CrowdStar is a former developer of
Facebook
Facebook is an online social media and social networking service owned by American company Meta Platforms. Founded in 2004 by Mark Zuckerberg with fellow Harvard College students and roommates Eduardo Saverin, Andrew McCollum, Dustin M ...
and
mobile
Mobile may refer to:
Places
* Mobile, Alabama, a U.S. port city
* Mobile County, Alabama
* Mobile, Arizona, a small town near Phoenix, U.S.
* Mobile, Newfoundland and Labrador
Arts, entertainment, and media Music Groups and labels
* Mobile ( ...
games, based in
Burlingame, California
Burlingame () is a city in San Mateo County, California. It is located on the San Francisco Peninsula and has a significant shoreline on San Francisco Bay. The city is named after diplomat Anson Burlingame and is known for its numerous eucalyp ...
, United States and
Dublin, Ireland
Dublin (; , or ) is the capital and largest city of Ireland. On a bay at the mouth of the River Liffey, it is in the province of Leinster, bordered on the south by the Dublin Mountains, a part of the Wicklow Mountains range. At the 2016 cen ...
. The company developed several titles for the Facebook platform, with some of its most popular titles being ''Happy Aquarium'', ''Happy Pets'', ''Wasteland Empires'' and ''It Girl'', and a number of titles on mobile for the
iOS
iOS (formerly iPhone OS) is a mobile operating system created and developed by Apple Inc. exclusively for its hardware. It is the operating system that powers many of the company's mobile devices, including the iPhone; the term also includes ...
, Android and Windows Markets, including ''Design Home'', ''Fish With'' ''Attitude'', ''Phuzzle'', ''Top Girl'', and ''Covet Fashion''. It was acquired by Glu Mobile in 2016.
Founding and History
Founded by Suren Markosian and Jeff Tseng, it has ranked 4th among developers with the most
monthly active users
Active users is a measurement metric that is commonly used to measure the level of engagement for a particular product or object, by quantifying the number of active interactions from visitors within a relevant range of time (daily, weekly and m ...
for Facebook applications, with 31 million daily active users. The company turned down an offer from
Microsoft
Microsoft Corporation is an American multinational technology corporation producing computer software, consumer electronics, personal computers, and related services headquartered at the Microsoft Redmond campus located in Redmond, Washing ...
to acquire the company for more than US$200 million. Its current CEO is Jeffrey Tseng, who was appointed to the position in October 2012. He succeeded Peter Relan, who became CEO in January 2011 from Niren Hiro.
The company currently develop new titles for the iOS, Android, and Windows 8 tablet and smartphone market. They maintain and release new content in existing games on their Facebook platform.
Shift to Mobile
In February 2012, the company announced its desire to focus upon the mobile market, and thus would not be creating any new titles for the Facebook platform, laying off two dozen developers, yet still maintain existing titles to this day. With the new funding, the company decided to "pursue mobile games targeting the female audience and focusing on shopping and fashion." The games will be distributed using Facebook’s social graph, the Gree social gaming network and Apple’s Game Center and Google Play. Since its focus on the mobile market, it has produced several new titles, such as "Top Stylist", "Phuzzle", "Fish With Attitude" and "Mermaid World.
Acquisition
In 2016,
Glu Mobile
Glu Mobile LLC is an American developer and publisher of video games for mobile phones and tablet computers. Founded in San Francisco, California, in 2004, Glu offers products to multiple platforms including Java ME-based devices, Android, Wind ...
acquired CrowdStar, effectively killing the company.
Funding
In May 2011, the company raised an additional $23 million. In May 2012, the company raised a further $11.5M in Venture Round funding.
References
{{Reflist
External links
Official Crowdstar website(redirects to
Glu Mobile
Glu Mobile LLC is an American developer and publisher of video games for mobile phones and tablet computers. Founded in San Francisco, California, in 2004, Glu offers products to multiple platforms including Java ME-based devices, Android, Wind ...
)
Meta Platforms applications
Mobile game companies