Crown Lager is a 4.9%

premium Premium may refer to: Marketing * Premium (marketing), a promotional item that can be received for a small fee when redeeming proofs of purchase that come with or on retail products * Premium segment, high-price brands or services in marketing ...

Australia Australia, officially the Commonwealth of Australia, is a country comprising mainland Australia, the mainland of the Australia (continent), Australian continent, the island of Tasmania and list of islands of Australia, numerous smaller isl ...

n beer originally made by

Carlton & United Breweries Carlton & United Breweries (CUB) is an Australian brewing company based in Melbourne and owned by Japanese conglomerate Asahi Breweries. Its notable brands include Victoria Bitter, Carlton Draught, Foster's Lager, Great Northern, Resch's, ...

(CUB), a subsidiary of

Foster's Group Foster's Group Pty. Ltd. was an Australian beer group with interests in brewing and soft drinks, known for Foster's Lager, now called Carlton & United Breweries since the company was renamed in 2011. Foster's was founded in 1888 in Melbourne, ...

. The beer was first brewed in 1919 under its former name, "Foster's Crown Lager".

History

Carlton & United Breweries has promoted Crown Lager (known colloquially as a "crownie") with the story that it was originally brewed in 1919 as "Foster's Crown Lager" and was initially only available to visiting dignitaries that visited

. During the first royal visit of

Queen Elizabeth II Elizabeth II (Elizabeth Alexandra Mary; 21 April 19268 September 2022) was Queen of the United Kingdom and other Commonwealth realms from 6 February 1952 until Death and state funeral of Elizabeth II, her death in 2022. ...

to Australia in 1954,

marked the occasion releasing Crown Lager. The company is currently re-investigating this history following claims that Foster's Crown Lager was brewed prior to 1919 and that it was widely available to the public prior to 1954. Crown Lager Bottle

Crown lager is recognisable by its uniquely shaped bottle and by its 1954-trademarked logo that has only changed four times in the history of the beer, and remains one of Australia's most popular premium lagers. The unique bottle shape and label was designed by Eveline Annie Harvey (22 May 1910 — 5 August 2008), a commercial artist working in Melbourne who was also responsible for many other well-known labels during the period, such as Monbulk Jam and others. Harvey was the artist chosen by General

Douglas MacArthur Douglas MacArthur (26 January 18805 April 1964) was an American general who served as a top commander during World War II and the Korean War, achieving the rank of General of the Army (United States), General of the Army. He served with dis ...

to draw critical and highly secretive maps during the war. Harvey produced the Crown Lager artwork at print size using only a (single haired) paintbrush and exceptional skill as were the methods of the time. In 2003, former Foster’s President and CEO Ted Kunkel declared that in that year in a speech that 2003 would be the 50th anniversary for Crown Lager. Kunkel had also announced that the beer continued to show high growth, concluding the beer was still Australia's leading premium beer. Crown Lager was originally produced as an export beer—the current bottle shape and label remain mostly identical to Harvey's original artwork except that the word 'Export' has been removed. Crown Lager has marketed itself as a premium beer in the Australian market. As such it has formed an affiliation with

Golf Australia Golf Australia is the governing body for the sport of golf in Australia, formed in 2006 after the Australian Golf Union (AGU) and Women's Golf Australia (WGA) agreed to merge.

to create the Crown Lager Social Golf Club.

Varieties

In 2006, CUB released two alternative types of beer under the crown banner. "Crown Gold" is a Mid-strength beer, available only in

Queensland Queensland ( , commonly abbreviated as Qld) is a States and territories of Australia, state in northeastern Australia, and is the second-largest and third-most populous state in Australia. It is bordered by the Northern Territory, South Austr ...

Western Australia Western Australia (WA) is the westernmost state of Australia. It is bounded by the Indian Ocean to the north and west, the Southern Ocean to the south, the Northern Territory to the north-east, and South Australia to the south-east. Western Aust ...

and the Northern Territory. The ale was launched in 2014 to hold its market share in an increasing competitive beer market. Crown Lager sales in the March 2014 results had shown that it had declined in the past year. *"Crown Pilsner" – a limited release European-style beer available at selected venues. *"Crown Golden Ale" – Australian-style ale with citrus and floral aromas and a sweet maltiness. Site redirects to Drinkwise, no trace of CUB/Crown Golden Ale as @ 6-12-2015 *"Crown Ambassador Reserve" –

References

External links

Crown Lager

Crown Golden Ale. Site redirects to Drinkwise, no trace of CUB/Crown Golden Ale as @ 6-12-2015
{{Webarchive, url=https://web.archive.org/web/20150110053323/http://crowngoldenale.com.au/ , date=10 January 2015
Carlton & United BreweriesCrown Lager Social Golf Club site
Asahi brands Carlton & United Breweries Australian beer brands 1919 establishments in Australia Products introduced in 1919

History

Varieties

See also

References

External links