Colors TV is an Indian general entertainment broadcast network owned by

Viacom18 Viacom18 Media Private Limited is an Indian media and entertainment joint venture between TV18 and Paramount Global based in Mumbai. It was founded in 2007 and owns various channels, as well as content production studios in India. History In ...

. The network's programming consists of family dramas, comedies, youth-oriented reality shows, shows on crime and television films.

History

It was launched on 21 July 2008 by Viacom 18 under then Chief Executive Officer Rajesh Kamat.

Reception

In less than a year, series like ''

Balika Vadhu ''Balika Vadhu'' (English: The Child Bride) is an Indian soap opera that was aired on Colors TV between 21 July 2008 and 31 July 2016 with 2,248 episodes. The story is set in rural Rajasthan and revolves around the life of a child bride from ...

'', ''

Uttaran ''Uttaran'' () is an Indian soap opera that was broadcast on Colors TV on weeknights from 1 December 2008 to 16 January 2015. It is the third longest-running Indian television series of Colors TV with 1,549 episodes. The series starred Tina Dat ...

'', ''

Bigg Boss ''Bigg Boss'' is an Indian reality television game show franchise based on the Dutch reality show '' Big Brother''. It is produced by Endemol Shine India through Viacom18 and Disney Star. Subsequently, the various versions of the show are made ...

'', ''

Fear Factor: Khatron Ke Khiladi ''Fear Factor: Khatron Ke Khiladi'' (''Fear Factor: Players of Danger'') also known as (Khatron Ke Khiladi) is an Indian Hindi-language stunt based reality television series based on the American series ''Fear Factor''. First launched as ''Fea ...

'', '' Sasural Simar Ka'', '' Udaan'', '' Naagin'' helped the channel to pass the decade-old market-leader

StarPlus StarPlus is an Indian Hindi language general entertainment pay television channel owned by Disney Star (formerly ''Star India''), a subsidiary of The Walt Disney Company India. The network's programming consists of family dramas, comedies, ...

in weekly Gross Rating Points (GRPs).

Programming

Colors HD

Colors HD was added on 24 October 2011 by various MSO & DTH Operators in India and Nepal including Dish Home (Nepal), Asianet Digital TV, DishTV,

Airtel digital TV Bharti Telemedia Limited, doing business as Airtel Digital TV, is an Indian direct-broadcast satellite service provider owned and operated by Bharti Airtel. Its satellite service, launched in October 2008, transmits digital satellite televisi ...

, Videocon d2h and Tata Play.

Hathway Hathway Cable & Datacom Ltd, formerly BITV Cable Networks, is an Indian cable television service operator based in Mumbai. It was the first company to provide Internet using the CATV network in India, and the first cable operator to launch a ...

digital cable also provides Colors HD.

International

On 21 January 2010, Colors became available on

Dish Network DISH Network Corporation (DISH, an acronym for DIgital Sky Highway) is an American television provider and the owner of the direct-broadcast satellite provider Dish, commonly known as Dish Network, and the over-the-top IPTV service, Sling ...

in the

United States The United States of America (U.S.A. or USA), commonly known as the United States (U.S. or US) or America, is a country Continental United States, primarily located in North America. It consists of 50 U.S. state, states, a Washington, D.C., ...

Canada Canada is a country in North America. Its ten provinces and three territories extend from the Atlantic Ocean to the Pacific Ocean and northward into the Arctic Ocean, covering over , making it the world's second-largest country by to ...

and

Mexico Mexico (Spanish language, Spanish: México), officially the United Mexican States, is a List of sovereign states, country in the southern portion of North America. It is borders of Mexico, bordered to the north by the United States; to the so ...

, where it is called Aapka Colors (Your Colors) that gives English subtitles on every show and to avoid confusion with now-defunct Colours TV.

Amitabh Bachchan Amitabh Bachchan (; born as Amitabh Shrivastav; 11 October 1942) is an Indian actor, film producer, television host, occasional playback singer and former politician known for his work in Hindi cinema. He is regarded as one of the most succe ...

served as brand ambassador for the UK and USA launches. Colors launched in the United Kingdom and Ireland on Sky on 25 January 2010. On 9 December 2009, INX Media confirmed that Colors had bought

9XM 9XM is an Indian Hindi free-to-air music channel based in Mumbai. The channel is owned by 9X Media, an Indian television business. 9XM's programming is focused on Hindi-language music videos. The channel is available on all major dth platforms ...

's Sky EPG slot on channel 829 and on 5 January 2010, Colors secured a deal to join the ViewAsia subscription package. Initially the channel was available free-to-air and then subsequently was added to the ViewAsia package on 19 April 2010. Colors was added to

Virgin Media Virgin Media is a British telecommunications company which provides telephone, television and internet services in the United Kingdom. Its headquarters are at Green Park in Reading, England. It is owned by Virgin Media O2, a 50:50 joint ventu ...

on 1 April 2011, as a part of the Asian Mela pack. On 2 September 2013, Colors left the ViewAsia package and became free-to-air on satellite again, as well as moving to Virgin's basic package.

Golden Petal Awards

Golden Petal Awards is an award function to honour personalities a reward for their contribution to the Colors TV channel. It last happened in 2017 and is since defunct.

References

External links

* {{DEFAULTSORT:Colors (India Tv Channel) Viacom 18 Hindi-language television stations Television channels and stations established in 2008 Television stations in Mumbai Hindi-language television channels in India Network18 Group 2008 establishments in Maharashtra