constituency relationships).

DCI Group's main areas of expertise are in public relations and communications. In 2000, DCI Group began publishing an online magazine, Tech Central Station, "hosted" by James K. Glassman. In its original incarnation, TCS was primarily funded by sponsors, including some DCI clients, a fact reported in the ''Washington Monthly''. The magazine reached a readership of around 100,000 per week by September 2006, when it was sold by DCI to its editor, Nick Shulz.

History

DCI Group was founded in 1996, by Tom Synhorst, Doug Goodyear and Tim Hyde, as a grassroots consulting firm based in Washington, D.C., and Phoenix, Arizona. Early work included organizing leadership seminars for corporate and political leaders, plus direct mail, telephone and grassroots communications. In the early 2000s, the firm launched its government affairs practice to provide advocacy services for clients, including companies such as AT&T and institutions such as the University of Arizona.

By 2005 the company had more than a hundred employees, and counted blue-chip and Fortune 50 companies among its clients. Notable clients have included Microsoft, VeriChip Corporation, Boeing, General Motors, and the U.S. Telecom Association.

In addition to its client campaigns, DCI's digital team has carried out research into the use of social media. In early 2011 it released a report which compared the use of social media services such as Twitter and Facebook on a state-by-state basis.

Notable work

Early 2000s

Several DCI partners and executives had roles advocating for George W. Bush in the 2000 United States presidential election.Michael J. Malbin, ed., ''The Election After Reform'' (2006), p. 87-88. Many of those same individuals similarly advocated for Bush's reelection in the 2004 United States presidential election, with DCI Group providing contractual services for the 2004 Republican National Convention.

DCI's first overseas project came in 2002, when DCI Group was hired by Myanmar's military junta, following the release of political prisoners in the state, including Aung San Suu Kyi. DCI's work for the government included public relations efforts to improve the leadership's image in the U.S., raising the profile of more moderate officials and emphasizing its negotiations with Suu Kyi. According to media reports, the firm was paid $348,000 to represent the Myanmar government. DCI Group ended its contract with the Myanmar government in 2003.

Also among DCI's earlier public relations campaigns was the 2006 launch of Aqua Sciences' water harvesting technology, which was named by ''Time'' magazine as one of its best inventions of 2006. DCI Group offers a number of different communications services, including corporate communication, crisis management, new media development and message development. The company was also retained by the LGBT advocacy group Human Rights Campaign to build support for repealing the military's "Don't Ask, Don't Tell" policy related to gay and lesbian personnel. Also in 2006, authorship of a popular YouTube video parodying Al Gore's global warming documentary ''An Inconvenient Truth'' was alleged to have been traced back to DCI Group through routing information in e-mails from the author to ''The Wall Street Journal''. The alleged production of the video by DCI Group led to critical coverage of the company in the media, due in part to its work for ExxonMobil. DCI Group did not admit or deny involvement with the video. In addition to its traditional public relations and communications work, it was asserted that the firm engaged in "astroturfing", i.e. the creation of front groups that serve corporate interests while posing as grassroots activists. This type of campaigning was alleged to be an early focus for the firm, which has continued to develop and manage such campaigns using such strategies as direct mail and social media.

Late 2000s to early 2010s

In 2008 it was reported that the company had done extensive work for federal mortgage company Freddie Mac

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