''The Cult of Mac'' is a book by
Leander Kahney. The book discusses fanaticism about the
Apple product line and
brand loyalty
In marketing and consumer behaviour, brand loyalty describes a consumer's persistent positive feelings towards a familiar brand and their dedication to purchasing the brand's products and/or services repeatedly regardless of deficiencies, a ...
.
[Harris Will. (December 22, 2004)]
Book worms into minds of PC cultists
Retrieved August 15, 2007. Kahney released a later book titled ''
The Cult of iPod''.
The cover of the book features the
Apple logo
The marketing of Apple Inc. encompasses the Apple Inc. advertising, company's advertising, distribution, and branding. After Steve Jobs returned to Apple in 1997, he made industrial design a key element of the company's branding strategy. Apple's p ...
shaved into the back of a person's head.
See also
*
Apple evangelist
The Apple community consists of the users, media, and third party companies interested in Apple Inc. and its products. They discuss rumors, future products, news stories, and support of Apple's products. Apple has a devoted following, especial ...
*
Reality distortion field
*
Criticism of Apple Inc.#Comparison with a cult
Footnotes
Books about Apple Inc.
2004 non-fiction books
No Starch Press books
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