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A cult following is a group of fans who are highly dedicated to a person, idea, object, movement, or work, often an artist, in particular a performing artist, or an
artwork A work of art, artwork, art piece, piece of art or art object is an artistic creation of aesthetic value. Except for "work of art", which may be used of any work regarded as art in its widest sense, including works from literature ...
in some
medium Medium may refer to: Aircraft *Medium bomber, a class of warplane * Tecma Medium, a French hang glider design Arts, entertainment, and media Films * ''The Medium'' (1921 film), a German silent film * ''The Medium'' (1951 film), a film vers ...
. The latter is often called a cult classic. A
film A film, also known as a movie or motion picture, is a work of visual art that simulates experiences and otherwise communicates ideas, stories, perceptions, emotions, or atmosphere through the use of moving images that are generally, sinc ...
, book, musical artist, television series, or video game, among other things, is said to have a cult following when it has a very passionate fanbase. A common component of cult followings is the emotional attachment the fans have to the object of the cult following, often identifying themselves and other fans as members of a
community A community is a social unit (a group of people) with a shared socially-significant characteristic, such as place, set of norms, culture, religion, values, customs, or identity. Communities may share a sense of place situated in a given g ...
. Cult followings are also commonly associated with
niche market A niche market is the subset of the market on which a product is appealed to a small group of consumers. The market niche defines the product features aimed at satisfying specific market needs, as well as the price range, production quality and the ...
s. Cult media are often associated with
underground culture Underground culture, or simply underground, is a term to describe various alternative cultures which either consider themselves different from the mainstream of society and culture, or are considered so by others. The word "underground" is used ...
, and are considered too eccentric or anti-establishment to be appreciated by the
general public In public relations and communication science, publics are groups of individual people, and the public (a.k.a. the general public) is the totality of such groupings. This is a different concept to the sociological concept of the ''Öffentlichkei ...
or to be widely commercially successful. Many cult fans express their devotion with a level of irony when describing such entertainment. Fans may become involved in a
subculture A subculture is a group of people within a culture, cultural society that differentiates itself from the values of the conservative, standard or dominant culture to which it belongs, often maintaining some of its founding principles. Subcultures ...
of
fandom A fandom is a subculture composed of Fan (person), fans characterized by a feeling of camaraderie with others who share a common interest. Fans typically are interested in even minor details of the objects of their fandom and spend a significan ...
, either via conventions,
online communities An online community, also called an internet community or web community, is a community whose members engage in computer-mediated communication primarily via the Internet. Members of the community usually share common interests. For many, on ...
or through activities such as writing series-related fiction, costume creation,
replica A replica is an exact (usually 1:1 in scale) copy or remake of an object, made out of the same raw materials, whether a molecule, a work of art, or a commercial product. The term is also used for copies that closely resemble the original, without ...
prop and model building, or creating their own audio or video productions from the formats and characters.


