Cultura Colectiva is a Mexico-based digital media publisher. It publishes
content designed to be shared over
social media
Social media are interactive technologies that facilitate the Content creation, creation, information exchange, sharing and news aggregator, aggregation of Content (media), content (such as ideas, interests, and other forms of expression) amongs ...
networks targeted at a Latin American audience.
It currently ranks third among the most read digital native media publishers in Mexico
and one of the 10 most important in Latin America.
The CEO of Cultura Colectiva is Luis Andrés Enríquez.
History
The company was founded in 2013 in Mexico City by Jorge del Villar,
Adolfo Cano and Luis Enríquez.
It started as a community on
Facebook
Facebook is a social media and social networking service owned by the American technology conglomerate Meta Platforms, Meta. Created in 2004 by Mark Zuckerberg with four other Harvard College students and roommates, Eduardo Saverin, Andre ...
under the name “Cultura Colectiva”.
They launched Cultura Colectiva Plus, a Facebook page publishing content in English aimed at an audience in the US in 2016.
In August 2017, Cultura Colectiva gained recognition after they became the first website to conduct an interview with the
Mexican president Enrique Peña Nieto
Enrique Peña Nieto (; born 20 July 1966), commonly referred to by his initials EPN, is a Mexican former politician and lawyer who was the 64th president of Mexico from 2012 to 2018. A member of the Institutional Revolutionary Party (PRI), he p ...
.
As of January 2018, Cultura Colectiva’s platforms have gained over 30mn followers
and the website receives 70mn monthly visits
with half of its users coming from Mexico and the other half from Latin America and the United States. In December 2017, the company opened their office in New York.
Funding
In July 2017, Dalus Capital acquired 15% of the company in a deal worth 72.4mn pesos (~$4mn).
Content
The content generated is based on algorithms that predict the sharing likelihood of each piece.
Cultura Colectiva has employed a team of 10 data scientists to use technology to facilitate business decisions.
In 2017, the company worked with
Argos to produce three
web series
A web series (also known as webseries, short-form series, and web show) is a series of short scripted or non-scripted online videos, generally in episodic form, released on the Internet (i.e. World Wide Web), which first emerged in the late 1 ...
– ''Rest in peace'', ''Top Ten'', and ''Hotel Victoria''.
References
External links
* {{Official website
2013 establishments in Mexico
Digital media organizations
Publishing companies of Mexico
Organizations established in 2013