The seventh-generation iPad Pro, marketed as the iPad Pro (M4), is a line of

iPad The iPad is a brand of tablet computers developed and marketed by Apple Inc., Apple that run the company's mobile operating systems iOS and later iPadOS. The IPad (1st generation), first-generation iPad was introduced on January 27, 2010. ...

tablet computer A tablet computer, commonly shortened to tablet, is a mobile device, typically with a mobile operating system and touchscreen display processing circuitry, and a rechargeable battery in a single, thin and flat package. Tablets, being computers ...

s developed and marketed by

Apple Inc. Apple Inc. is an American multinational corporation and technology company headquartered in Cupertino, California, in Silicon Valley. It is best known for its consumer electronics, software, and services. Founded in 1976 as Apple Comput ...

It was announced on May 7, 2024 during Apple's "Let Loose" event. The seventh-generation iPad Pro was released on May 15, 2024, and is Apple's first device to use the M4 chip, as well as the first iPad to use an OLED-based display module. The 13-inch version is Apple's thinnest device, with both models surpassing the seventh-generation iPod Nano.

Features

Hardware

The seventh-generation iPad Pro models feature the

Apple M4 Apple M4 is a series of ARM-based system on a chip (SoC) designed by Apple Inc., part of the Apple silicon series, including a central processing unit (CPU), a graphics processing unit (GPU), a neural processing unit (NPU), and a digital signal pr ...

SoC SOC, SoC, Soc, may refer to: Science and technology * Information security operations center, in an organization, a centralized unit that deals with computer security issues * Selectable output control * Separation of concerns, a program design pr ...

. iPad Pro colors are available in Silver and a new Space Black, which is a darker version of Space Grey, similar to the M3 MacBook Pro. The device comes with a Tandem

OLED An organic light-emitting diode (OLED), also known as organic electroluminescent (organic EL) diode, is a type of light-emitting diode (LED) in which the emissive electroluminescent layer is an organic compound film that emits light in respon ...

display for both the 11 and the 13-inch model. The iPad Pro base model has 256 GB of storage and provides additional storage capacity of 512 GB, 1 TB and 2 TB. Both models have full screen brightness of 1000 nits for SDR content (with 1600 nits for HDR content). The iPad Pro offers 8 GB of RAM for the 256 and 512 GB and comes with a (binned) 9 core CPU with 3 performance cores and 6 efficiency cores and a 10 core GPU. For the iPad Pro with 1 and 2 TB, the device comes with a 10 core CPU with 4 performance cores and 6 efficiency cores along with 16 GB RAM. The iPad Pro 1 and 2 terabyte configurations also provides users with the option to add a nano-texture display, and to view the screen in ambient light conditions reducing glare. Unlike previous iPad Pros which comes with a 12 MP and a 10 MP ultrawide camera, this iPad Pro only comes with a 12 MP camera,

LiDAR Lidar (, also LIDAR, an acronym of "light detection and ranging" or "laser imaging, detection, and ranging") is a method for determining ranging, ranges by targeting an object or a surface with a laser and measuring the time for the reflected li ...

and an upgraded True Tone flash. The tablet also comes with a landscape front facing camera. The M4 chip has options of a 9 and 10 core CPU. M4 iPad Pro back camera

Connectivity

The seventh generation iPad Pro includes a USB-C port for charging and connecting accessories. It supports Thunderbolt 3 and USB 4 with support for charging, and transfer speeds up to 40Gbps. The iPad Pros support the Apple Pencil Pro, the Apple Pencil USB-C and a new Apple Magic Keyboard featuring a new keyboard layout. The device also comes with

WiFi 6E Wi-Fi 6, or IEEE 802.11ax, is an IEEE standard from the Wi-Fi Alliance, for wireless networks (WLANs). It operates in the 2.4 GHz and 5 GHz bands, with an extended version, Wi-Fi 6E, that adds the 6 GHz band. It is an upgrade from Wi-Fi 5 ( ...

(802.11ax) and Bluetooth 5.3 connectivity on all models, with cellular models adding sub-6

GHz The hertz (symbol: Hz) is the unit of frequency in the International System of Units (SI), often described as being equivalent to one event (or Cycle per second, cycle) per second. The hertz is an SI derived unit whose formal expression in ter ...

5G support.

"Crush!" advertisement controversy

The initial announcement advertisement for the iPad Pro, titled "Crush!", received criticism for portraying various artistic instruments and books being destroyed by a

hydraulic press A hydraulic press is a machine press using a hydraulic cylinder to generate a compressive force. It uses the hydraulic equivalent of a mechanical lever, and was also known as a Bramah press after the inventor, Joseph Bramah, of England. He inven ...

and being symbolically compressed into an iPad Pro. The advertisement was originally posted to CEO Tim Cook's X account and the company's

YouTube YouTube is an American social media and online video sharing platform owned by Google. YouTube was founded on February 14, 2005, by Steve Chen, Chad Hurley, and Jawed Karim who were three former employees of PayPal. Headquartered in ...

channel. In a statement to

Ad Age ''Ad Age'' (known as ''Advertising Age'' until 2017) is a global media brand that publishes news, analysis, and data on marketing and media. Its namesake magazine was started as a broadsheet newspaper in Chicago in 1930. ''Ad Age'' appears in ...

on May 9, 2024, an apology was issued by Tor Myhren, Apple’s VP of marketing communications, stating "Creativity is in our DNA at Apple, and it’s incredibly important to us to design products that empower creatives all over the world. Our goal is to always celebrate the myriad of ways users express themselves and bring their ideas to life through iPad. We missed the mark with this video, and we’re sorry." In response to the controversy,

Samsung Samsung Group (; stylised as SΛMSUNG) is a South Korean Multinational corporation, multinational manufacturing Conglomerate (company), conglomerate headquartered in the Samsung Town office complex in Seoul. The group consists of numerous a ...

released an ad for their Galaxy Tab S9 titled "UnCrush". Utilizing the same setting, it features a woman playing a damaged guitar from the rubble while using a Tab S9 Ultra as a music sheet, before ending with the tagline "Creativity cannot be crushed."

Timeline

Notes

References

{{iPad Pro 7 Tablet computers introduced in 2024 Touchscreen portable media players Tablet computers