Film

There is not always a clear difference between cult and
mainstream media In journalism, mainstream media (MSM) is a term and abbreviation used to refer collectively to the various large Mass media, mass news media that influence many people and both reflect and shape prevailing currents of thought.Noam Chomsky, Choms ...
. Professors
Xavier Mendik Xavier Charles Mendik is an English documentary filmmaker, author, and festival director. He is an associate professor in film and director of graduate studies in the School of Media at Birmingham City University, and formerly at the University ...
and
Ernest Mathijs Ernest Mathijs (born 1968 or 1969) is a professor at the University of British Columbia, where he teaches film. He has published several books on cult films. Career According to CTV News, his "specialties include movie audiences, the reception ...
, authors of '' 100 Cult Films'', argue that the devoted following among these films make them cult classics. In many cases, films that have cult followings may have been financial flops during their theatrical box office run, and even received mixed or mostly negative reviews by mainstream media, but are still considered a major success by small core groups or communities of fans. Some cults are only popular within a certain
subculture A subculture is a group of people within a culture, cultural society that differentiates itself from the values of the conservative, standard or dominant culture to which it belongs, often maintaining some of its founding principles. Subcultures ...
. The film ''
Woodstock The Woodstock Music and Art Fair, commonly referred to as Woodstock, was a music festival held from August 15 to 18, 1969, on Max Yasgur's dairy farm in Bethel, New York, southwest of the town of Woodstock, New York, Woodstock. Billed as "a ...
'' (1970) is especially loved within the
hippie A hippie, also spelled hippy, especially in British English, is someone associated with the counterculture of the 1960s, counterculture of the mid-1960s to early 1970s, originally a youth movement that began in the United States and spread to dif ...
subculture, while '' Hocus Pocus'' (1993) holds cult status among American women born in the 1980s and early 1990s. Certain mainstream icons can become cult icons in a different context for certain people. ''
Reefer Madness ''Reefer Madness'' (originally made as ''Tell Your Children'' and sometimes titled ''The Burning Question'', ''Dope Addict'', ''Doped Youth'', and ''Love Madness'') is a 1938/1939 American exploitation film about drugs, revolving around the me ...
'' (1936) was originally intended to warn youth against the use of
marijuana Cannabis (), commonly known as marijuana (), weed, pot, and ganja, List of slang names for cannabis, among other names, is a non-chemically uniform psychoactive drug from the ''Cannabis'' plant. Native to Central or South Asia, cannabis has ...
, but because of its ridiculous plot, overwhelming number of factual errors and cheap look, it became watched by audiences of marijuana smokers and has gained a cult following.
Quentin Tarantino Quentin Jerome Tarantino (; born March 27, 1963) is an American filmmaker, actor, and author. Quentin Tarantino filmography, His films are characterized by graphic violence, extended dialogue often featuring much profanity, and references to ...
's films borrow stylistically from classic cult films, but are appreciated by a large audience; therefore, Tarantino's filmography is noted worldwide as lying somewhere between cult and mainstream cinema. Also, certain cult phenomena can grow to such proportions that they become mainstream, such as the filmography of cult directors like
John Waters John Samuel Waters Jr. (born April 22, 1946) is an American filmmaker, actor, writer, and artist. He rose to fame in the early 1970s for his transgressive cult films, including '' Multiple Maniacs'' (1970), '' Pink Flamingos'' (1972) and '' Fe ...
,
John Sayles John Thomas Sayles (born September 28, 1950) is an American independent film director, screenwriter, editor, actor, and novelist. He is known for writing and directing the films '' The Brother from Another Planet'' (1984), '' Matewan'' (1987), ...
,
John Cassavetes John Nicholas Cassavetes (December 9, 1929 – February 3, 1989) was an American filmmaker and actor. He began as an actor in film and television before helping to pioneer modern American independent cinema as a writer and director, often self- ...
, Armando Bó, Eliseo Subiela,
Ruggero Deodato Ruggero Deodato (; 7 May 1939 – 29 December 2022) was an Italian film director, screenwriter, and actor. His career spanned a wide-range of genres including Sword-and-sandal, peplum, Comedy film, comedy, Drama (film and television), drama, P ...
,
Takeshi Kitano , also known as in Japan, is a Japanese comedian, actor, and filmmaker. While he is known primarily as a comedian and TV host in his native Japan, he is better known abroad for his work as a filmmaker and actor as well as TV host. During hi ...
,
Abbas Kiarostami Abbas Kiarostami ( ; 22 June 1940 – 4 July 2016) was an Iranian film director, screenwriter, poet, photographer, and film producer. An active filmmaker from 1970, Kiarostami had been involved in the production of over forty films, including s ...
or
Jesús Franco Jesús Franco Manera (12 May 1930 – 2 April 2013), also commonly known as Jess Franco, was a Spanish filmmaker, composer, and actor, known as a highly prolific director of low-budget exploitation and B-movies. He worked in many different gen ...
.


