The Crunchwrap Supreme is a hexagonal

burrito A burrito (, ) or burro in Mexico is, historically, a regional name, among others, for what is known as a taco, a tortilla filled with food, in other parts of the country. The term ''burrito'' was regional, specifically from Guanajuato, Guerre ...

item sold at the fast-food chain

Taco Bell Taco Bell Corp. is an American multinational chain of fast food restaurants founded in 1962 by Glen Bell (1923–2010) in Downey, California. Taco Bell is a subsidiary of Yum! Brands, Inc. The restaurants serve a variety of Mexican-inspired ...

. The shape is formed from a crunchy tortilla wrapped in the middle. Within the burrito is beef, lettuce, tomato, sour cream, and nacho cheese sauce. It was introduced to the menu in 2005, and became a permanent menu item in 2006. It was positively received, and is considered one of the most popular items on the menu. Since its conception, it has since inspired similar dishes sold at US restaurants and by social media users.

History

The Crunchwrap Supreme was created by Lois Carson, a former member of Taco Bell's food innovation staff, in 2005. The idea was to create menu items that could be eaten easily on the go or in the car. In its first six weeks 51 million units were sold, and it later became the fastest selling item in Taco Bell history. The Crunchwrap Supreme has influenced cooks and social media users; one cook said it's no longer a gimmick sold by Taco Bell but "an acceptable form, like the burrito." For example at a restaurant inside a gas station in Bushwick, Brooklyn, the "Cwunch Wap Supweme" includes ''halal'' ground beef and homemade queso (cheese sauce). A restaurant in Oregon folds

bulgogi Bulgogi ( , , ; , ) is a '' gui'' (Korean-style grilled or roasted dish) made of thin, marinated slices of meat, most commonly beef, grilled on a barbecue or on a stove-top griddle. It is also often stir-fried in a pan in home cooking. Sirl ...

and pickled ''

banchan ''Banchan'' ( ; ; ) are small side dishes served along with cooked rice in Korean cuisine. ''Banchan'' are often set in the middle of the table to be shared. At the center of the table is the secondary main course, such as ''galbi'' or ''bulg ...

'' into a "Munchwrap Extreme". A restaurant in Los Angeles makes a "Grapow Crunchwrap Supreme" that replaces the tostada with a fried wonton wrapper and the ground beef with pad grapow gai. "As long as you have that crunchy thing in the middle and you know how to fold it, you can put anything in there," said one cook. Taco Bell does not enforce its patent and sees indies as free advertising. Further capitalizing on the trend in a 2024 marketing campaign, Taco Bell sold Crunchwrap Supremes with ingredients inspired by 3 chefsReuben Asaram, Jennifer Hwa Dobbertin, and Lawrence Smithat New York City locations prior to selling them nationwide. After a 2011

class action A class action is a form of lawsuit. Class Action may also refer to: * ''Class Action'' (film), 1991, starring Gene Hackman and Mary Elizabeth Mastrantonio * Class Action (band), a garage house band * "Class Action" (''Teenage Robot''), a 2002 e ...

lawsuit claimed that its "seasoned beef" filling did not use enough beef to be called beef, the company began an aggressive marketing campaign in which it defended its filling as 88% beef and briefly offered Crunchwrap Supremes for 88 cents from the normal cost of $2.39. The amount of meat used in the company's products, including the Crunchwrap Supreme, was a focus of a class action lawsuit filed in New York in 2023.

References

{{Reflist Taco Bell Fast-food Mexican restaurants Fast food Tex-Mex cuisine

History

See also

References