Cycle Pure
   HOME

TheInfoList



OR:

NR Group is an Indian business group which comprises six companies in various businesses such as
essential oils An essential oil is a concentrated hydrophobic liquid containing volatile (easily evaporated at normal temperatures) chemical compounds from plants. Essential oils are also known as volatile oils, ethereal oils, aetheroleum, or simply as the o ...
, fragrances, incense, and electronics. It is based in
Mysore Mysore ( ), officially Mysuru (), is a city in the southern Indian state of Karnataka. It is the headquarters of Mysore district and Mysore division. As the traditional seat of the Wadiyar dynasty, the city functioned as the capital of the ...
, and was established in 1948 by N. Ranga Rao as Mysore Products and General Trading Company, which later became N. Ranga Rao & Sons. Ranga Rao & Sons, started in 1948, is a manufacturer of
incense Incense is an aromatic biotic material that releases fragrant smoke when burnt. The term is used for either the material or the aroma. Incense is used for aesthetic reasons, religious worship, aromatherapy, meditation, and ceremonial reasons. It ...
and
fragrances An aroma compound, also known as an odorant, aroma, fragrance, flavoring or flavor, is a chemical compound that has a smell or odor. For an individual chemical or class of chemical compounds to impart a smell or fragrance, it must be sufficien ...
. It has a portfolio of over 500 fragrances, all of which are created and blended in-house. Cycle is the main incense brand. N. Ranga Rao & Sons Exports is the exports division of the NR Group of companies, handling all the outsourcing of their products to over 50 countries. NESSO – Natural & Essential Oils Pvt. Ltd., is a manufacturer and marketer of essential oils and floral extracts. Established in 1979, the manufacturing facility is CGM compliant and has a Kosher Certification. The company has its extraction facility near Mysore strategically located where best quality Tuberose flower is cultivated. Rangsons Marketing Services Pvt Ltd. is the marketing section of NR Group. Established in 1983, the company markets Cycle Pure Agarbathies and develops the Fragrance Domain products of NR Group. Ripple Fragrances Pvt. Ltd., established in 2005, is a manufacturer and marketer of personal and air care lifestyle products of signature brands IRIS and Lia.


History

Established in 1948, and essential oils. Cycle brand incense is exported to over 65 countries. Initially a family enterprise, the group's companies now have independent corporate setups, and are currently managed by the third generation of the family, overseeing operations as CEOs.


Incense

The incense division, N. Ranga Rao & Sons Pvt. Ltd., has a number of brands including Cycle, Flute, Manmohak, and Clove. The exports division exports incense and related products to more than 50 countries in
Asia Asia ( , ) is the largest continent in the world by both land area and population. It covers an area of more than 44 million square kilometres, about 30% of Earth's total land area and 8% of Earth's total surface area. The continent, which ...
,
Africa Africa is the world's second-largest and second-most populous continent after Asia. At about 30.3 million km2 (11.7 million square miles) including adjacent islands, it covers 20% of Earth's land area and 6% of its total surfac ...
,
Europe Europe is a continent located entirely in the Northern Hemisphere and mostly in the Eastern Hemisphere. It is bordered by the Arctic Ocean to the north, the Atlantic Ocean to the west, the Mediterranean Sea to the south, and Asia to the east ...
,
Latin America Latin America is the cultural region of the Americas where Romance languages are predominantly spoken, primarily Spanish language, Spanish and Portuguese language, Portuguese. Latin America is defined according to cultural identity, not geogr ...
,
the Middle East The Middle East (term originally coined in English language) is a geopolitical region encompassing the Arabian Peninsula, the Levant, Turkey, Egypt, Iran, and Iraq. The term came into widespread usage by the United Kingdom and western Eur ...
,
Far East The Far East is the geographical region that encompasses the easternmost portion of the Asian continent, including North Asia, North, East Asia, East and Southeast Asia. South Asia is sometimes also included in the definition of the term. In mod ...
and
North America North America is a continent in the Northern Hemisphere, Northern and Western Hemisphere, Western hemispheres. North America is bordered to the north by the Arctic Ocean, to the east by the Atlantic Ocean, to the southeast by South Ameri ...
. It is headed b
Arjun Ranga
The Cycle brand, Cycle Pure Agarbathies, was established in 1948, initially distributing only to domestic market. The fragrances are blended in house Cycle Agarbathies is the flagship brand under NR Group, based in India, and a manufacturer of
incense Incense is an aromatic biotic material that releases fragrant smoke when burnt. The term is used for either the material or the aroma. Incense is used for aesthetic reasons, religious worship, aromatherapy, meditation, and ceremonial reasons. It ...
and prayer materials. As of 2016, Cycle held a 15% share in the incense industry in India, estimated to be worth Rs. 1500 crore overall. The brand advertises through sponsorship deals of various
cricket Cricket is a Bat-and-ball games, bat-and-ball game played between two Sports team, teams of eleven players on a cricket field, field, at the centre of which is a cricket pitch, pitch with a wicket at each end, each comprising two Bail (cr ...
tournaments in India and elsewhere, including the
Indian Premier League The Indian Premier League (IPL) is a professional Twenty20 (T20) cricket league in India, organised by the Board of Control for Cricket in India (BCCI). Founded in 2007, it features ten city-based Professional sports league organization, fr ...
and
Caribbean Premier League The Caribbean Premier League (abbreviated to CPL or CPLT20) is an annual Twenty20 cricket tournament held in the Caribbean. It was founded by Cricket West Indies in 2013 to replace the Caribbean Twenty20 as the premier Twenty20 competition in ...
. Currently the brand ambassador are
Amitabh Bachchan Amitabh Bachchan (; 11 October 1942) is an Indian actor who works in Hindi cinema. He is often considered one of the greatest, most accomplished and commercially successful actors in the history of Indian cinema.* * * * * With a cinemati ...
,
Ramesh Aravind Ramesh Aravind (born 10 September 1964), known mononymously as Ramesh, is an Indian actor, director, screenwriter and television presenter. Ramesh has predominantly worked in Kannada and Tamil films along with a few Telugu and Hindi films. He ...
,
Saurav Ganguly Sourav Chandidas Ganguly (; natively spelled as Gangopadhyay; born 8 July 1972), also known as Dada (meaning ''"elder brother"'' in Bengali), is an Indian cricket commentator and former cricketer. He is popularly called the ''Maharaja of Ind ...
.


Other divisions

Ripple Fragrances Pvt. Ltd. is the spatial fragrance division of the NR Group, manufacturing Functional & Aircare Lifestyle Products. Established in 2005. It is headed by Kiran Ranga. Rangsons Marketing Services Pvt Ltd., established in 1993, is the marketing arm of NR Group. NR Foundation is the
Corporate Social Responsibility Corporate social responsibility (CSR) or corporate social impact is a form of international private business industry self-regulation, self-regulation which aims to contribute to societal goals of a philanthropy, philanthropic, activist, or chari ...
arm. Natural & Essential Oils Pvt. Ltd (NESSO), established in 1979, is the division that manufactures essential oils and floral extracts.


References

{{Reflist


External links


NR Group
Manufacturing companies of India Manufacturing companies established in 1948 Indian companies established in 1948