Television

Certain television series develop a cult following after their cancellation, which may cause interest in renewal. ''
Arrested Development ''Arrested Development'' is an American satire, satirical television sitcom created by Mitchell Hurwitz. It follows the Bluths, a formerly wealthy, dysfunctional family and is presented in a Serial (radio and television), serialized format, inco ...
'', which was cancelled in 2006 after its third season, was renewed by
Netflix Netflix is an American subscription video on-demand over-the-top streaming service. The service primarily distributes original and acquired films and television shows from various genres, and it is available internationally in multiple lang ...
in 2013 and received two additional seasons. ''
Futurama ''Futurama'' is an American animated science fiction sitcom created by Matt Groening for the Fox Broadcasting Company and later revived by Comedy Central, and then Hulu. The series follows Philip J. Fry, who is cryogenically preserved for 1 ...
'' was cancelled in 2003 after its fourth season on Fox, but was later picked up by
Comedy Central Comedy Central is an American Cable television in the United States, cable television channel, channel owned by Paramount Global through its Paramount Media Networks, network division's Paramount Media Networks#MTV Entertainment Group, MTV Ente ...
for an additional three seasons. In 2022, it was announced the series would be renewed for 20 additional episodes (released weekly) on the streaming service
Hulu Hulu (, ) is an American Subscription business model, subscription streaming media service owned by Disney Streaming, a subsidiary of the Disney Entertainment segment of the Walt Disney Company. It was launched on October 29, 2007, initially as ...
. ''
Star Trek ''Star Trek'' is an American science fiction media franchise created by Gene Roddenberry, which began with the Star Trek: The Original Series, series of the same name and became a worldwide Popular culture, pop-culture Cultural influence of ...
'' was cancelled after three seasons, but in
broadcast syndication Broadcast syndication is the practice of content owners leasing the right to broadcast their content to other television stations or radio stations, without having an official broadcast network to air it on. It is common in the United States whe ...
it gained a more substantial following, ultimately spawning a successful
media franchise A media franchise, also known as a multimedia franchise, is a collection of related media in which several derivative works have been produced from an original creative work of fiction, such as a film, a work of literature, a television program, o ...
.
David Lynch David Keith Lynch (January 20, 1946 – January 16, 2025) was an American filmmaker, visual artist, musician, and actor. Widely considered one of the greatest filmmakers of all time, Lynch was often called a "visionary" and received acclaim f ...
's ''
Twin Peaks ''Twin Peaks'' is an American Surrealist cinema, surrealist Mystery film, mystery-Horror film, horror Drama (film and television), drama television series created by Mark Frost and David Lynch. It Pilot (Twin Peaks), premiered on American Broad ...
'' ran on ABC for two seasons from 1990 to 1991, initially garnering high ratings and critical acclaim. Ratings and reception declined following ABC's demand that the show reveal the core mystery of Laura Palmer's murderer, the revelation of which was not ever intended to be revealed in the show by Lynch and co-creator Mark Frost. Eventually, the show was canceled, ending on a cliffhanger. It was not until 2017 that ''Twin Peaks'' returned as a limited series on Showtime, ending one of the longest hiatuses in television history. Series often considered cult classics include the long-running BBC science fiction series ''
Doctor Who ''Doctor Who'' is a British science fiction television series broadcast by the BBC since 1963. The series, created by Sydney Newman, C. E. Webber and Donald Wilson (writer and producer), Donald Wilson, depicts the adventures of an extraterre ...
'', the ITV sci-fi thriller series ''
The Prisoner ''The Prisoner'' is a British television series created by Patrick McGoohan. McGoohan portrays Number Six (The Prisoner), Number Six, an unnamed British intelligence agent who is abducted and imprisoned in a The Village (The Prisoner), mysteri ...
'', the Australian soap opera '' Prisoner: Cell Block H'', the Indian soap opera that ran for eight years '' Kasautii Zindagii Kay'' and the mock animated talk show ''
Space Ghost Coast to Coast ''Space Ghost Coast to Coast'' is an American live-action/ adult animated hybrid television series created by Mike Lazzo for Cartoon Network and first broadcast in 1994. It takes the form of a surreal parody of talk shows, hosted by a reimagi ...
'' aired on
Cartoon Network Cartoon Network (CN) is an American cable television television channel, channel and the flagship property of the Cartoon Network, Inc., a sub-division of the Warner Bros. Discovery Networks division of Warner Bros. Discovery. It launched on ...
, which then spawned many spin-offs and other shows that had a similar sense of humor as ''Coast to Coast'' when
Adult Swim Adult Swim (stylized as dult swimand s is an American adult-oriented television programming block that airs on Cartoon Network which broadcasts during the evening, prime time, and Late-night television, late-night Dayparting, dayparts. T ...
became a block on the network. A large proportion of the titles aforementioned within this article might not be considered cult classics due to their wide saturation within contemporary audiences, though the term cult classics may have loose classifications such as an initially unsuccessful release or large number of cliches (intentional or otherwise) leading to such a broad range of classification relative to personal experiences of its assigner.


