''Cult: Leadership & Business Strategy: Ruthlessly Redefined'' is a

management Management (or managing) is the administration of an organization, whether it is a business, a nonprofit organization, or a government body. It is the art and science of managing resources of the business. Management includes the activities ...

book written by "management guru"

Arindam Chaudhuri Arindam Chaudhuri is an Indian national best known for his involvement with the now-defunct Indian Institute of Planning and Management, an unaccredited institute that was previously headquartered in New Delhi and had 18 branches across Indi ...

and strategy professor A. Sandeep. The book was launched by

Guy Kawasaki Guy Kawasaki (born August 30, 1954) is an American marketing specialist, author, and Silicon Valley venture capitalist. He was one of the Apple employees originally responsible for marketing their Macintosh computer line in 1984. He popularized ...

, former Chief Evangelist at

Apple Inc. Apple Inc. is an American multinational technology company headquartered in Cupertino, California, United States. Apple is the largest technology company by revenue (totaling in 2021) and, as of June 2022, is the world's biggest company ...

and current member, Board of Trustees at the

Wikimedia Foundation The Wikimedia Foundation, Inc., or Wikimedia for short and abbreviated as WMF, is an American 501(c)(3) nonprofit organization headquartered in San Francisco, California and registered as a charitable foundation under local laws. Best kno ...

, in December 2011 at an event in

London London is the capital and List of urban areas in the United Kingdom, largest city of England and the United Kingdom, with a population of just under 9 million. It stands on the River Thames in south-east England at the head of a estuary dow ...

attended by political and business leaders, and reached the top 10 business bestsellers list in

India India, officially the Republic of India ( Hindi: ), is a country in South Asia. It is the seventh-largest country by area, the second-most populous country, and the most populous democracy in the world. Bounded by the Indian Ocean on the ...

. The book deals with lessons for

CEOs Kea ( el, Κέα), also known as Tzia ( el, Τζια) and in antiquity Keos ( el, Κέως, la, Ceos), is a Greek island in the Cyclades archipelago in the Aegean Sea. Kea is part of the Kea-Kythnos regional unit. Geography It is the island o ...

in running

transnational corporation A transnational corporation is an enterprise that is involved with the international production of goods or services, foreign investments, or income and asset management in more than one country. It sets up factories in developing countries as land ...

s. The book is divided into two parts. The first part addresses leadership issues that CEOs face while running global corporations. The second part addresses business strategy issues that CEOs of very large corporations have to face. Guy Kawasaki commented on the book, "I have read the book and

Steve Jobs Steven Paul Jobs (February 24, 1955 – October 5, 2011) was an American entrepreneur, industrial designer, media proprietor, and investor. He was the co-founder, chairman, and CEO of Apple; the chairman and majority shareholder of Pixar; ...

would love this book, he truly would. This book is in the same quality of

Malcolm Gladwell Malcolm Timothy Gladwell (born 3 September 1963) is an English-born Canadian journalist, author, and public speaker. He has been a staff writer for ''The New Yorker'' since 1996. He has published seven books: '' The Tipping Point: How Little ...

Geoffrey Moore Geoffrey Moore (born 1946) is an American organizational theorist, management consultant and author, known for his work '' Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers''.

Clayton Christensen Clayton Magleby Christensen (April 6, 1952January 23, 2020) was an American academic and business consultant who developed the theory of "disruptive innovation", which has been called the most influential business idea of the early 21st century. ...

Marshall Goldsmith Marshall Goldsmith (born March 20, 1949) is an American executive leadership coach and author. Early life and education Goldsmith was born in Valley Station, Kentucky, and received a degree in mathematical economics from Rose-Hulman Institute ...

said Cult provides "a view on vision you won’t find anywhere."Tamil Neethi, July 2012
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References

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External links

* http://indiatoday.intoday.in/story/the-cult-by-arindam-chaudhuri-and-a.-sandeep-fdi-wal-mart/1/164086.html Management books 2011 non-fiction books