Crispy Crunch is a hard
chocolate bar
A chocolate bar is a confection containing chocolate, which may also contain layerings or mixtures that include nut (fruit), nuts, fruit, caramel, nougat, and wafers. A flat, easily breakable, chocolate bar is also called a tablet. In some variet ...
with a crispy
peanut butter
Peanut butter is a food Paste (food), paste or Spread (food), spread made from Grinding (abrasive cutting), ground, dry roasting, dry-roasted peanuts. It commonly contains additional ingredients that modify the taste or texture, such as salt, ...
flake inside that is made by
Cadbury
Cadbury, formerly Cadbury's and Cadbury Schweppes, is a British multinational confectionery company owned by Mondelez International (spun off from Kraft Foods) since 2010. It is the second-largest confectionery brand in the world, after Mars. ...
in Canada. Harold Oswin, an employee of
William Neilson, developed "Crispy Crunch" in 1930.
History
Harold Oswin was a candy roller in Neilson's hard candy room and joined the company when he was fourteen years old.
He was promoted to candy maker in the late 1920s. When a chocolate bar contest was announced, he submitted his concept; peanut butter coated in a mixture of sugar, molasses and vanilla, dipped in chocolate.
Harold won the contest and received a $5.00 prize. The original recipe called for a log-shaped bar. Williams Neilson management made the decision to flatten the bar to the shape that it is today. Oswin died in the mid-1990s.
The brand was repositioned in 1988 by Norm Williams, director of marketing. The new brief was given to Martin Shewchuck of Leo Burnett Canada who conceived the highly successful Crispy Crunch campaigns ("the only thing better than your Crispy Crunch is someone else's"). The campaign catapulted the brand from No. 10 to No. 1, growing volume by 55%.
Crispy Crunches were sold in the United States for a brief time in the 1990s by the food distribution arm of
Pro Set, the
collectible card company.
Pro Set went bankrupt, resulting in Crispy Crunch no longer being available in the United States. A lower-calorie version of Crispy Crunch was available for a limited time in the mid-1990s.
The original manufacturers,
Neilson, sold its chocolate brands to Cadbury in 1996, though packaging continued to feature the Neilson logo for a few years. Since Cadbury began manufacturing of the chocolate bar, the recipe has changed in that it is less salty and more sweet as it has more of the crunchy
topaz
Topaz is a silicate mineral made of aluminium, aluminum and fluorine with the chemical formula aluminium, Alsilicon, Sioxygen, O(fluorine, F, hydroxide, OH). It is used as a gemstone in jewelry and other adornments. Common topaz in its natural ...
-coloured candy coating around the centre.
See also
*
List of chocolate bar brands
*
Canadian cuisine
Canadian cuisine consists of the cooking traditions and practices of Canada, with regional variances around the country. First Nations and Inuit have practiced their culinary traditions in what is now Canada for at least 15,000 years. The adve ...
*
List of Canadian inventions and discoveries
References
External links
Official website(archived)
Cadbury brands
Chocolate bars
Canadian confectionery
Peanut butter confectionery
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