Video games

Some video games, often those with unique concepts that fail to gain traction with the mainstream audience, attract cult followings and can influence the design of later video games. An example of a cult video game is '' Ico'' (2001), an initial commercial flop that gained a large following for its unique
gameplay Gameplay is the specific way in which players interact with a game. The term applies to both video games and Tabletop game, tabletop games. Gameplay is the connection between the player and the game, the player's overcoming of challenges, and t ...
and minimalist aesthetics, and was noted as influencing the design of '' Brothers: A Tale of Two Sons'' (2013) and '' Rime'' (2017), among other games. Other games that have cult followings include ''
EarthBound ''EarthBound'', originally released in Japan as is a 1994 role-playing video game, role-playing video game developed by Ape, Inc., Ape Inc. and HAL Laboratory and published by Nintendo for the Super Nintendo Entertainment System as the second e ...
'' (1994), another unsuccessful game that later resulted in the creation of a "cottage industry" selling memorabilia to the ''EarthBound'' fandom; ''
Conker's Bad Fur Day ''Conker's Bad Fur Day'' is a 2001 Platformer, platform game produced by Rare (company), Rare for the Nintendo 64. The game follows Conker the Squirrel, Conker, a greedy, hard-drinking red squirrel who must return home to his girlfriend, Berri, ...
'' (2001), an unusually mature 3D platform game for the Nintendo 64 celebrated for its dark humor and story; '' Yume Nikki'' (2004), a surreal free-to-play Japanese
horror game A horror game is a video game genre centered on horror fiction and typically designed to scare the player. The term may also be used to describe tabletop games with horror fiction elements. Unlike most other video game genres, which are classif ...
; ''
Psychonauts ''Psychonauts'' is a 2005 platformer, platform game developed by Double Fine Productions and published by Majesco Entertainment for Microsoft Windows, Xbox (console), Xbox and PlayStation 2. Set in a Retrofuturism, retro-futuristic version of t ...
'' (2005), an initially unsuccessful platformer that has consistently kept one of the strongest fan followings; '' Hitman: Blood Money'' (2006), considered to many long-time fans of the ''Hitman'' franchise to be the first and last great ''Hitman'' game, despite its outdated controls and gameplay, and not receiving deserved acclaim at the time; '' Alan Wake'' (2010), an action-adventure game whose story is modeled similar to a thriller television series format and has gained loyal followings despite its underselling; '' Spec Ops: The Line'' (2012), a critically acclaimed
third-person shooter Third-person shooter (TPS) is a subgenre of 3D shooter games in which the gameplay consists primarily of shooting. It is closely related to first-person shooters, but with the player character visible on-screen during play. While 2D shoot 'em ...
known for its portrayal of the " horrors of war" and the deep psychological impact of armed conflict on soldiers; '' Grand Prix Legends'' (1998), a realistic and unforgiving racing simulation of the 1967 Formula One season; and ''
Dwarf Fortress ''Dwarf Fortress'' (previously titled ''Slaves to Armok: God of Blood Chapter II: Dwarf Fortress'') is a construction and management simulation and roguelike indie video game created by Bay 12 Games. Available as freeware and in development si ...
'' (2006), a construction and management simulation and
roguelike Roguelike (or rogue-like) is a style of role-playing game traditionally characterized by a dungeon crawl through procedurally generated levels, turn-based gameplay, grid-based movement, and permanent death of the player character. Most ro ...
indie video game known for its cuboidal-grid world model and sometimes difficult text-based interface, rich and complex simulation gameplay, similarly rich procedural world generation and history of continuous development by a small team which continues .


Music

One of the earliest cult classics in rock was
The Velvet Underground The Velvet Underground were an American Rock music, rock band formed in New York City in 1964. Its classic lineup consisted of singer and guitarist Lou Reed, Welsh multi-instrumentalist John Cale, guitarist Sterling Morrison, and percussionis ...
's 1967 debut album, ''
The Velvet Underground & Nico ''The Velvet Underground & Nico'' is the debut studio album by the American rock band the Velvet Underground and the German singer Nico. Released by Verve Records in March 1967, the album underperformed in sales and polarized critics upon releas ...
''. While hugely influential, it originally flopped commercially and alienated radio stations, music retailers, and magazines, who found the content too controversial to market. Over the next decade, it received greater recognition from
rock critics Rock most often refers to: * Rock (geology), a naturally occurring solid aggregate of minerals or mineraloids * Rock music, a genre of popular music Rock or Rocks may also refer to: Places United Kingdom * Rock, Caerphilly, a location in Wales ...
, who helped make the album more popular.
The Beatles The Beatles were an English Rock music, rock band formed in Liverpool in 1960. The core lineup of the band comprised John Lennon, Paul McCartney, George Harrison and Ringo Starr. They are widely regarded as the Cultural impact of the Beatle ...
' self-titled album, known as ''The White Album'', at first received mixed reviews from music critics who considered its satirical songs unimportant and apolitical amid the turbulent political and social climate of 1968, but later attracted acclaim, and has since become a cult classic. The Zombies' 1968 album '' Odessey and Oracle'' was also originally a critical and commercial flop, failing to
chart A chart (sometimes known as a graph) is a graphics, graphical representation for data visualization, in which "the data is represented by symbols, such as bars in a bar chart, lines in a line chart, or slices in a pie chart". A chart can repres ...
despite its single " Time of the Season" becoming a surprise hit the following year. While the Zombies disbanded just before its release, the album's status grew as a cult classic in the following decades.
David Bowie David Robert Jones (8 January 194710 January 2016), known as David Bowie ( ), was an English singer, songwriter and actor. Regarded as one of the most influential musicians of the 20th century, Bowie was acclaimed by critics and musicians, pa ...
's 1970 album '' The Man Who Sold the World'' also did not impact the record charts on its original release while receiving mixed reviews from critics. After Bowie achieved mainstream success in the early 1970s, its 1972 reissue reached number 24 on the
UK Albums Chart The Official Albums Chart is the United Kingdom's industry-recognised national record chart for album, albums. Entries are ranked by sales and audio streaming. It was published for the first time on 22 July 1956 and is compiled every week by the O ...
, but only 105 in the US. ''The Man Who Sold the World''s influence on future musicians, such as
The Cure The Cure are an English Rock music, rock band formed in Crawley in 1976 by Robert Smith (musician), Robert Smith (vocals, guitar) and Lol Tolhurst (drums). The band's current line-up comprises Smith, Perry Bamonte (guitar and keyboards), Reev ...
,
Siouxsie and the Banshees Siouxsie and the Banshees ( ) were a British Rock music, rock band formed in London in 1976 by vocalist Siouxsie Sioux and bass guitarist Steven Severin. Post-punk pioneers, they were widely influential, both over their contemporaries and later ...
, and
Gary Numan Gary Anthony James Webb (born 8 March 1958), known professionally as Gary Numan, is an English singer, songwriter and musician. He entered the music industry as frontman of the New wave music, new wave band Tubeway Army. After releasing two st ...
, as well as the
dark wave Dark wave, or darkwave, is a music genre that emerged from the new wave and post-punk movement of the late 1970s. Dark wave compositions are largely based on minor key tonality and introspective lyrics and have been perceived as being dark, ro ...
genre, lent it a cult following in the music scene. Punk rock has produced several albums with cult followings.
The Ramones The Ramones were an American punk rock band formed in the New York City neighborhood Forest Hills, Queens in 1974. Known for helping establish the punk movement in the United States and elsewhere, the Ramones are often recognized as one of t ...
' 1976 self-titled debut album sold poorly, but was hugely influential on the then-young punk movement, and eventually sold well enough to earn a gold sales certification in 2014. The British post-punk band
Magazine A magazine is a periodical literature, periodical publication, print or digital, produced on a regular schedule, that contains any of a variety of subject-oriented textual and visual content (media), content forms. Magazines are generally fin ...
also released their debut, ''
Real Life Real life is a phrase used originally in literature to distinguish between the real world and fictional, virtual or idealized worlds, and in acting to distinguish between actors and the Character (arts), characters they portray. It has become a ...
'' (1978), to little popular success, reaching only number 29 in the UK. Its subsequent acclaim as an innovative and influential work in the burgeoning post-punk genre earned it a reputation as a cult classic. In 1982, the American hardcore punk band
Bad Brains Bad Brains are an American punk rock band formed in Washington, D.C., in 1976. They are widely regarded as pioneers of hardcore punk, though the band's members have objected to the use of this term to describe their music. They are also an ade ...
released their self-titled debut exclusively on cassette, struggling to gain an audience in the vinyl-dominated marketplace. The appearance of the single " Pay to Cum" on the compilation album '' Let Them Eat Jellybeans!'' (1981) helped ''Bad Brains'' develop a following in the UK, while the album's musical innovation and growing influence later ensured it a cult-classic status among followers of hardcore punk. Some alternative albums have also developed cult followings. The American industrial rock band
Nine Inch Nails Nine Inch Nails, commonly abbreviated as NIN (stylized as NIИ), is an American industrial rock band formed in Cleveland, Ohio in 1988. Its members are the singer-songwriter, multi-instrumentalist and producer Trent Reznor and his frequent col ...
released their 1989 debut '' Pretty Hate Machine'' to modest success on the ''Billboard'' 200, peaking at number 75. It developed an underground popularity in subsequent years and sold enough to receive a platinum
RIAA certification In the United States, the Recording Industry Association of America (RIAA) operates an awards program based on the certified number of albums and singles sold through retail and other ancillary markets.Nirvana Nirvana, in the Indian religions (Jainism, Hinduism, Buddhism, and Sikhism), is the concept of an individual's passions being extinguished as the ultimate state of salvation, release, or liberation from suffering ('' duḥkha'') and from the ...
's debut album ''
Bleach Bleach is the generic name for any chemical product that is used industrially or domestically to remove color from (i.e. to whiten) fabric or fiber (in a process called bleaching) or to disinfect after cleaning. It often refers specifically t ...
'' was released to some positive notice from critics, but failed to impact record charts, until the band's massively successful 1991 album ''
Nevermind ''Nevermind'' is the second studio album by the American rock band Nirvana (band), Nirvana, released on September 24, 1991, by DGC Records. It was Nirvana's first release on a Record label#Major versus independent record labels, major label an ...
'' drew further interest to it. The R&B singer Bilal's second album, '' Love for Sale'', became a cult classic after
leaking A leak is a way (usually an opening) for fluid to escape a container or fluid-containing system, such as a Water tank, tank or a Ship, ship's Hull (watercraft), hull, through which the contents of the container can escape or outside matter can e ...
in 2006 and being notoriously shelved by
Interscope Records Interscope Records is an American record label based in Santa Monica, California, owned by Universal Music Group through its Interscope Geffen A&M imprint. Founded in late 1990 by Jimmy Iovine and Ted Field as a $20 million joint venture ...
. The musically experimental album quickly developed a following and acclaim online, becoming what ''
The Village Voice ''The Village Voice'' is an American news and culture publication based in Greenwich Village, New York City, known for being the country's first Alternative newspaper, alternative newsweekly. Founded in 1955 by Dan Wolf (publisher), Dan Wolf, ...
'' writer Craig D. Lindsey called "the black-music equivalent of
Fiona Apple Fiona Apple McAfee-Maggart (born September 13, 1977) is an American singer-songwriter. She released five albums from 1996 to 2020, all of which reached the top 20 on the U.S. Billboard 200, ''Billboard'' 200 chart. As of 2021, she has sold over ...
's once-shelved (and also notoriously bootlegged) album '' Extraordinary Machine''". Japanese dub and dream pop band Fishmans gained a dedicated online cult following after the death of frontman Shinji Sato via word-of-mouth spread on imageboard and music forum sites throughout the 2000s and 2010s.


Advertising

Brands can also attain a cult following, sometimes due to prestige like
Apple An apple is a round, edible fruit produced by an apple tree (''Malus'' spp.). Fruit trees of the orchard or domestic apple (''Malus domestica''), the most widely grown in the genus, are agriculture, cultivated worldwide. The tree originated ...
and Supreme, while others like
Spam Spam most often refers to: * Spam (food), a consumer brand product of canned processed pork of the Hormel Foods Corporation * Spamming, unsolicited or undesired electronic messages ** Email spam, unsolicited, undesired, or illegal email messages ...
do so for cultural reasons. There are also many cult car brands ranging from
Trabant Trabant () is a series of B-segment, small cars produced from 1957 until 1991 by former East Germany, East German car manufacturer HQM Sachsenring GmbH, VEB Sachsenring Automobilwerke Zwickau. Four models were made: the Trabant P 50, Trabant 50 ...
to
Volvo The Volvo Group (; legally Aktiebolaget Volvo, shortened to AB Volvo, stylized as VOLVO) is a Swedish multinational manufacturing corporation headquartered in Gothenburg. While its core activity is the production, distribution and sale of truck ...
and even specific models like the
Fiat 500 The Fiat 500 (, ) is an Economy car, economy / city car that was manufactured and marketed by Fiat Automobiles from 1957 until 1975. It was sold as a two-door semi-convertible or saloon car and as a three-door panel van or estate car. Launched ...
, Ford Crown Victoria and
Toyota AE86 The AE86 series of the Toyota Corolla Levin and Toyota Sprinter Trueno are small, Front-engine, rear-wheel-drive layout, front-engine/rear-wheel-drive models within the mostly Front-engine, front-wheel-drive layout, front-engine/front-wheel-drive ...
have all spawned dedicated followings within the car enthusiast community. In September 2021,
AMC Theatres AMC Entertainment Holdings, Inc. (doing business as AMC Theatres, originally an abbreviation for American Multi-Cinema; often referred to simply as AMC) is an American movie theater chain founded in Kansas City, Missouri, and now headquartered ...
began airing a
commercial Commercial may refer to: * (adjective for) commerce, a system of voluntary exchange of products and services ** (adjective for) trade, the trading of something of economic value such as goods, services, information or money * a dose of advertising ...
starring actress
Nicole Kidman Nicole Mary Kidman (born 20 June 1967) is an Australian and American actress and producer. Known for Nicole Kidman on screen and stage, her work in film and television productions across many genres, she has consistently ranked among the world ...
in its theaters and on television. The commercial became a surprise hit among audiences, who came to appreciate the unintentional campiness of its earnestly rhapsodic style and script, particularly the line "Somehow, heartbreak feels good in a place like this." It has inspired internet memes, parodies, and in-theatre audience participation rituals.


See also

*
Cult of personality A cult of personality, or a cult of the leader,Cas Mudde, Mudde, Cas and Kaltwasser, Cristóbal Rovira (2017) ''Populism: A Very Short Introduction''. New York: Oxford University Press. p. 63. is the result of an effort which is made to create ...
* Cult wine *
Sleeper hit In the entertainment industry, a sleeper hit refers to a film, television series, music release, video game or other entertainment product that was initially unsuccessful on release, but eventually became a surprise success. A sleeper hit may have ...
* List of cult films


References


Further reading

* {{DEFAULTSORT:Cult Following Fandom Popular culture Underground culture